{"id":285271,"date":"2017-09-07T14:42:00","date_gmt":"2017-09-07T13:42:00","guid":{"rendered":"https:\/\/ac-franchise.be\/focus-sur-le-concept-magasin-mobalpa-4833"},"modified":"2017-09-07T14:42:00","modified_gmt":"2019-03-07T16:01:05","slug":"focus-sur-le-concept-magasin-mobalpa-4833","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/focus-sur-le-concept-magasin-mobalpa-4833","title":{"rendered":"Focus sur le concept magasin Mobalpa"},"content":{"rendered":"<div id=\"846072\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"846072\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143041-c66141039b5cb2526e509cc47b5f4b15.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143041-c66141039b5cb2526e509cc47b5f4b15.jpg\" title=\"Int\u00e9rieur magasin Mobalpa \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"846072\" data-url=\"\/crezeo_widgets\/846072\/update_parameter\"            data-name=\"text\"><b>Fid\u00e8le \u00e0 sa signature \u00ab des espaces pour mieux vivre \u00bb, la franchise Mobalpa con\u00e7oit ses magasins comme de v\u00e9ritables lieux de vie <\/b>o\u00f9 les mat\u00e9riaux nobles c\u00f4toient le c\u00f4t\u00e9 lumineux offrant ainsi aux clients un parcours fluide et tr\u00e8s agr\u00e9able. <br \/><span><br \/>Du concept int\u00e9rieur qui affirme l\u2019identit\u00e9 de l\u2019enseigne et met en valeur ses implantations plus marquantes au concept int\u00e9rieur qui permet aux visiteurs du magasin de s\u2019informer, faire leur choix, passer commande\u2026, Mobalpa a bien pens\u00e9 tous les \u00e9l\u00e9ments.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"846074\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"846074\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143311-35f628cde6a2dc2765a520c4bb41622f.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143311-35f628cde6a2dc2765a520c4bb41622f.jpg\" title=\"Espace choix \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"846074\" data-url=\"\/crezeo_widgets\/846074\/update_parameter\"             data-name=\"title\">Un concept tr\u00e8s bien \u00e9tudi\u00e9 qui porte ses fruits <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"846074\" data-url=\"\/crezeo_widgets\/846074\/update_parameter\"              data-name=\"text\"><b>Ext\u00e9rieur <\/b> <br \/>Le concept ext\u00e9rieur des magasins de la <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-mobalpa\">franchise Mobalpa<\/a> est con\u00e7u pour mettre en valeur l\u2019identit\u00e9 de l\u2019enseigne\u00a0: fa\u00e7ade habill\u00e9e d\u2019un bardage aspect bois afin de rappeler le m\u00e9tier de l\u2019enseigne et son enracinement dans les traditions fran\u00e7aises, bandeau \u00e9voquant les trois m\u00e9tiers de la marque (CUISINES, BAINS &amp; RANGEMENTS \u00bb et vitrines qui exposent les implantations les plus repr\u00e9sentatives du savoir-faire de Mobalpa. <\/p>\n<p><b>Int\u00e9rieur <\/b> <br \/>C\u00f4t\u00e9 int\u00e9rieur, <b>le concept Mobalpa repose sur six \u00e9l\u00e9ments essentiels<\/b> : <\/p>\n<ul>\n<li> <b>L\u2019espace choix<\/b>, qui occupe 30m\u00b2 environ, est d\u00e9di\u00e9 \u00e0 la pr\u00e9sentation du panel de choix pour les diff\u00e9rents composants du projet (fa\u00e7ades, plan de travail, poign\u00e9es\u2026). Il est con\u00e7u de telle mani\u00e8re que le client se sente \u00e0 son aise tant au niveau de la hauteur sous-plafond que de la luminosit\u00e9. <\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li>\u00a0<b>Les bureaux vendeurs<\/b> dont le mobilier est pens\u00e9 pour favoriser les \u00e9changes entre concepteurs et clients. Le nombre de ces espaces varie selon la superficie du magasin. <\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li>\u00a0<b>Les expositions<\/b> qui proposent un large choix de mat\u00e9riaux, coloris, conception, \u00e9quipements, prix, d\u2019ergonomie&#8230; afin que chaque client puisse trouver ce qui lui convient<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"846076\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"846076\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143558-b2ecc3105cf27b607abb878a451b7b2f.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143558-b2ecc3105cf27b607abb878a451b7b2f.jpg\" title=\"Bureaux Vendeurs \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"846076\" data-url=\"\/crezeo_widgets\/846076\/update_parameter\"            data-name=\"text\">\n<ul>\n<li>\u00a0<b>L\u2019appartement\u00a0<\/b>dont la superficie va de 50 \u00e0 80m\u00b2 avec une hauteur sous-plafond de 2,50 m permet aux clients de visualiser et de se projeter dans un espace de vie tr\u00e8s r\u00e9aliste<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li>\u00a0<b>Le focus produit<\/b>, un am\u00e9nagement mural compos\u00e9 de 2 meubles bas et 2 meubles hauts d\u00e9taillant les avantages produits, les garanties, les sp\u00e9cificit\u00e9s du meuble Alto, les solutions IPractis, la fabrication fran\u00e7aise&#8230; Il s\u2019agit d\u2019un outil d\u2019aide \u00e0 la vente tr\u00e8s efficace<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li> <b>Les informations sur le lieu de vente (ILV)<\/b>\u00a0dispos\u00e9es tout au long du parcours du consommateur (notamment derri\u00e8re chaque bureau vendeur) destin\u00e9es, comme leur nom l\u2019indique \u00e0 informer les clients et \u00e0 valoriser le discours vendeur<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"846078\" class=\"widget one_picture row-fluid\" data-name=\"one_picture\">\n<div class=\"span10 offset1\">\n<div class=\"thumbnail widget-media-thumbnail\" data-name=\"media1\" data-pk=\"846078\">                          <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143735-2fffde2228b0ddd22deb30e0f300eb42.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/09\/07\/20170907143735-2fffde2228b0ddd22deb30e0f300eb42.jpg\" title=\"Appartement Mobalpa \"\/>     <\/a>                           <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fid\u00e8le \u00e0 sa signature \u00ab des espaces pour mieux vivre \u00bb, la franchise Mobalpa con\u00e7oit ses magasins comme de v\u00e9ritables lieux de vie o\u00f9 les mat\u00e9riaux nobles c\u00f4toient le c\u00f4t\u00e9 lumineux offrant ainsi aux clients un parcours fluide et tr\u00e8s agr\u00e9able.<\/p>\n","protected":false},"author":7779,"featured_media":285267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- 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