{"id":284981,"date":"2017-10-31T08:00:00","date_gmt":"2017-10-31T07:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309"},"modified":"2017-10-31T08:00:00","modified_gmt":"2019-03-07T16:01:00","slug":"compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309","title":{"rendered":"Compte-rendu du Franchise Business Club organis\u00e9 le 26 septembre \u00e0 Tunis"},"content":{"rendered":"
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La r\u00e9union du Franchise Business Club<\/a> – FBC – s’est tenue mardi 26 septembre aux Berges du Lac, \u00e0 Tunis. Organis\u00e9e par ac-franchise.be avec le soutien du CLDP, Commercial Law Development Program, d\u00e9pendant du minist\u00e8re du\u00a0commerce am\u00e9ricain, cette journ\u00e9e \u00e9tait r\u00e9serv\u00e9e aux franchiseurs et masters franchis\u00e9s en exercice ou en projet. L’atelier a r\u00e9uni une vingtaine de franchises tunisiennes<\/b> (actuelles ou futures) et \u00e9trang\u00e8res.<\/b> On peut citer, entre autres : \u00ab\u00a0Gourmandise<\/a>\u00a0\u00bb repr\u00e9sent\u00e9e par Kammoun Radhia, \u00ab\u00a0Pano<\/a>\u00a0\u00bb repr\u00e9sent\u00e9 par Frederic Morlier, \u00ab\u00a0RE\/MAX<\/a>\u00a0\u00bb repr\u00e9sent\u00e9 par Tarek Thabet,\u00a0\u00ab\u00a0Signarama<\/a>\u00a0\u00bb repr\u00e9sent\u00e9 par Mourad Raboudi, \u00ab\u00a0Blue Island<\/a>\u00a0\u00bb et \u00ab\u00a0Sasio<\/a>\u00a0\u00bb\u00a0repr\u00e9sent\u00e9e par Gherab Riadh.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une journ\u00e9e riche en \u00e9changes<\/h3>\n
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La journ\u00e9e a d\u00e9but\u00e9 par une intervention de Marianne McManus du CLDP. Mme McManus a pr\u00e9sent\u00e9 les diff\u00e9rentes actions\u00a0men\u00e9es par le CLDP en faveur de la franchise en Tunisie. Puis, Jean Samper, Fondateur d’AC Franchise et du FBC (Franchise Business Club), expert en franchise depuis plus de 40 ans, a pr\u00e9sent\u00e9 les objectifs du FBC. Il a \u00e9galement soulign\u00e9 le besoin de renforcer, d’adh\u00e9rer et de cotiser \u00e0 l’Association Tunisienne de\u00a0la Franchise en Tunisie. La journ\u00e9e a \u00e9t\u00e9 marqu\u00e9e par des \u00e9changes tr\u00e8s riches et constructifs entre les diff\u00e9rents participants. R\u00e9flexion et partage d’exp\u00e9riences ont rythm\u00e9 cet atelier comme en t\u00e9moignent ces deux commentaires : \u00ab Excellente animation, interventions plut\u00f4t int\u00e9ressantes… \u00bb, \u00ab Un partage d\u2019exp\u00e9riences et une interactivit\u00e9 fructueux… \u00bb<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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T\u00e9moignage de Mourad Raboudi, master franchis\u00e9 Signarama Tunisie<\/h3>\n
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Mourad Raboudi, master franchis\u00e9 Signarama en Tunisie, dirige son site pilote depuis deux ans. En tant que secr\u00e9taire g\u00e9n\u00e9ral de l’Association Tunisienne de la Franchise, il est revenu sur les difficult\u00e9s que certains franchiseurs peuvent rencontrer pour recruter des franchis\u00e9s. Il a estim\u00e9 que le probl\u00e8me serait d\u00fb au fait que les personnes int\u00e9ress\u00e9es par l’entrepreneuriat pr\u00e9f\u00e8rent trop souvent se lancer seules pour ne pas avoir \u00e0 payer un droit d’entr\u00e9e et des redevances. Elles ne sont pas encore habitu\u00e9es \u00e0 la franchise et convaincues de l’efficacit\u00e9 du concept, du savoir-faire et de l’assistance. Il y a un travail d’information \u00e0 faire ! <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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T\u00e9moignage de Tarek Thabet, master franchis\u00e9 Re\/Max Tunisie<\/h3>\n
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Tarek Thabet, master franchis\u00e9 Re\/Max Tunisie a partag\u00e9 son exp\u00e9rience. Il a expliqu\u00e9 que d\u00e8s le lancement de Re\/Max en Tunisie, une personne a \u00e9t\u00e9 sp\u00e9cialement recrut\u00e9e pour s’occuper du d\u00e9veloppement du r\u00e9seau. Cette personne d\u00e9di\u00e9e travaille sur deux axes : <\/div>\n
\u2022 Le d\u00e9veloppement du r\u00e9seau existant\u00a0<\/div>\n
\u2022 L’ouverture de nouvelles unit\u00e9s<\/div>\n
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Tarek Thabet a \u00e9galement soulign\u00e9 que son enseigne favorise d\u00e9j\u00e0 (\u00e0 l’international) le recrutement en interne, grand nombre de ses franchis\u00e9s \u00e9taient d’abord des conseillers au sein du r\u00e9seau. Ce sera aussi le cas en Tunisie. <\/div>\n<\/p><\/div>\n
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Parmi les m\u00e9thodes utilis\u00e9es par Re\/Max pour recruter des franchis\u00e9s :<\/div>\n<\/p><\/div>\n
\u2022\tLe digital : via le site ac-franchise.be<\/div>\n
\u2022\tLe salon de la franchise et le salon de l’entreprenariat de Sfax<\/div>\n
\u2022\tLa prospection directe de professionnels du secteur <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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T\u00e9moignage de Radhia Kammoun, fondatrice de Gourmandise<\/h3>\n
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Radhia Kammoun, Pr\u00e9sidente de Gourmandise, a insist\u00e9 sur le r\u00f4le primordial de la notori\u00e9t\u00e9 et de l’image de marque pour le d\u00e9veloppement en franchise.<\/b> Le d\u00e9veloppement d’un r\u00e9seau de franchise requiert aussi <\/b>une personne, un budget et une communication d\u00e9di\u00e9s.<\/b> Mme Kammoun\u00a0a \u00e9galement fait part de sa volont\u00e9 d’exporter son concept en Afrique et vers les pays du\u00a0Golfe.<\/div>\n
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Compte tenu des nouvelles tendances de consommation et de la croissance du march\u00e9 de la restauration hors domicile en Tunisie, Gourmandise a d\u00e9cid\u00e9 de lancer un nouveau concept de restauration sur place<\/b> pour permettre aux clients de d\u00e9guster les produits dans les points de vente Gourmandise. Le premier magasin pilote a \u00e9t\u00e9 cr\u00e9\u00e9 \u00e0 la Marsa. D’autres services ont \u00e9galement \u00e9t\u00e9 lanc\u00e9s : salon de th\u00e9 et bar \u00e0 salades. C’est cet ensemble de prestations qui permet \u00e0 Gourmandise de reprendre son d\u00e9veloppement en Franchise dans les quelques emplacements ad\u00e9quats. <\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Am\u00e9liorer la performance de ses franchis\u00e9s<\/h3>\n
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L’apr\u00e8s-midi a \u00e9t\u00e9 consacr\u00e9 \u00e0 la r\u00e9ussite des franchis\u00e9s<\/b> : Comment\u00a0augmenter la performance des franchis\u00e9s face \u00e0 la routine et l’usure de la performance ?\u00a0Comment faire r\u00e9ussir ses franchis\u00e9s pour r\u00e9ussir \u00e0 d\u00e9velopper son r\u00e9seau de franchise<\/b> ? Une d\u00e9marche de diagnostic permet d’identifier les actions \u00e0 mettre en place. Il faudra donc commencer par comprendre pourquoi le chiffre d’affaires est en baisse :<\/div>\n
\u2022\tAnalyse du march\u00e9 local<\/div>\n
\u2022\tProbl\u00e8me avec la satisfaction client ?<\/div>\n
\u2022\tProbl\u00e8me dans l’organisation et la motivation de l’\u00e9quipe ?<\/div>\n
\u2022\tProbl\u00e8me de management de l’\u00e9quipe ?<\/div>\n
\u2022\tLa qualit\u00e9 de l’emplacement a-t-elle \u00e9volu\u00e9 avec le temps ?<\/div>\n
\u2022\tLe concept architectural est-il toujours qualificatif ?<\/div>\n
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Les actions \u00e0 mettre potentiellement en place :<\/div>\n
\u2022\tTravailler sur la professionnalisation des \u00e9quipes\u00a0<\/div>\n
\u2022 D\u00e9finir un objectif journalier<\/div>\n
\u2022\tApporter de nouvelles id\u00e9es<\/div>\n
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\u2022 Mener des op\u00e9rations commerciales sp\u00e9cifiques et des actions marketing percutantes<\/div>\n
\u2022\tAccompagner le franchis\u00e9 au travers d\u2019animation et de formation<\/div>\n<\/p><\/div>\n
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Suite aux \u00e9changes fructueux de la journ\u00e9e, les participants ont sugg\u00e9r\u00e9 les sujets suivants durant le prochain Franchise Business Club :<\/div>\n
\u2022\tQuels sont les pr\u00e9-requis pour pouvoir franchiser son concept et les d\u00e9marches \u00e0 suivre ?<\/div>\n
\u2022\tProposer des Success Story, des cas r\u00e9els d’enseignes qui ont r\u00e9ussi dans la franchise et les \u00e9tapes par lesquelles elles sont pass\u00e9es avant d’atteindre le succ\u00e8s.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9union du Franchise Business Club – FBC – s’est tenue mardi 26 septembre aux Berges du Lac, \u00e0 Tunis. Organis\u00e9e par ac-franchise.com avec le soutien du CLDP, Commercial Law Development Program, d\u00e9pendant du minist\u00e8re du commerce am\u00e9ricain, cette journ\u00e9e \u00e9tait r\u00e9serv\u00e9e aux franchiseurs et masters franchis\u00e9s en exercice ou en projet. L’atelier a r\u00e9uni une vingtaine de franchises tunisiennes (actuelles ou futures) et \u00e9trang\u00e8res. On peut citer, entre autres : \u00ab\u00a0Gourmandise\u00a0\u00bb repr\u00e9sent\u00e9e par Kammoun Radhia, \u00ab\u00a0Pano\u00a0\u00bb repr\u00e9sent\u00e9 par Frederic Morlier, \u00ab\u00a0RE\/MAX\u00a0\u00bb repr\u00e9sent\u00e9 par Tarek Thabet, \u00ab\u00a0Signarama\u00a0\u00bb repr\u00e9sent\u00e9 par Mourad Raboudi, \u00ab\u00a0Blue Island\u00a0\u00bb et \u00ab\u00a0Sasio\u00a0\u00bb repr\u00e9sent\u00e9e par Gherab Riadh.<\/p>\n","protected":false},"author":54,"featured_media":284982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-284981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nCompte-rendu du Franchise Business Club organis\u00e9 le 26 septembre \u00e0 Tunis<\/title>\n<meta name=\"description\" content=\"La r\u00e9union du Franchise Business Club - FBC - s'est tenue mardi 26 septembre aux Berges du Lac, \u00e0 Tunis. Organis\u00e9e par ac-franchise.com avec le soutien du CLDP, Commercial Law Development Program, d\u00e9pendant du minist\u00e8re du commerce am\u00e9ricain, cette journ\u00e9e \u00e9tait r\u00e9serv\u00e9e aux franchiseurs et masters franchis\u00e9s en exercice ou en projet. L'atelier a r\u00e9uni une vingtaine de franchises tunisiennes (actuelles ou futures) et \u00e9trang\u00e8res. On peut citer, entre autres : "Gourmandise" repr\u00e9sent\u00e9e par Kammoun Radhia, "Pano" repr\u00e9sent\u00e9 par Frederic Morlier, "RE\/MAX" repr\u00e9sent\u00e9 par Tarek Thabet, "Signarama" repr\u00e9sent\u00e9 par Mourad Raboudi, "Blue Island" et "Sasio" repr\u00e9sent\u00e9e par Gherab Riadh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compte-rendu du Franchise Business Club organis\u00e9 le 26 septembre \u00e0 Tunis\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9union du Franchise Business Club - FBC - s'est tenue mardi 26 septembre aux Berges du Lac, \u00e0 Tunis. Organis\u00e9e par ac-franchise.com avec le soutien du CLDP, Commercial Law Development Program, d\u00e9pendant du minist\u00e8re du commerce am\u00e9ricain, cette journ\u00e9e \u00e9tait r\u00e9serv\u00e9e aux franchiseurs et masters franchis\u00e9s en exercice ou en projet. L'atelier a r\u00e9uni une vingtaine de franchises tunisiennes (actuelles ou futures) et \u00e9trang\u00e8res. On peut citer, entre autres : "Gourmandise" repr\u00e9sent\u00e9e par Kammoun Radhia, "Pano" repr\u00e9sent\u00e9 par Frederic Morlier, "RE\/MAX" repr\u00e9sent\u00e9 par Tarek Thabet, "Signarama" repr\u00e9sent\u00e9 par Mourad Raboudi, "Blue Island" et "Sasio" repr\u00e9sent\u00e9e par Gherab Riadh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-31T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:01:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/10\/13\/20171013110834-5bd8a7ecf108a1c5d3e16e4ef144a726.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"Compte-rendu du Franchise Business Club organis\u00e9 le 26 septembre \u00e0 Tunis\",\"datePublished\":\"2017-10-31T07:00:00+00:00\",\"dateModified\":\"2019-03-07T16:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309\"},\"wordCount\":931,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/10\/13\/20171013110834-5bd8a7ecf108a1c5d3e16e4ef144a726.jpg\",\"articleSection\":[\"Actualit\u00e9s des experts\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309\",\"url\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309\",\"name\":\"Compte-rendu du Franchise Business Club organis\u00e9 le 26 septembre \u00e0 Tunis\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/compte-rendu-du-franchise-business-club-organise-le-26-septembre-a-tunis-4309#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/10\/13\/20171013110834-5bd8a7ecf108a1c5d3e16e4ef144a726.jpg\",\"datePublished\":\"2017-10-31T07:00:00+00:00\",\"dateModified\":\"2019-03-07T16:01:00+00:00\",\"description\":\"La r\u00e9union du Franchise Business Club - FBC - s'est tenue mardi 26 septembre aux Berges du Lac, \u00e0 Tunis. Organis\u00e9e par ac-franchise.com avec le soutien du CLDP, Commercial Law Development Program, d\u00e9pendant du minist\u00e8re du commerce am\u00e9ricain, cette journ\u00e9e \u00e9tait r\u00e9serv\u00e9e aux franchiseurs et masters franchis\u00e9s en exercice ou en projet. L'atelier a r\u00e9uni une vingtaine de franchises tunisiennes (actuelles ou futures) et \u00e9trang\u00e8res. 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