{"id":284766,"date":"2017-11-30T16:03:00","date_gmt":"2017-11-30T15:03:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-master-franchise-pourquoi-pas-vous-5006"},"modified":"2017-11-30T16:03:00","modified_gmt":"2019-03-07T16:00:56","slug":"la-master-franchise-pourquoi-pas-vous-5006","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-master-franchise-pourquoi-pas-vous-5006","title":{"rendered":"La master-franchise, pourquoi pas vous ?"},"content":{"rendered":"
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Vous \u00eates s\u00e9duit pas un concept \u00e9tranger ? Vous avez envie de le d\u00e9velopper\u00a0dans votre pays ? Pourquoi ne deviendriez-vous pas master-franchis\u00e9 ?<\/p>\n

Le Master franchis\u00e9 est en fait un franchis\u00e9 qui a obtenu par contrat l’exclusivit\u00e9 du d\u00e9veloppement de la franchise sur un territoire pr\u00e9alablement \u00e9tabli (national ou r\u00e9gional) o\u00f9 il pourra conclure des contrats de franchise, sous-franchiser en quelque sorte. La logique veut qu’il ouvre d’abord ses propres unit\u00e9s pilotes avant de sous-franchiser…mais certains ne le font pas.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La Master Franchise, qu’est ce que c’est ?<\/h3>\n
S\u00e9lectionn\u00e9, form\u00e9 et suivi par votre franchiseur d’origine, vous aurez la t\u00e2che passionnante et prenante d’exploiter et de d\u00e9velopper le concept que vous aurez choisi sur un territoire d\u00e9fini. Vous recruterez vous-m\u00eame les franchis\u00e9s qui viendront faire vivre le r\u00e9seau dans la zone conc\u00e9d\u00e9e.<\/p>\n

Si aucune loi ne fixe le cadre de votre relation avec le franchiseur \u00e9tranger, vous serez n\u00e9anmoins vous-m\u00eame soumis aux r\u00e8gles habituelles des franchiseurs (sur le territoire fran\u00e7ais la loi Doubin devenue article L330-1 du code de commerce, en Belgique la loi dite Laruelle et en Tunisie la loi sur la modernisation du commerce) et dans l’obligation de respecter le r\u00e9glement d’exemption en Europe.<\/p>\n

Mais attention, devenir master-franchis\u00e9 suppose une connaissance parfaite du concept import\u00e9 et un travail pr\u00e9paratoire tr\u00e8s pointu avec la cr\u00e9ation d’une\u00a0unit\u00e9 pilote\u00a0ou plusieurs pour tester\u00a0sur le territoire choisi\u00a0le concept et s’assurer qu’il a de l’avenir dans son nouveau pays d’implantation ca vous aurez la responsabilit\u00e9s vis-\u00e0-vis des franchis\u00e9s qui vous feront confiance, investiront leurs \u00e9conomies et seront souvent caution de gros emprunts.<\/p>\n

Audrey Caudron et Jean Samper
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La r\u00e9daction vous recommande les articles suivants : <\/i>
La master franchise, une solution pour l’international <\/i><\/a>
La master franchise : Avantages et contraintes<\/i><\/a><\/span> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous \u00eates s\u00e9duit pas un concept \u00e9tranger ? Vous avez envie de le d\u00e9velopper dans votre pays ? 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