{"id":284903,"date":"2017-11-11T07:30:00","date_gmt":"2017-11-11T06:30:00","guid":{"rendered":"https:\/\/ac-franchise.be\/adherer-a-un-jeune-reseau-pourquoi-pas-4889"},"modified":"2017-11-11T07:30:00","modified_gmt":"2019-03-07T16:00:59","slug":"adherer-a-un-jeune-reseau-pourquoi-pas-4889","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/adherer-a-un-jeune-reseau-pourquoi-pas-4889","title":{"rendered":"Adh\u00e9rer \u00e0 un jeune r\u00e9seau, pourquoi pas ?"},"content":{"rendered":"
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Nombreux sont les r\u00e9seaux qui se cr\u00e9ent ces derni\u00e8res ann\u00e9es : nous en avons recens\u00e9 des centaines……<\/p>\n

La premi\u00e8re des pr\u00e9cautions \u00e0 prendre, nous semble-t-il, est de v\u00e9rifier la r\u00e9alit\u00e9 du march\u00e9 sur lequel ils se placent. On trouve des statistiques, notamment sur Internet, voire des soci\u00e9t\u00e9s qui proposent d’effectuer des \u00e9tudes de march\u00e9 \u00e0 co\u00fbt abordable. R\u00e9aliser une telle \u00e9tude permet d’appr\u00e9cier le secteur d’activit\u00e9 et de v\u00e9rifier les informations fournies par le franchiseur..
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Bien choisir son secteur d’activit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les march\u00e9s \u00e9voluent et une enqu\u00eate permet d’appr\u00e9cier la tendance A titre d’exemple, le secteur de l’\u00e9pilation rapide, sans rendez vous, apr\u00e8s avoir connu, aux Etats-Unis, une p\u00e9riode euphorique, a \u00e9t\u00e9 contraint de s’adapter. Nombre de r\u00e9seaux ont adjoint un institut de beaut\u00e9 classique afin de satisfaire leur client\u00e8le. Certains r\u00e9seaux ont purement et simplement disparu. D’autres r\u00e9seaux ont vu le jour mais n’ont gu\u00e8re r\u00e9ussi \u00e0 se d\u00e9velopper dans une premier temps, le march\u00e9 n’existant pas en France.

Il est ensuite indispensable d’analyser l’originalit\u00e9 du concept<\/span> et la r\u00e9alit\u00e9 du savoir-faire du franchiseur : savoir-faire m\u00e9tier, mais aussi savoir-faire franchise. La formation doit \u00eatre constante et de qualit\u00e9 : c’est en effet au travers de celle-ci que le franchiseur transf\u00e8re son savoir faire qui doit de surcro\u00eet \u00eatre \u00e9volutif. Le franchiseur ne doit pas se contenter de commercialiser un produit fig\u00e9 mais il doit aussi \u00eatre capable de faire \u00e9voluer celui-ci pour conserver l’attractivit\u00e9 de son produit.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour adh\u00e9rer \u00e0 un jeune r\u00e9seau il faut faire des \u00e9tudes diff\u00e9rentes que pour les franchises d\u00e9j\u00e0 implant\u00e9es<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais il faut aussi appr\u00e9cier l’exp\u00e9rience des dirigeants de l’entreprise. Il est difficile dans un r\u00e9seau en phase de d\u00e9marrage d’interroger les franchis\u00e9s, ceux-ci ne disposant pas encore du recul suffisant \u00e0 une analyse objective. Il faut alors, dans le prolongement de l’\u00e9tude de march\u00e9, contacter des commer\u00e7ants exer\u00e7ant sur le m\u00eame secteur d’activit\u00e9 mais sous une autre enseigne. Ils ne permettront pas d’appr\u00e9cier le concept et le franchiseur mais ils permettront d’obtenir de nouveaux \u00e9l\u00e9ments sur le secteur d’activit\u00e9. <\/p>\n

En conclusion : l’insertion dans un r\u00e9seau neuf implique une d\u00e9marche diff\u00e9rente qu’une insertion dans un r\u00e9seau mature : il faut axer ses investigations sur le secteur d’activit\u00e9 plus que sur le franchiseur. Il faut d’ailleurs r\u00e9clamer les \u00e9tudes qu’il a du r\u00e9aliser avant de se lancer et de lancer les autres sur cette terre neuve.<\/p>\n

Enfin il faut accepter d’investir et de prendre contact avec une entreprise apte \u00e0 effectuer une v\u00e9ritable \u00e9tude de march\u00e9 qui seule pourra vous aider \u00e0 prendre une d\u00e9cision raisonnable.<\/p>\n

Extrait d’un article de Ma\u00eetre Monique Ben Soussen \/ Avocate
paru dans La lettre du franchis\u00e9
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Nombreux sont les r\u00e9seaux qui se cr\u00e9ent ces derni\u00e8res ann\u00e9es : nous en avons recens\u00e9 des centaines……<\/p>\n

La premi\u00e8re des pr\u00e9cautions \u00e0 prendre, nous semble-t-il, est de v\u00e9rifier la r\u00e9alit\u00e9 du march\u00e9 sur lequel ils se placent. On trouve des statistiques, notamment sur Internet, voire des soci\u00e9t\u00e9s qui proposent d’effectuer des \u00e9tudes de march\u00e9 \u00e0 co\u00fbt abordable. R\u00e9aliser une telle \u00e9tude permet d’appr\u00e9cier le secteur d’activit\u00e9 et de v\u00e9rifier les informations fournies par le franchiseur..<\/p>\n","protected":false},"author":1,"featured_media":284904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[133],"class_list":["post-284903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nAdh\u00e9rer \u00e0 un jeune r\u00e9seau, pourquoi pas ?<\/title>\n<meta name=\"description\" content=\"Nombreux sont les r\u00e9seaux qui se cr\u00e9ent ces derni\u00e8res ann\u00e9es : nous en avons recens\u00e9 des centaines...... 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