{"id":284840,"date":"2017-11-21T08:17:00","date_gmt":"2017-11-21T07:17:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-multi-franchise-une-opportunite-sous-conditions-4792"},"modified":"2017-11-21T08:17:00","modified_gmt":"2019-03-07T16:00:58","slug":"la-multi-franchise-une-opportunite-sous-conditions-4792","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-multi-franchise-une-opportunite-sous-conditions-4792","title":{"rendered":"La multi-franchise : une opportunit\u00e9 sous conditions"},"content":{"rendered":"
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Il est tentant pour un entrepreneur en franchise de profiter de la r\u00e9ussite de son premier point de vente pour en ouvrir d\u2019autres dans le m\u00eame r\u00e9seau.<\/b>\u00a0Ce d\u00e9veloppement en multi-franchise (\u00e0 ne pas confondre avec la pluri-franchise<\/a>) peut s\u2019av\u00e9rer tr\u00e8s fructueux pour le franchis\u00e9 comme pour l\u2019enseigne qui l\u2019accompagne, il n\u00e9cessite cependant de r\u00e9unir certaines conditions pour s\u2019assurer de la r\u00e9ussite de l\u2019initiative.
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De la n\u00e9cessit\u00e9 d’une vraie organisation pour le franchis\u00e9<\/h3>\n
Le succ\u00e8s d\u2019un franchis\u00e9\u00a0peut le motiver pour ouvrir d\u2019autres points de vente<\/b>. Et dans certains cas il peut m\u00eame\u00a0b\u00e9n\u00e9ficier de la mutualisation de certaines charges d\u2019exploitation et am\u00e9liorer ses conditions d’achat. Mais l’avantage essentiel est la duplication d’un concept qui marche et l’utilisation maximale de l’exp\u00e9rience acquise.\u00a0
D\u2019ailleurs cette ambition est soutenue par certains r\u00e9seaux qui y voient des potentialit\u00e9s de d\u00e9veloppement en s\u2019appuyant sur des personnes qui ont d\u00e9j\u00e0 fait leurs preuves. Pourtant cette opportunit\u00e9 n\u2019est pas donn\u00e9e \u00e0 tout le monde, car elle n\u00e9cessite une vraie organisation pour ne pas s\u2019\u00e9parpiller et donc risquer de compromettre l\u2019ensemble des activit\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Financement, structure juridique et id\u00e9e re\u00e7ue<\/h3>\n
Premi\u00e8re id\u00e9e re\u00e7ue \u00e0 d\u00e9passer quand on se lance dans le d\u00e9veloppement de la multi-franchise\u00a0: disposer de deux points de vente ne signifie pas automatiquement doubler son b\u00e9n\u00e9fice<\/b>. A chaque point de vente ses opportunit\u00e9s qu\u2019il faut pouvoir analyser au pr\u00e9alable. Un point de vente suppl\u00e9mentaire n\u00e9cessite parfois une nouvelle structure comme\u00a0le recrutement d’un directeur de magasin ou la promotion d’un vendeur en tant que directeur ou premier vendeur, ce qui accro\u00eet le poids de la masse salariale….\u00e0 moins que le franchis\u00e9 travaille en couple et que chaque conjoint ait son propre magasin. Il y a aussi des franchis\u00e9s qui savent s’organiser pour \u00eatre tr\u00e8s pr\u00e9sent dans plusieurs magasins le m\u00eame jour ou presque.\u00a0<\/p>\n

Vous devrez g\u00e9n\u00e9ralement consid\u00e9rer que vous allez perdre plus de temps que ce que vous esp\u00e9rez en courant d’un probl\u00e8me \u00e0 l’autre et d’un point de vente au suivant. Pensez aussi que vous serez moins pr\u00e9sent dans chaque magasin et \u00e9valuez bien les comp\u00e9tences de votre personnel et leur autonomie.
Il faut \u00e9galement prendre en compte l\u2019aspect financement dans sa r\u00e9flexion. Il faut disposer\u00a0de fonds propres suffisants pour convaincre les banques dans un contexte actuel assez d\u00e9licat. Par ailleurs les r\u00e9seaux conseillent souvent de bien s\u00e9parer les deux entit\u00e9s par exemple avec des structures juridiques ind\u00e9pendantes pour ne pas faire prendre de risques inutiles en cas de coup dur de l\u2019une des entit\u00e9s.
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Une organisation bien con\u00e7ue<\/h3>\n
Le multi-franchis\u00e9 doit pouvoir trouver un mode de fonctionnement qui lui permette d\u2019assurer son efficacit\u00e9 sur plusieurs\u00a0entit\u00e9s<\/b>. Cela passe par le choix d\u2019un point de vente pas trop \u00e9loign\u00e9 des premiers pour permettre des allers-retours surprises ou planifi\u00e9s\u00a0plus ou moins fr\u00e9quents. On admet souvent que pour un entrepreneur normal, il vaut mieux que les points de vente ne soient pas espac\u00e9s de plus d’une heure de trajet.\u00a0Cela n\u00e9cessite aussi de savoir s\u2019entourer de collaborateurs de confiance pour d\u00e9l\u00e9guer une partie des activit\u00e9s et enfin de ne pas h\u00e9siter \u00e0 utiliser les nouvelles technologies et leurs opportunit\u00e9s de travail \u00e0 distance.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et si vous souhaitez en savoir plus sur ce sujet, la r\u00e9daction vous recommande les articles suivants : <\/i>
Multi-franchise ou Pluri-franchise, comment faire le bon choix<\/i><\/a> ?<\/i>
La Multi franchise ou Pluri franchise pour accro\u00eetre sa r\u00e9mun\u00e9ration<\/i><\/a>.<\/i>
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Il est tentant pour un entrepreneur en franchise de profiter de la r\u00e9ussite de son premier point de vente pour en ouvrir d\u2019autres dans le m\u00eame r\u00e9seau. Ce d\u00e9veloppement en multi-franchise (\u00e0 ne pas confondre avec la pluri-franchise) peut s\u2019av\u00e9rer tr\u00e8s fructueux pour le franchis\u00e9 comme pour l\u2019enseigne qui l\u2019accompagne, il n\u00e9cessite cependant de r\u00e9unir certaines conditions pour s\u2019assurer de la r\u00e9ussite de l\u2019initiative.<\/p>\n","protected":false},"author":40,"featured_media":284330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,142],"class_list":["post-284840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa multi-franchise : une opportunit\u00e9 sous conditions<\/title>\n<meta name=\"description\" content=\"Il est tentant pour un entrepreneur en franchise de profiter de la r\u00e9ussite de son premier point de vente pour en ouvrir d\u2019autres dans le m\u00eame r\u00e9seau. 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