{"id":285221,"date":"2017-09-15T14:31:00","date_gmt":"2017-09-15T13:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-modele-de-developpement-strategique-de-courtepaille-3472"},"modified":"2017-09-15T14:31:00","modified_gmt":"2019-03-07T16:01:04","slug":"la-franchise-modele-de-developpement-strategique-de-courtepaille-3472","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-modele-de-developpement-strategique-de-courtepaille-3472","title":{"rendered":"La franchise : mod\u00e8le de d\u00e9veloppement strat\u00e9gique de Courtepaille"},"content":{"rendered":"
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Courtepaille continue de miser sur la franchise en tant que choix strat\u00e9gique de d\u00e9veloppement de son r\u00e9seau.<\/b> L\u2019enseigne, qui a ouvert 14 nouveaux restaurants en 2017 dont 13 en franchise, compte atteindre 150 franchis\u00e9s au sein de son r\u00e9seau \u00e0 l\u2019horizon 2021.

Pour ce faire, Courtepaille adapte son concept, \u00e9tudie la possibilit\u00e9 d\u2019investir de nouveaux emplacement et fait preuve de flexibilit\u00e9 sur plusieurs plans. Objectif\u00a0: permettre \u00e0 chaque porteur de projet de trouver la formule adapt\u00e9e \u00e0 son march\u00e9.\u00a0<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des d\u00e9clinaisons pens\u00e9es pour tous les emplacements <\/h3>\n
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Notori\u00e9t\u00e9, adaptabilit\u00e9 du concept afin d\u2019\u00e9largir les zones d\u2019implantation, accompagnement actif tant \u00e0 l\u2019ouverture que tout au long de la dur\u00e9e du contrat\u2026 la franchise Courtepaille<\/a> dispose de tous les atouts permettant \u00e0 son r\u00e9seau de se d\u00e9velopper \u00e0 un rythme tr\u00e8s satisfaisant. <\/p>\n

R\u00e9seau qui s\u2019est d\u2019ailleurs enrichi de 5 nouvelles unit\u00e9s sur des aires d\u2019autoroute et 3 en pied d\u2019h\u00f4tel sous le format Classique ainsi que d\u2019un nouveau restaurant dans un h\u00f4tel et de 2 sur des aires d\u2019autoroute sous le format Comptoir.

Des zones d\u2019implantation auxquelles l\u2019enseigne a su s\u2019adapter \u00a0en affinant son offre (carte interm\u00e9diaire ou courte, offre de petit-d\u00e9jeuner ou de snacking\/salon de th\u00e9\u2026) et en concevant des d\u00e9clinaisons<\/b> pens\u00e9es pour des espaces plus r\u00e9duits.<\/span> <\/p>\n

David Grobelny, charg\u00e9 de l\u2019expansion franchise chez Courtepaille<\/b>, confirme que l\u2019enseigne, dont le d\u00e9veloppement s\u2019est historiquement appuy\u00e9 sur le mod\u00e8le succursaliste, a su s\u2019adapter au mod\u00e8le de la franchise devenant ainsi un partenaire de choix pour l\u2019h\u00f4tellerie et les r\u00e9seaux conc\u00e9d\u00e9s.

Courtepaille compte bien poursuivre sur cette voie\u00a0en mettant en place de nouveaux formats permettant \u00e0 chaque porteur de projet de trouver une formule adapt\u00e9e \u00e0 son march\u00e9, en renfor\u00e7ant la vente \u00e0 emporter et en \u00e9tudiant la faisabilit\u00e9 d\u2019implantations en centre-ville.<\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Courtepaille continue de miser sur la franchise en tant que choix strat\u00e9gique de d\u00e9veloppement de son r\u00e9seau. L\u2019enseigne, qui a ouvert 14 nouveaux restaurants en 2017 dont 13 en franchise, compte atteindre 150 franchis\u00e9s au sein de son r\u00e9seau \u00e0 l\u2019horizon 2021.<\/p>\n","protected":false},"author":7779,"featured_media":285220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise : mod\u00e8le de d\u00e9veloppement strat\u00e9gique de Courtepaille<\/title>\n<meta name=\"description\" content=\"Courtepaille continue de miser sur la franchise en tant que choix strat\u00e9gique de d\u00e9veloppement de son r\u00e9seau. 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