{"id":285260,"date":"2017-09-10T08:05:00","date_gmt":"2017-09-10T07:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-ou-commission-affiliation-quelle-formule-choisir-6846"},"modified":"2017-09-10T08:05:00","modified_gmt":"2019-03-07T16:01:05","slug":"franchise-ou-commission-affiliation-quelle-formule-choisir-6846","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-ou-commission-affiliation-quelle-formule-choisir-6846","title":{"rendered":"Franchise ou Commission affiliation : Quelle formule choisir ?"},"content":{"rendered":"
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La franchise conna\u00eet un gros succ\u00e8s et attire beaucoup d’entrepreneurs<\/b> et de porteurs de projets. Pourtant, ce n’est pas la seule formule pour d\u00e9velopper une activit\u00e9. La commission affiliation est tr\u00e8s proche de la franchise et s’est fortement d\u00e9velopp\u00e9e au fil des ann\u00e9es.\u00a0Quelle formule choisir ? Il n’est pas toujours facile de faire la diff\u00e9rence. Voici ce qu’il faut savoir pour faire son choix en connaissance de cause : \u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise <\/h3>\n
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C’est la formule la plus r\u00e9pandue sur le march\u00e9. Elle touche tous les secteurs dont la restauration, les services \u00e0 la personne, l’automobile ou la communication. Ce qui fait la diff\u00e9rence de la franchise par rapport \u00e0 toutes les autres formules, c’est la primaut\u00e9 du \u00ab savoir-faire \u00bb<\/b>. \u00c9labor\u00e9 et d\u00e9velopp\u00e9 par le franchiseur, ce \u00ab know-how \u00bb, \u00e0 la fois original et substantiel, est la cl\u00e9 de sa r\u00e9ussite.\u00a0<\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En ouvrant d’autres points de vente, le\u00a0franchiseur transmet le secret de son succ\u00e8s<\/b>\u00a0\u00e0 d’autres entrepreneurs qui sont les franchis\u00e9s. Ces derniers profiteront d’un accompagnement et d’une assistance personnalis\u00e9s tout en b\u00e9n\u00e9ficiant de la r\u00e9putation d’une enseigne connue sur le march\u00e9 ainsi que d’autres avantages \u00e9conomiques.\u00a0<\/p><\/div>\n
En contrepartie, le franchis\u00e9 doit verser, le plus souvent, un droit d’entr\u00e9e et des redevances, des royalties g\u00e9n\u00e9ralement proportionnelles \u00e0 son chiffre d’affaires. Il est tenu d’appliquer les normes et les r\u00e8gles stipul\u00e9es dans le contrat de franchise et impos\u00e9es par le franchiseur.\u00a0<\/p><\/div>\n
En conclusion\u00a0la franchise reste une formule tr\u00e8s avantageuse sur tous les plans aussi bien pour le franchiseur que pour le franchis\u00e9.\u00a0<\/p>\n

Consultez aussi cet article<\/i> :\u00a0<\/b>Avantages et inconv\u00e9nients de la franchise<\/a><\/i><\/b>
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La commission affiliation <\/h3>\n
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Elle se rapproche beaucoup de la franchise.<\/b>\u00a0Elle donne \u00e0 un mandataire le droit d’utiliser la marque et les signes de ralliement de l’enseigne tout en b\u00e9n\u00e9ficiant d’un savoir-faire et d’une assistance continus.\u00a0 <\/div>\n
Le mandataire s’engage \u00e0 respecter les m\u00e9thodes commerciales et l’image de marque du mandant.\u00a0<\/div>\n
Cette formule est de plus en plus utilis\u00e9e dans le secteur du pr\u00eat-\u00e0-porter. Car m\u00eame si le mandataire est le propri\u00e9taire de son magasin,\u00a0il n’a plus \u00e0 s’acquitter financi\u00e8rement du stock<\/b>\u00a0qui reste la propri\u00e9t\u00e9 de l’enseigne. Une formule moderne de d\u00e9p\u00f4t vent en quelque sorte.\u00a0<\/p><\/div>\n
Le mandataire n’a pas \u00e0 financer son stock, ce qui va limiter son investissement et les risques d’une mani\u00e8re g\u00e9n\u00e9rale. Par contre, la man\u0153uvre du commer\u00e7ant est limit\u00e9e dans la mesure o\u00f9 il n’est plus ma\u00eetre de son offre. Il est\u00a0r\u00e9mun\u00e9r\u00e9 \u00e0 la commission sur les ventes r\u00e9alis\u00e9es.<\/b>\u00a0<\/p><\/div>\n
Ce syst\u00e8me s’est fortement d\u00e9velopp\u00e9 pendant ces derni\u00e8res ann\u00e9es et surtout dans le pr\u00eat \u00e0 porter et les rev\u00eatements de sols. Les collections tournent de deux \u00e0 quatre fois par saison dans les meilleurs cas. On le trouve aussi dans d’autres domaines. Il\u00a0existe des commissions affiliations avec ou sans franchise, c’est-\u00e0-dire avec ou sans transfert de savoir-faire et assistance<\/b>.\u00a0<\/p><\/div>\n
La franchise tout comme la commission affiliation a des avantages et des inconv\u00e9nients. Il faut v\u00e9rifier d\u00e8s le d\u00e9part les clauses du contrat. La meilleure de ces deux formules est celle qui est la mieux adapt\u00e9e aux attentes du futur entrepreneur.<\/p>\n

Sur le m\u00eame sujet, vous pouvez aussi lire<\/i> :\u00a0Avantages et inconv\u00e9nients du contrat de commission affiliation<\/a><\/i><\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La r\u00e9daction vous recommande de consulter les articles suivants : <\/h3>\n
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–\u00a0Les questions pour choisir une franchise<\/a>
–\u00a0Franchise, licence de marque, commission-affiliation et concession… Faites le tri !<\/a>
<\/span>–\u00a0Choisir la franchise ou une autre formule de commerce organis\u00e9 ?<\/a>
–\u00a0Futur franchis\u00e9 : 3 questions \u00e0 vous poser avant de sauter le pas<\/a>
–\u00a0Choisir sa franchise ? Les questions \u00e0 se poser.<\/a>\u00a0\u00a0
–\u00a0Quelques pistes pour bien choisir sa franchise<\/a>
–\u00a0Rencontrez les franchis\u00e9s avant de choisir une franchise<\/a>\u00a0\u00a0 <\/span> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise conna\u00eet un gros succ\u00e8s et attire beaucoup d’entrepreneurs et de porteurs de projets. Pourtant, ce n’est pas la seule formule pour d\u00e9velopper une activit\u00e9. La commission affiliation est tr\u00e8s proche de la franchise et s’est fortement d\u00e9velopp\u00e9e au fil des ann\u00e9es.<\/p>\n","protected":false},"author":48,"featured_media":285257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132,135],"class_list":["post-285260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nFranchise ou Commission affiliation : Quelle formule choisir ?<\/title>\n<meta name=\"description\" content=\"La franchise conna\u00eet un gros succ\u00e8s et attire beaucoup d'entrepreneurs et de porteurs de projets. 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