{"id":284808,"date":"2017-11-25T08:07:00","date_gmt":"2017-11-25T07:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quels-sont-les-4-acteurs-de-la-franchise-3830"},"modified":"2017-11-25T08:07:00","modified_gmt":"2019-03-07T16:00:57","slug":"quels-sont-les-4-acteurs-de-la-franchise-3830","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quels-sont-les-4-acteurs-de-la-franchise-3830","title":{"rendered":"Quels sont les 4 acteurs de la franchise ?"},"content":{"rendered":"
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La franchise est une m\u00e9thode de collaboration entre un franchiseur et des franchis\u00e9s<\/b> dont l’objet est d’exploiter un concept identique. C’est un syst\u00e8me d’aide au d\u00e9veloppement des entreprises, \u00a0aussi bien le franchiseur que les franchis\u00e9s au travers d’un r\u00e9seau qui exploite et respecte ce concept.\u00a0<\/p>\n

Elle s’appuie sur quatre acteurs indissociables :<\/b>
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1 – Le franchiseur<\/h3>\n
Le franchiseur est la personne ou la soci\u00e9t\u00e9\u00a0qui est titulaire des droits sur le concept<\/b>, l’enseigne, la marque et le savoir-faire d’une franchise. Il les poss\u00e8de, (souvent les a cr\u00e9\u00e9s) les exploite avec succ\u00e8s dans une ou plusieurs unit\u00e9s pilotes et les fait \u00e9voluer.
Il s’occupe du recrutement des candidats \u0096 futurs franchis\u00e9s, leur apporte une formation initiale et permanente mais aussi une assistance permanente pour leur permettre d’appliquer son concept.
Il est li\u00e9 \u00e0 ses franchis\u00e9s par un contrat r\u00e9pondant en principe au r\u00e9glement d’exemption europ\u00e9en, au Code de d\u00e9ontologie europ\u00e9en de la franchise et aux lois nationales.
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2- Le franchis\u00e9<\/h3>\n
Le franchis\u00e9 est un entrepreneur ind\u00e9pendant<\/b>, personne physique ou morale qui obtient les droits de reproduction d’un concept aupr\u00e8s d’un franchiseur auquel il est li\u00e9 par contrat.
Il adh\u00e8re \u00e0 l’esprit de la franchise et s’engage \u00e0 collaborer loyalement \u00e0 la r\u00e9ussite du r\u00e9seau de franchise en adh\u00e9rant au principe d’homog\u00e9n\u00e9it\u00e9 du r\u00e9seau. Il applique donc correctement le concept et peut compter sur le franchiseur pour l’y aider.
Il engage des moyens financiers pour financer et d\u00e9velopper son affaire franchis\u00e9e. Il r\u00e9tribue le franchiseur pour ses apports sous forme de redevances initiale (droit d’entr\u00e9e) et continues (royalties).
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3- Le r\u00e9seau<\/h3>\n
Le r\u00e9seau de franchise est compos\u00e9 du franchiseur et de ses franchis\u00e9s.<\/b> Ils sont tous porteurs de la m\u00eame enseigne, symbole de son identit\u00e9 et de sa r\u00e9putation.
Au sein du r\u00e9seau, le franchiseur doit \u00eatre en mesure de contr\u00f4ler le respect de tous les \u00e9l\u00e9ments qui constituent l’image de marque et la r\u00e9ussite du r\u00e9seau.
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4- Le client<\/h3>\n
Le consommateur (ou client) ach\u00e8te ou utilise des produits et\/ou services mis \u00e0 disposition par la franchise. Celle-ci doit pouvoir d’adapter \u00e0 ses attentes et ses besoins. En fait, le patron du r\u00e9seau, c’est lui ! Et c’est pour le satisfaire qu’il faut respecter le concept, les normes et le savoir-faire.<\/p>\n

La franchise a ceci de particulier que le franchiseur fait des promesses au client mais ces promesses ne seront tenues que si les franchis\u00e9s la tiennent.<\/p>\n

Audrey Caudron & Jean Samper
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La franchise est une m\u00e9thode de collaboration entre un franchiseur et des franchis\u00e9s dont l’objet est d’exploiter un concept identique. C’est un syst\u00e8me d’aide au d\u00e9veloppement des entreprises, aussi bien le franchiseur que les franchis\u00e9s au travers d’un r\u00e9seau qui exploite et respecte ce concept. <\/p>\n

Elle s’appuie sur quatre acteurs indissociables :…<\/p>\n","protected":false},"author":52,"featured_media":284807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-284808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuels sont les 4 acteurs de la franchise ?<\/title>\n<meta name=\"description\" content=\"La franchise est une m\u00e9thode de collaboration entre un franchiseur et des franchis\u00e9s dont l'objet est d'exploiter un concept identique. 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