{"id":285129,"date":"2017-10-05T00:14:00","date_gmt":"2017-10-04T23:14:00","guid":{"rendered":"https:\/\/ac-franchise.be\/recrutement-de-franchises-quelle-est-la-bonne-strategie-a-adopter-5434"},"modified":"2017-10-05T00:14:00","modified_gmt":"2019-03-07T16:01:02","slug":"recrutement-de-franchises-quelle-est-la-bonne-strategie-a-adopter-5434","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/recrutement-de-franchises-quelle-est-la-bonne-strategie-a-adopter-5434","title":{"rendered":"Recrutement de franchis\u00e9s : Quelle est la bonne strat\u00e9gie \u00e0 adopter ?"},"content":{"rendered":"
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Le succ\u00e8s et la p\u00e9rennit\u00e9\u00a0d’un r\u00e9seau de franchise repose en grande partie sur la qualit\u00e9 de ses franchis\u00e9s. Leur r\u00e9ussite a un impact direct sur l\u2019image de l`enseigne aupr\u00e8s des clients mais aussi\u00a0des futurs franchis\u00e9s. A contrario, un \u00ab\u00a0mauvais\u00a0\u00bb recrutement peut co\u00fbter cher et avoir de lourdes cons\u00e9quences\u00a0pour le r\u00e9seau. Comment r\u00e9ussir son recrutement ? Quelle est la bonne strat\u00e9gie \u00e0\u00a0adopter par le franchiseur ?\u00a0Quels sont les traits de personnalit\u00e9 du candidat ?\u00a0Le profil id\u00e9al de franchis\u00e9 existe-t-il ?<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Penser au processus de recrutement dans son int\u00e9gralit\u00e9<\/h3>\n
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Dans la vie de la franchise le recrutement est une \u00e9tape cl\u00e9 qui doit \u00eatre bien pr\u00e9par\u00e9e. En franchise, les enjeux sont bien plus importants qu’un recrutement \u00ab\u00a0classique\u00a0\u00bb<\/b>. Un mauvais recrutement peut nuire \u00e0 l’ensemble du r\u00e9seau. Il convient donc de ne pas se presser et de\u00a0proc\u00e9der par \u00e9tape pour recruter un franchis\u00e9 qualitatif qui adh\u00e8re au concept\u00a0et aux valeurs de l’enseigne. <\/div>\n
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Il faut tout d\u2019abord penser strat\u00e9gie de recrutement dans son int\u00e9gralit\u00e9. Premi\u00e8re \u00e9tape : d\u00e9finir le profil le plus proche\u00a0de l\u2019id\u00e9al sans oublier que le mouton \u00e0 cinq pattes n\u2019existe pas ! Il faut \u00e9tablir des crit\u00e8res de s\u00e9lection objectifs et mesurables. Le franchiseur peut s’appuyer sur des outils de mesure factuels, des process reconnus et fiables afin de valider le recrutement du futur franchis\u00e9. Il\u00a0peut \u00e9galement \u00e9tablir un\u00a0audit interne de son enseigne pour s’assurer de la compatibilit\u00e9 du profil du candidat avec le r\u00e9seau, le m\u00e9tier, la formation et l’assistance…. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels sont les traits de personnalit\u00e9 du candidat ?<\/h3>\n
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Un franchis\u00e9 est avant tout un entrepreneur ind\u00e9pendant et un chef d’entreprise\u00a0<\/b>\u00e0 part enti\u00e8re<\/b>. Certaines comp\u00e9tences\u00a0sont donc essentielles. Le candidat \u00e0 la franchise doit \u00eatre pourvu de comp\u00e9tences en gestion et management pour pouvoir g\u00e9rer son entreprise et manager son \u00e9quipe. Il est \u00e9vident que les comp\u00e9tences et les qualit\u00e9s requises varient en fonction de l’activit\u00e9 de l’enseigne et du r\u00f4le du franchis\u00e9. Cependant pour toutes les enseignes, il se d\u00e9gage qu\u2019un franchis\u00e9 doit \u00eatre motiv\u00e9 et entreprenant. Il doit avoir un comportement et des valeurs compatibles avec le r\u00e9seau.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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S\u00e9lectionner les profils en ad\u00e9quation avec les besoins de votre r\u00e9seau<\/h3>\n
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Le franchiseur peut choisir de confier le recrutement de ses franchis\u00e9s \u00e0 un cabinet externe sp\u00e9cialis\u00e9\u00a0– proc\u00e9dure tr\u00e8s utilis\u00e9e pour le recrutement de salari\u00e9s – ou de proc\u00e9der au recrutement en interne. La premi\u00e8re option permet au franchiseur, particuli\u00e8rement lorsqu’il s’agit d’un jeune r\u00e9seau, de se faire accompagner par des experts capables de s\u00e9lectionner les candidats en ad\u00e9quation avec les besoins de l\u2019enseigne.<\/b> Pour assurer le recrutement en interne, il faut disposer des ressources et des outils n\u00e9cessaires. L’\u00e9quipe d\u00e9di\u00e9e au recrutement doit \u00e9tablir une\u00a0m\u00e9thodologie de recrutement claire reposant sur une approche pr\u00e9cise. Elle doit\u00a0disposer d’un guide d’entretien de recrutement\u00a0adapt\u00e9 aux besoins du poste de franchis\u00e9.<\/div>\n
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AC Franchise est un outil efficace pour recruter des franchis\u00e9s toute l’ann\u00e9e. Gr\u00e2ce \u00e0 une communication de recrutement percutante, vous ciblez les candidats qui vous int\u00e9ressent et recevez ainsi de nombreuses candidatures de qualit\u00e9.<\/i><\/div>\n

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Le succ\u00e8s et la p\u00e9rennit\u00e9 d’un r\u00e9seau de franchise repose en grande partie sur la qualit\u00e9 de ses franchis\u00e9s. La r\u00e9ussite de ces derniers a un impact direct sur l\u2019image de l`enseigne aupr\u00e8s des clients mais aussi des futurs franchis\u00e9s. A contrario, un \u00ab\u00a0mauvais\u00a0\u00bb recrutement peut co\u00fbter cher et avoir de lourdes cons\u00e9quences pour le r\u00e9seau. Comment r\u00e9ussir son recrutement ? Quelle est la bonne strat\u00e9gie \u00e0 adopter par le franchiseur ? Quels sont les traits de personnalit\u00e9 du candidat ? Le profil id\u00e9al de franchis\u00e9 existe-t-il ?<\/p>\n","protected":false},"author":54,"featured_media":285130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-285129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nRecrutement de franchis\u00e9s : Quelle est la bonne strat\u00e9gie \u00e0 adopter ?<\/title>\n<meta name=\"description\" content=\"Le succ\u00e8s et la p\u00e9rennit\u00e9 d'un r\u00e9seau de franchise repose en grande partie sur la qualit\u00e9 de ses franchis\u00e9s. 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