{"id":284809,"date":"2017-11-25T06:58:00","date_gmt":"2017-11-25T05:58:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-formation-par-le-franchiseur-4180"},"modified":"2017-11-25T06:58:00","modified_gmt":"2019-03-07T16:00:57","slug":"la-formation-par-le-franchiseur-4180","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-formation-par-le-franchiseur-4180","title":{"rendered":"La formation par le franchiseur"},"content":{"rendered":"
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La transmission du\u00a0savoir-faire\u00a0fait partie\u00a0des obligations\u00a0du franchiseur et des besoins du franchis\u00e9. Il est bon de se renseigner sur la formation et l’assistance apport\u00e9es par le franchiseur au d\u00e9part et en continu car elles sont essentielles \u00e0 la r\u00e9ussite.
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Connaitre tous les d\u00e9tails de la formation<\/h3>\n
Il est n\u00e9cessaire de se faire pr\u00e9ciser le contenu de la formation pr\u00e9vue. Vous devez\u00a0conna\u00eetre des \u00e9l\u00e9ments tels que la dur\u00e9e, le programme, les modalit\u00e9s, le lieu et le co\u00fbt \u00e9ventuel<\/b>. Quand la formation se d\u00e9roule loin de votre domicile il est bon de savoir qui prend en charge les frais de d\u00e9placement et d’h\u00e9bergement
(vous, g\u00e9n\u00e9ralement).<\/p>\n

Voyez\u00a0 qui sont les intervenants : des salari\u00e9s du franchiseur ou\/et des consultants ext\u00e9rieurs. Les formations th\u00e9oriques gagnent \u00e0 \u00eatre suivies d’un stage pratique sur le terrain.<\/p>\n

Certaines\u00a0formations sont essentiellement techniques, parfois il s’agit d’un savoir faire tout \u00e0 fait original\u00a0transmis dans une v\u00e9ritable \u00e9cole interne<\/b> destin\u00e9e \u00e0 bien acqu\u00e9rir toutes les comp\u00e9tences qui sont li\u00e9es au concept et au savoir-faire. C’est\u00a0alors un passage oblig\u00e9 pour pouvoir donner un service de qualit\u00e9 au client.\u00a0<\/p>\n

Si vous n’avez pas d’exp\u00e9rience en tant que responsable de magasin, ni jamais suivi de cours\u00a0en gestion\u00a0ou commerce\u00a0il est prudent de commencer par suivre un stage d’initiation \u00e0 la cr\u00e9ation et \u00e0 la gestion<\/b> d’entreprise, par exemple avec l’aide d’une chambre de commerce ou d’un organisme reconnu. (Ne soyez pas surpris si vous avez l’impression qu’on y cherche \u00e0 vous d\u00e9courager car les formateurs des CCI ont pour mission de vous former, certes, mais aussi de vous mettre en garde, d’o\u00f9 une impression parfois n\u00e9gative.) De nombreuses formations peuvent vous \u00eatre utiles. Parfois c’est\u00a0le franchiseur lui-m\u00eame qui vous les propose.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Il existe diverses formations<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ne payez pour des stages externes que s’ils sont reconnus pour leur efficacit\u00e9. Comparez \u00e9galement les tarifs avec ceux des\u00a0concurrents. La formation est un march\u00e9 et seule la formation sp\u00e9cifique du franchiseur est incontournable. <\/p>\n

Enfin pensez \u00e0 la formation continue, le franchiseur a pour r\u00f4le d’innover mais aussi de former ses franchis\u00e9s<\/b> aux nouvelles techniques mises au point, \u00e0 l’utilisation d’un nouveau logiciel maison ou \u00e0 la technique particuli\u00e8re am\u00e9liorant la qualit\u00e9 des services rendus aux clients. En g\u00e9n\u00e9ral des s\u00e9minaires de remise \u00e0 niveau sont propos\u00e9s.<\/p>\n

Certaines cha\u00eenes\u00a0exigent m\u00eame une formation de trois \u00e0 neuf mois \u00e0 l’entr\u00e9e, faisant passer le futur franchis\u00e9 sur tous les postes de travail. A l’extr\u00eame oppos\u00e9 certains adh\u00e9rents de fausses franchises ont une formation \u00e9clair en 2 jours…\u00a0 O\u00f9 est le savoir-faire dans ce cas ? Une bonne formation doit permettre au franchis\u00e9 d’exercer son activit\u00e9 dans les meilleures conditions possibles.<\/p>\n

En cons\u00e9quence demandez \u00e0 des franchis\u00e9s du r\u00e9seau ce qu’ils en pensent et ce qu’ils vous conseillent.<\/p>\n

Jean Samper
Membre du coll\u00e8ge des experts de la fff
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La transmission du savoir-faire fait partie des obligations du franchiseur et des besoins du franchis\u00e9. 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