{"id":284834,"date":"2017-11-22T08:51:00","date_gmt":"2017-11-22T07:51:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-fonctionne-une-franchise-3490"},"modified":"2017-11-22T08:51:00","modified_gmt":"2019-03-07T16:00:57","slug":"comment-fonctionne-une-franchise-3490","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-fonctionne-une-franchise-3490","title":{"rendered":"Comment fonctionne une franchise ?"},"content":{"rendered":"
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Il y a deux fa\u00e7on de cr\u00e9er une entreprise, soit en individuel soit en franchise<\/b>. La franchise est une forme de commerce organis\u00e9 qui existe depuis plus d’un si\u00e8cle mais a connu un v\u00e9ritable essor au d\u00e9but des ann\u00e9es 60\/70 aux Etats-Unis d’abord et en Europe ensuite.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise c’est quoi ?<\/h3>\n
C’est une collaboration r\u00e9glement\u00e9e entre deux entreprises juridiquement et financi\u00e8rement distinctes : un franchiseur d’un c\u00f4t\u00e9, un franchis\u00e9 de l’autre. Le franchiseur est le cr\u00e9ateur d’un concept et d’un r\u00e9seau et le franchis\u00e9 devient l’exploitant d’un point de vente du r\u00e9seau. Le contrat de franchise<\/a> stipule que le franchiseur accorde le droit \u00e0 un franchis\u00e9 de cr\u00e9er une entreprise \u00e0 son enseigne pour une dur\u00e9e d\u00e9termin\u00e9e (souvent 5 ou 7 ans) avec l’obligation <\/b>d’appliquer correctement le concept. Il n’y a pas de lien de subordination entre le franchiseur et le franchis\u00e9 qui reste ma\u00eetre\u00a0de la gestion de son entreprise. Le code de d\u00e9ontologie europ\u00e9en d\u00e9termine les r\u00e8gles\u00a0\u00e9tablies par la profession.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels sont les \u00e9l\u00e9ments qui identifient le contrat de franchise ?<\/h3>\n
Le franchiseur c\u00e8de \u00e0 son franchis\u00e9 le droit d’utilisation de son enseigne<\/b> et de tous les signes distinctifs : le nom de la marque et le logo. Un avantage pour un franchis\u00e9 qui de suite b\u00e9n\u00e9ficie de la notori\u00e9t\u00e9 de l’enseigne.
Le franchiseur transmet son savoir-faire<\/a><\/b>. Ce savoir-faire est la r\u00e9sultante de tests et de magasins pilote qui ont prouv\u00e9 la viabilit\u00e9 du concept. Il forme son franchis\u00e9 et lui fournit tous les outils n\u00e9cessaires \u00e0 la bonne marche de son entreprise.
Le franchiseur fournit sa gamme de produits ou de services. Le franchis\u00e9 sera dans l’obligation de se fournir aupr\u00e8s de la centrale d’achat du r\u00e9seau auquel il appartient et ne vendre que les produits de l’enseigne \u0096certains contrats stipulent parfois un seuil minimum \u0096 Bien s\u00fbr, cela n’est pas gratuit pour le franchis\u00e9. Il devra s’acquitter de droits d’entr\u00e9e<\/b> et d’une redevance annuelle pour l’exploitation de la marque. Elle s’accompagne souvent aussi de la redevance de communication qui couvre les frais de publicit\u00e9 du franchiseur. Certaines t\u00eates de r\u00e9seau ne demandent pas de redevance fixe mais un pourcentage sur le chiffre d’affaires HT.<\/p>\n

Lisez aussi cet article :\u00a0<\/i>Droit d’entr\u00e9e et redevance : quelles obligations pour le franchis\u00e9 ?<\/i><\/a> <\/i><\/a>
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Les avantages pour les deux parties<\/h3>\n
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Les avantages pour le franchiseur <\/strong>sont dans le d\u00e9veloppement de son concept. En cr\u00e9ant des unit\u00e9s en propre, l’investissement est lourd car il supporte tous les frais de cr\u00e9ation d’une entreprise (local, am\u00e9nagement, personnel, frais d’exploitation). En optant pour la franchise, il d\u00e9l\u00e8gue au franchis\u00e9 qui comme nous l’avons dit reste responsable juridique et financier de son entreprise la cr\u00e9ation d’une nouvelle unit\u00e9. C’est lui qui prend en charge tous les frais d’exploitation pendant toute la dur\u00e9e du contrat.
En int\u00e9grant un r\u00e9seau de franchise, les avantages pour le franchis\u00e9 <\/strong>sont de plusieurs ordres. Il b\u00e9n\u00e9ficie d’embl\u00e9e d’une marque connue avec sa client\u00e8le, il exploite un concept qui marche, il profite de la logistique, des outils de gestion, de la communication r\u00e9gionale et nationale du r\u00e9seau tout en restant ind\u00e9pendant et responsable de la bonne marche de son \u00e9tablissement.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une collaboration \u00e9troite et continue doit r\u00e9gir cet accord franchiseur\/franchis\u00e9<\/b> pour permettre aux deux parties financi\u00e8rement et juridiquement ind\u00e9pendantes d’assurer la\u00a0p\u00e9rennit\u00e9 de chacun.<\/p>\n

La r\u00e9daction vous conseille cet article : <\/i>Franchiseur et franchis\u00e9s : quels avantages et contraintes ?<\/i><\/a>\u00a0<\/i><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il y a deux fa\u00e7on de cr\u00e9er une entreprise, soit en individuel soit en franchise. La franchise est une forme de commerce organis\u00e9 qui existe depuis plus d’un si\u00e8cle mais a connu un v\u00e9ritable essor au d\u00e9but des ann\u00e9es 60\/70 aux Etats-Unis d’abord et en Europe ensuite.<\/p>\n","protected":false},"author":52,"featured_media":284835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-284834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nComment fonctionne une franchise ?<\/title>\n<meta name=\"description\" content=\"Il y a deux fa\u00e7on de cr\u00e9er une entreprise, soit en individuel soit en franchise. 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