{"id":284788,"date":"2017-11-28T06:18:00","date_gmt":"2017-11-28T05:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/multi-franchise-ou-pluri-franchise-7189"},"modified":"2017-11-28T06:18:00","modified_gmt":"2019-03-07T16:00:57","slug":"multi-franchise-ou-pluri-franchise-7189","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/multi-franchise-ou-pluri-franchise-7189","title":{"rendered":"Multi-franchise ou pluri-franchise ?"},"content":{"rendered":"
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Il s’agit pour un franchis\u00e9 de multiplier les unit\u00e9s.\u00a0La multi-franchise permet de rationaliser certains co\u00fbts et de r\u00e9duire le risque de tout miser sur un seul emplacement,<\/b> et la pluri-franchise permet de diviser les risques entre les enseignes.
Attention donc de ne pas confondre la multi-franchise qui concerne une seule enseigne et la pluri-franchise qui est la cr\u00e9ation de plusieurs magasins ayant diff\u00e9rentes enseignes.
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La multi-franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchiseurs appr\u00e9cient souvent les multi-franchis\u00e9s<\/b> <\/span>qui leur apportent plus de s\u00e9curit\u00e9 puisqu’ils ont d\u00e9j\u00e0 fait leur preuve avec une premi\u00e8re ouverture et veulent se d\u00e9velopper en cr\u00e9ant d’autres points de vente de la marque. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le premier avantage est d’\u00eatre face \u00e0 un franchis\u00e9 exp\u00e9riment\u00e9. Il connait le r\u00e9seau, le concept et les m\u00e9thodes de travail.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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De plus, en ouvrant plusieurs magasins \u00e0 la m\u00eame enseigne, le franchis\u00e9 r\u00e9alise souvent des \u00e9conomies d’\u00e9chelle. Lorsqu’il effectue son approvisionnement, le franchis\u00e9 ne prend pas beaucoup plus de temps pour un magasin que pour deux ou trois, il peut d’ailleurs ensuite assurer une gestion de stock sur les diff\u00e9rentes boutiques en faisant circuler les produits, ceci est fr\u00e9quent dans le pr\u00eat-\u00e0-porter par exemple. Les formalit\u00e9s administratives peuvent \u00e9galement \u00eatre centralis\u00e9es pour les diff\u00e9rentes unit\u00e9s, ce qui permet la diminution des charges fixes et parfois l’embauche d’une personne administrative qui pourra all\u00e9ger le travail du franchis\u00e9 et lui permettre de rester concentr\u00e9 sur la vie commerciale des affaires.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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De fait ce multi-franchis\u00e9 aura plus d’importance aux yeux du franchiseur et aura plus de poids dans le r\u00e9seau.
<\/span>Enfin, le plus souvent, le franchiseur accorde une r\u00e9duction sur les droits d’entr\u00e9e<\/b> quand il s’agit d’une deuxi\u00e8me ouverture. Il fid\u00e9lise ainsi un candidat exp\u00e9riment\u00e9.<\/p>\n

Lire aussi cet article :\u00a0<\/i>La multi-franchise est-elle appr\u00e9ci\u00e9e des franchiseurs ?<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La pluri-franchise<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Du c\u00f4t\u00e9 de la pluri-franchise, les avantages sont tout autres.\u00a0<\/b>Elle\u00a0 permet au franchis\u00e9 de \u00ab\u00a0ne pas mettre tous ses oeufs dans le m\u00eame panier\u00a0\u00bb comme le dit l’expression populaire. En effet il s’agit de partager les risques sur plusieurs magasins d’enseignes diff\u00e9rentes.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ici c’est l’exp\u00e9rience de l’entrepreneur qui est exploit\u00e9e, le franchis\u00e9 conna\u00eet le syst\u00e8me avec ses avantages et ses al\u00e9as. La difficult\u00e9 pour un franchis\u00e9 d’ouvrir une nouvelle unit\u00e9 avec une autre enseigne est parfois li\u00e9e \u00e0 la non-concurrence. Il faudra donc toujours v\u00e9rifier les clauses du contrat \u00e0 ce sujet et particuli\u00e8rement les notions d’exclusivit\u00e9. Il est clair que la plupart des contrats de franchise pr\u00e9voient que le franchis\u00e9 soit lui-m\u00eame \u00e0 la t\u00eate de son affaire et qu’il ne puisse conclure de contrats de franchises avec d’autres franchiseurs concurrents.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La pluri-franchise peut parfois cr\u00e9er le soup\u00e7on dans l’esprit des franchiseurs,<\/b> ils\u00a0peuvent avoir peur qu’un franchis\u00e9 n’applique leurs m\u00e9thodes de travail ailleurs. Si les enseignes s’av\u00e8rent compl\u00e9mentaires, l’int\u00e9r\u00eat de la pluri-franchise peut s’expliquer et se n\u00e9gocier.\u00a0
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Que ce soit en multi-franchise ou en pluri-franchise, le franchis\u00e9 se lance dans une carri\u00e8re de chef d’entreprise,<\/b> et non plus de simple commer\u00e7ant, il lui faudra apprendre \u00e0 manager les \u00e9quipes, \u00e0 d\u00e9l\u00e9guer les t\u00e2ches, \u00e0 organiser une gestion de mani\u00e8re plus ample, tout en s\u00e9parant les comptabilit\u00e9s.\u00a0<\/p>\n

<\/span>Certains ont un esprit qui les pr\u00e9dispose \u00e0 cette vie, car d\u00e8s qu’une affaire marche ils commencent \u00e0 s’ennuyer Il s’agit d’entrepreneurs qui appr\u00e9cient l’investissement personnel et financier, avec les risques qui y sont souvent associ\u00e9s. Cela leur permet de rester motiv\u00e9s.<\/p>\n

Pour en savoir plus sur la pluri -franchise, lisez donc cet article :\u00a0<\/i>Avantages et inconv\u00e9nients d’\u00eatre pluri-franchis\u00e9<\/i><\/a><\/p>\n

D Deslandes & J Samper <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il s’agit pour un franchis\u00e9 de multiplier les unit\u00e9s. La multi-franchise permet de rationaliser certains co\u00fbts et de r\u00e9duire le risque de tout miser sur un seul emplacement, et la pluri-franchise permet de diviser les risques entre les enseignes.<\/p>\n

Attention donc de ne pas confondre la multi-franchise qui concerne une seule enseigne et la pluri-franchise qui est la cr\u00e9ation de plusieurs magasins ayant diff\u00e9rentes enseignes.<\/p>\n","protected":false},"author":52,"featured_media":284789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-284788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nMulti-franchise ou pluri-franchise ?<\/title>\n<meta name=\"description\" content=\"Il s'agit pour un franchis\u00e9 de multiplier les unit\u00e9s. La multi-franchise permet de rationaliser certains co\u00fbts et de r\u00e9duire le risque de tout miser sur un seul emplacement, et la pluri-franchise permet de diviser les risques entre les enseignes. Attention donc de ne pas confondre la multi-franchise qui concerne une seule enseigne et la pluri-franchise qui est la cr\u00e9ation de plusieurs magasins ayant diff\u00e9rentes enseignes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/multi-franchise-ou-pluri-franchise-7189\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-franchise ou pluri-franchise ?\" \/>\n<meta property=\"og:description\" content=\"Il s'agit pour un franchis\u00e9 de multiplier les unit\u00e9s. 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