{"id":285051,"date":"2017-10-16T10:34:00","date_gmt":"2017-10-16T09:34:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-m-georges-morales-pdg-de-la-franchise-lechelle-europeenne-6713"},"modified":"2017-10-16T10:34:00","modified_gmt":"2019-03-07T16:01:01","slug":"interview-de-m-georges-morales-pdg-de-la-franchise-lechelle-europeenne-6713","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-m-georges-morales-pdg-de-la-franchise-lechelle-europeenne-6713","title":{"rendered":"Interview de M. Georges Morales, PDG de la franchise L\u2019Echelle Europ\u00e9enne"},"content":{"rendered":"
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<\/a> <\/p>\n
M. Georges Morales, PDG de la franchise L\u2019Echelle Europ\u00e9enne <\/div>\n<\/p><\/div>\n
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AC-Franchise : Quel bilan tirez-vous du 1er semestre 2017 ?<\/h3>\n
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Georges Morales <\/b>:\u00a0<\/span>Avec +10% de croissance du chiffre d\u2019affaires de l\u2019ensemble du r\u00e9seau sur ce 1er semestre 2017,\u00a0 nos indicateurs confirment la progression du chiffre d\u2019affaires du r\u00e9seau L\u2019Echelle Europ\u00e9enne<\/a><\/b> d\u00e9j\u00e0 observ\u00e9e en 2016.\u00a0 <\/div>\n
Cette orientation positive est port\u00e9e par le d\u00e9veloppement continuel de nos produits \u00e0 marque L\u2019Echelle Europ\u00e9enne<\/b> avec notamment le renforcement de notre gamme de solutions antichute FLEEX \u00e0 destination des hommes et des b\u00e2timents.\u00a0<\/p><\/div>\n
Dans le m\u00eame temps, les moyens humains affect\u00e9s \u00e0 notre unit\u00e9 de fabrication de fabrication sur mesures \u00e0 la marque LEEVEL ont \u00e9t\u00e9 augment\u00e9s pour accompagner cette croissance. Notre gamme de plate-forme s\u00e9curis\u00e9e GEEKO a continu\u00e9 \u00e0 s’imposer sur les chantiers des grands groupes et des PME du b\u00e2timent.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont vos objectifs de d\u00e9veloppement pour cette fin 2017 ? <\/h3>\n
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GM <\/b>: Pour ce qui est de notre march\u00e9 national, l\u2019ouverture en octobre prochain d\u2019un magasin tout pr\u00e8s de Strasbourg finalise pour nous le maillage du nord-est de la France.<\/p><\/div>\n
Concernant le d\u00e9veloppement international, nous travaillons sur 3 objectifs <\/b>:
–\u00a0 la poursuite des ouvertures en Am\u00e9rique du Nord via le Canada,
– le renforcement de notre pr\u00e9sence sur le march\u00e9 espagnole,
– l\u2019ouverture de la franchise aux march\u00e9s anglais et marocain.<\/p><\/div>\n
Depuis maintenant 3 ans notre strat\u00e9gie concentre ses efforts sur l\u2019Am\u00e9rique du Nord avec pour objectif \u00e0 court terme de finaliser le maillage de la zone francophone du Canada, autrement dit le Qu\u00e9bec.\u00a0<\/div>\n
La zone anglophone canadienne sera naturellement la prochaine aire de d\u00e9veloppement pour notre filiale Canadienne avec en ligne de mire Toronto et Ottawa.<\/p><\/div>\n
Pour l\u2019Europe, les indices persistants de reprise de l\u2019\u00e9conomie espagnole <\/b>nous persuade de r\u00e9investir plus fortement dans ce march\u00e9 avec la mise en place d\u2019un nouveau d\u00e9veloppeur. Madrid, Valence, Malaga, S\u00e9ville telles sont nos priorit\u00e9s en terme d\u2019implantations.<\/p><\/div>\n
Quant aux march\u00e9s anglais et marocain, notre t\u00eate de r\u00e9seau vient de recruter 2 nouveaux d\u00e9veloppeurs<\/b> pour attaquer ces 2 march\u00e9s d\u2019avenir pour notre enseigne.<\/div>\n
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ACF : Quelles actions pr\u00e9voyez-vous dans les prochains mois ? <\/h3>\n
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GM <\/b>: Pour les sp\u00e9cialistes de la hauteur, le deuxi\u00e8me semestre sera articul\u00e9 autour de plusieurs temps forts : des salons nationaux et internationaux, des lancement de produits innovants et des nouvelles publications nationales. <\/div>\n
Nous allons d\u00e9j\u00e0 poursuivre nos participations \u00e0 des salons professionnels tel que PREVENTICA<\/b> (du 7 au 9 novembre \u00e0 Strasbourg) ou SEPEM<\/b> (du 30 janvier au 1er f\u00e9vrier \u00e0 Rouen) dans l\u2019objectif de l\u00e9gitimer encore plus nos marques et nos magasins sur les secteurs de la construction et de l\u2019industrie.<\/p><\/div>\n
Le salon ExpoFranchise au Qu\u00e9bec qui se tient les 14 et 15 octobre<\/b> sera \u00e9galement une date importante pour notre d\u00e9veloppement nord-am\u00e9ricain.<\/p><\/div>\n
Notre marque de plates-formes GEEKO se renforcera encore avec la mise sur le march\u00e9 d\u2019une d\u00e9clinaison pliante de l\u2019un de nos best-seller, la plateforme GEEKOBAT.<\/div>\n
Quant \u00e0 notre activit\u00e9 escalier, celle-ci va connaitre une \u00e9tape importante avec le lancement de notre propre marque d\u2019escaliers destin\u00e9s \u00e0 l\u2019habitat.<\/p><\/div>\n
Enfin, l\u2019ann\u00e9e se terminera avec notre r\u00e9union nationale et les sorties nationales de nos publications annuelles<\/b> : notre catalogue g\u00e9n\u00e9ral de solutions de travail en hauteur et notre catalogue d\u2019escaliers pour l\u2019habitat. Bref toutes nos \u00e9quipes travaillent pour que nous continuons \u00e0 prendre de la hauteur pour 2018!<\/div>\n
<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avec +10% de croissance du chiffre d\u2019affaires de l\u2019ensemble du r\u00e9seau sur ce 1er semestre 2017, nos indicateurs confirment la progression du chiffre d\u2019affaires du r\u00e9seau L\u2019Echelle Europ\u00e9enne d\u00e9j\u00e0 observ\u00e9e en 2016.<\/p>\n","protected":false},"author":48,"featured_media":285052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-285051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview de M. 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