{"id":285188,"date":"2017-09-22T12:00:00","date_gmt":"2017-09-22T11:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/a-savoir-pour-exporter-en-franchise-les-belges-plus-proches-des-italiens-que-des-neerlandais-7693"},"modified":"2017-09-22T12:00:00","modified_gmt":"2019-03-07T16:01:03","slug":"a-savoir-pour-exporter-en-franchise-les-belges-plus-proches-des-italiens-que-des-neerlandais-7693","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/a-savoir-pour-exporter-en-franchise-les-belges-plus-proches-des-italiens-que-des-neerlandais-7693","title":{"rendered":"A savoir pour exporter en franchise : Les Belges plus proches des Italiens que des N\u00e9erlandais ?"},"content":{"rendered":"
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Un peu plus d’un an apr\u00e8s la fusion du groupe de supermarch\u00e9s n\u00e9erlandais Ahold (d’Albert Heijn) avec son concurrent belge Delhaize Group, Ahold Delhaize<\/b> a mis le CEO de Delhaize Belgique Denis Knoops de c\u00f4t\u00e9. \u00ab\u00a0L’\u00e9cart culturel perd le grand patron belge<\/i>\u00ab\u00a0, titrait le quotidien n\u00e9erlandais De Volkskrant.<\/div>\n
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Note d’AC Franchise : Par exception, nous reproduisons ici un article de LeVif.Be lui m\u00eame r\u00e9alis\u00e9 d’apr\u00e8s un article paru dans Knack. (lien plus bas)<\/i><\/div>\n
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\u00ab\u00a0Il y a de grandes diff\u00e9rences entre les N\u00e9erlandais et les Belges<\/i>\u00ab\u00a0, \u00e9crivait le journal. \u00ab\u00a0Les Belges sont plus proches des Italiens<\/i>\u00ab\u00a0, d\u00e9clare Arjan Groen. Sp\u00e9cialiste en fusions et en rachats pour Ernst & Young et impliqu\u00e9 dans plusieurs fusions belgo-n\u00e9erlandaises,\u00a0il affirme que les diff\u00e9rences culturelles sont syst\u00e9matiquement sous-estim\u00e9es.
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Les Belges sont-ils plus proches des italiens et des fran\u00e7ais que des N\u00e9erlandais? Sur quoi se base cette affirmation audacieuse? <\/h3>\n
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\u00ab\u00a0Sur mon exp\u00e9rience et mes observations<\/i>\u00ab\u00a0, explique Arjan Groen \u00e0 nos confr\u00e8res de Knack. \u00ab\u00a0J’ai v\u00e9cu et travaill\u00e9 plus de trois ans en Italie, r\u00e9guli\u00e8rement aussi avec des Belges et des N\u00e9erlandais. Et \u00e9videmment, il est injuste de g\u00e9n\u00e9raliser, mais les N\u00e9erlandais sont trop honn\u00eates pour \u00eatre aimables, et les Belges sont trop aimables pour \u00eatre honn\u00eates<\/b>. C’est \u00e9galement le cas des Italiens, et certainement compar\u00e9 aux N\u00e9erlandais qui sont beaucoup plus directs<\/i>.\u00a0\u00bb\u00a0<\/p>\n

Selon Groen, les Belges et les Italiens sont davantage attach\u00e9s \u00e0 la hi\u00e9rarchie. \u00ab\u00a0Si en Belgique, vous voulez faire bouger les choses, il faut surtout convaincre le patron. C’est \u00e9galement le cas en Italie. Les entreprises italiennes sont souvent g\u00e9r\u00e9es par un padrone qui d\u00e9cide de tout, de grands investissements \u00e0 l’achat de trombones. Les N\u00e9erlandais d\u00e9l\u00e8guent davantage<\/i>.\u00a0\u00bb\u00a0<\/div>\n

Ces constatations peuvent para\u00eetre anecdotiques, mais elles reviennent dans les \u00e9tudes. Bien que deux scientifiques sur quatre\u00a0consult\u00e9s par Knack trouvent l’id\u00e9e de \u00ab\u00a0cultures nationales\u00a0\u00bb\u00a0<\/b>d\u00e9pass\u00e9es, ils citent tous une \u00e9tude classique de Geert Hofstede. \u00c2g\u00e9 de 88 ans, ce psychologue n\u00e9erlandais, professeur \u00e9m\u00e9rite \u00e0 l’Universit\u00e9 de Maastricht, a d\u00e9velopp\u00e9 un mod\u00e8le dans lequel il positionne les pays sur base d’enqu\u00eates.\u00a0<\/div>\n
La Belgique est plus proche de la culture latine de l’Italie, de la France, de l’Espagne et du Portugal, alors que les Pays-Bas font partie de l'\u00a0\u00bbEurope germanique\u00a0\u00bb ressort-il du mod\u00e8le de Hofstede.\u00a0<\/p>\n

\u00ab\u00a0La diff\u00e9rence la plus frappante, c’est que les Belges et les Italiens sont plus masculins et comp\u00e9titifs que les N\u00e9erlandais<\/i>\u00ab\u00a0, explique le professeur en communication professionnelle Luuk Van Waes (Universit\u00e9 d’Anvers).\u00a0<\/div>\n

Les \u00e9tudes rapprochent surtout les Belges des Fran\u00e7ais, d\u00e9clare Smaranda Boros (Vlerick), professeur en management interculturel. \u00ab\u00a0Les Belges, les Fran\u00e7ais et par extension les Italiens accordent \u00e9norm\u00e9ment d’importance \u00e0 la loyaut\u00e9 et au travail d’\u00e9quipe. Ils \u00e9vitent le conflit et sont extr\u00eamement polis quand il s’agit de questions d\u00e9licates, alors qu’aux Pays-Bas, la transparence est justement une preuve de respect<\/i>.\u00a0\u00bb<\/p><\/div>\n
Marinel Gerritsen, professeur \u00e9m\u00e9rite en communication interculturelle \u00e0 l’Universit\u00e9 Radboud de Nim\u00e8gue est \u00e9galement de cet avis. \u00ab\u00a0Il est trompeur que les Flamands et les N\u00e9erlandais partagent la m\u00eame langue\u00a0\u00bb, dit-elle. \u00ab\u00a0Les Belges \u00e9prouvent une grande aversion du risque, avec les Grecs et les Japonais c’est le peuple qui \u00e9vite le plus l’incertitude<\/i>.\u00a0\u00bb<\/p><\/div>\n
Et la\u00a0distinction entre les Flamands et les Wallons?<\/b>\u00a0\u00ab\u00a0En r\u00e9alit\u00e9, les diff\u00e9rences internes souvent consid\u00e9r\u00e9es comme importantes par les Belges sont minimes<\/i>\u00ab\u00a0, d\u00e9clare Gerritsen. \u00ab\u00a0Sur le plan des valeurs, vous vous ressemblez beaucoup, et tr\u00e8s fort aux Fran\u00e7ais. Les diff\u00e9rences entre les Flamands et les Wallons sont n\u00e9gligeables si on les compare \u00e0 celles qui existent entre les N\u00e9erlandais et les Belges.<\/i>\u00ab\u00a0<\/p>\n
Jan Jagers Journaliste Knack\u00a0<\/b><\/div>\n
Source: Knack<\/a> (Presse flamande)<\/div>\n<\/p><\/div>\n
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Un peu plus d’un an apr\u00e8s la fusion du groupe de supermarch\u00e9s n\u00e9erlandais Ahold (d’Albert Heijn) avec son concurrent belge Delhaize Group, Ahold Delhaize a mis le CEO de Delhaize Belgique Denis Knoops de c\u00f4t\u00e9. \u00ab\u00a0L’\u00e9cart culturel perd le grand patron belge\u00a0\u00bb, titrait le quotidien n\u00e9erlandais De Volkskrant.<\/p>\n","protected":false},"author":48,"featured_media":285089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[131],"class_list":["post-285188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-autre","entry","has-media"],"acf":[],"yoast_head":"\nA savoir pour exporter en franchise : Les Belges plus proches des Italiens que des N\u00e9erlandais ?<\/title>\n<meta name=\"description\" content=\"Un peu plus d'un an apr\u00e8s la fusion du groupe de supermarch\u00e9s n\u00e9erlandais Ahold (d'Albert Heijn) avec son concurrent belge Delhaize Group, Ahold Delhaize a mis le CEO de Delhaize Belgique Denis Knoops de c\u00f4t\u00e9. 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