{"id":285230,"date":"2017-09-15T10:30:00","date_gmt":"2017-09-15T09:30:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quel-profil-pour-devenir-franchise-6062"},"modified":"2017-09-15T10:30:00","modified_gmt":"2019-03-07T16:01:04","slug":"quel-profil-pour-devenir-franchise-6062","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quel-profil-pour-devenir-franchise-6062","title":{"rendered":"Quel profil pour devenir franchis\u00e9 ?"},"content":{"rendered":"
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Devenir franchis\u00e9 semble \u00eatre la meilleure alternative pour beaucoup d’entrepreneurs<\/b> qui r\u00eavent d’un d\u00e9veloppement rapide et s\u00fbr. La franchise a d\u00e9montr\u00e9 jour apr\u00e8s jour que c’est une formule commerciale efficace. Toutefois, avant de se d\u00e9cider \u00e0 franchir le pas, il est essentiel de savoir si l’on est fait pour ce type de collaboration.<\/p>\n

Il ne suffit pas qu’un candidat soit s\u00e9duit par une franchise pour pouvoir y adh\u00e9rer. Il doit correspondre au profil recherch\u00e9 par l’enseigne. Ce profil varie en fonction de l’activit\u00e9, du concept et de la client\u00e8le cibl\u00e9e.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un profil aux multiples facettes<\/h3>\n
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La\u00a0franchise reste avant tout un syst\u00e8me de collaboration \u00e9conomique qui requiert des qualit\u00e9s et des comp\u00e9tences particuli\u00e8res. L’exp\u00e9rience du business est pr\u00e9f\u00e9rable que ce soit comme salari\u00e9 ou entrepeuneur, la quarantaine est la tranche d’\u00e2ge classique pour se lancer dans l’aventure si on \u00e9tait salari\u00e9. La trentaine est aussi appr\u00e9ci\u00e9e par beaucoup de franchiseurs\u00a0qui misent sur le dynamisme et l’\u00e9nergie de cette cat\u00e9gorie, surtout si ces trentenaires ont une exp\u00e9rience manag\u00e9riale. On aurait cependant tort de penser que les plus de 50 ans sont exclus sauf dans certains m\u00e9tiers tr\u00e8s physiques comme le lavage d’autos \u00e0 la main.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les premi\u00e8res qualit\u00e9s \u00e0 avoir, demeurent des qualit\u00e9s humaines. Il faut, dans bien des concepts, mais pas tous, avoir un sens du contact et de la communication, aller vers les clients pour comprendre leurs attentes et identifier leurs besoins.\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le franchis\u00e9 aura presque toujours \u00e0 g\u00e9rer une \u00e9quipe compos\u00e9e de diff\u00e9rents profils. En bon manager, il aura la d\u00e9licate t\u00e2che de les motiver, coacher et faire ressortir le meilleur de chacun d’entre eux afin de les f\u00e9d\u00e9rer autour d’un objectif commun : le succ\u00e8s commercial, et donc financier, de sa franchise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un adh\u00e9rent doit aussi \u00eatre un plus ou moins bon gestionnaire. Dans certains concepts, il doit aussi \u00eatre commercial (prospection et vente…) et dans d’autres plut\u00f4t commer\u00e7ant (accueil client, \u00e9coute, sens du service…). Les clients doivent \u00eatre consid\u00e9r\u00e9s non seulement comme une finalit\u00e9 mais aussi comme une tr\u00e8s riche source d’id\u00e9es n\u00e9cessaires \u00e0 l’am\u00e9lioration du concept. Le franchis\u00e9 doit avoir \u00ab l’esprit r\u00e9seau \u00bb, une qualit\u00e9 indispensable pour \u00e9voluer dans un r\u00e9seau de franchise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Renseignez-vous sur les aptitudes n\u00e9cessaires dans chacun des r\u00e9seaux qui vous int\u00e9ressent. Vous constaterez des diff\u00e9rences r\u00e9elles dans les exigences n\u00e9cessaires.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Devenir franchis\u00e9, c’est aussi investir..<\/h3>\n
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Un autre crit\u00e8re, essentiel pour pouvoir int\u00e9grer un r\u00e9seau de franchise, est de disposer des moyens financiers n\u00e9cessaires. Un porteur de projet qui se r\u00e9sout \u00e0 devenir franchis\u00e9 doit savoir qu’un apport initial est indispensable. Le montant de l’investissement d\u00e9pendra de chaque enseigne.\u00a0Le pas-de-porte, l’am\u00e9nagement du point de vente, les campagnes publicitaires requi\u00e8rent des apports financiers cons\u00e9quents, qui doivent \u00eatre bien \u00e9valu\u00e9s avant de se porter candidat.\u00a0Un entrepreneur avis\u00e9 est celui qui donne une importance capitale \u00e0 l’\u00e9valuation de ses capacit\u00e9s financi\u00e8res.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Avoir le bon profil ne suffit pas pour faire d’un entrepreneur un franchis\u00e9 id\u00e9a<\/b>l !\u00a0Le march\u00e9 \u00e9volue continuellement et l’entreprise doit adapter son concept et ses produits \u00e0 cette \u00e9volution. Le franchis\u00e9 doit \u00e0 son tour progresser et \u00eatre en mesure d’apporter une vraie valeur ajout\u00e9e \u00e0 l’enseigne.<\/p>\n

Lisez aussi<\/i> ces articles :
Le financement de votre franchise<\/i><\/a>
Le recrutement des franchis\u00e9s, les cl\u00e9s de la r\u00e9ussite<\/i><\/a> !<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Devenir franchis\u00e9 semble \u00eatre la meilleure alternative pour beaucoup d’entrepreneurs qui r\u00eavent d’un d\u00e9veloppement rapide et s\u00fbr. La franchise a d\u00e9montr\u00e9 jour apr\u00e8s jour que c’est une formule commerciale efficace. Toutefois, avant de se d\u00e9cider \u00e0 franchir le pas, il est essentiel de savoir si l’on est fait pour ce type de collaboration.<\/p>\n","protected":false},"author":1,"featured_media":285231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[133],"class_list":["post-285230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nQuel profil pour devenir franchis\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Devenir franchis\u00e9 semble \u00eatre la meilleure alternative pour beaucoup d'entrepreneurs qui r\u00eavent d'un d\u00e9veloppement rapide et s\u00fbr. 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