{"id":285274,"date":"2017-09-07T08:28:00","date_gmt":"2017-09-07T07:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/devenir-franchise-avantages-et-inconvenients-9233"},"modified":"2017-09-07T08:28:00","modified_gmt":"2019-03-07T16:01:05","slug":"devenir-franchise-avantages-et-inconvenients-9233","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/devenir-franchise-avantages-et-inconvenients-9233","title":{"rendered":"Devenir franchis\u00e9: avantages et inconv\u00e9nients"},"content":{"rendered":"
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Pour CER FRANCE, premier r\u00e9seau associatif de conseil et d’expertise comptable<\/b>, B\u00e9n\u00e9dicte El Namer-Le Masson et Cristophe Delestre s’adressent aux chefs d’entreprises qui d\u00e9sireraient se lancer dans un projet de franchise. Ils nous parlent des avantages mais \u00e9galement des obligations du franchis\u00e9 vis-\u00e0-vis de son franchiseur.<\/b><\/p>\n

Ci-dessous la retranscription de cette\u00a0vid\u00e9o :\u00a0Devenir franchis\u00e9 : Avantages et inconv\u00e9nients<\/a><\/i>\u00a0– R\u00e9alis\u00e9e\u00a0par\u00a0Cer\u00a0 France.
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La franchise fait gagner de la notori\u00e9t\u00e9 et donc du temps pour atteindre la rentabilit\u00e9<\/h3>\n
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La franchise peut \u00eatre un moyen int\u00e9ressant pour diversifier ou d\u00e9velopper son activit\u00e9 ou pour cr\u00e9er son entreprise.\u00a0Le principal argument en faveur de la franchise c’est de faire gagner du temps mais il va de soit que cet avantage n’est pas sans une contrepartie. Nous allons identifier les avantages et les domaines de vigilance de la franchise.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Qu’est ce qu’une franchise ?\u00a0La franchise est un accord par lequel une entreprise, le franchiseur, accorde \u00e0 une autre entreprise, le franchis\u00e9, le droit d’exploiter une marque\u00a0<\/b>dans le but de commercialiser des produits ou des services d\u00e9termin\u00e9s. Ce droit d’exploitation est accord\u00e9 en \u00e9change d’une compensation.<\/span><\/p>\n

Le premier avantage de la franchise est de profiter d’une notori\u00e9t\u00e9 imm\u00e9diate<\/b>. Vous souhaitez s\u00e9curiser le lancement de votre activit\u00e9, autrement dit vous aimeriez trouver rapidement des clients en nombre suffisant pour acheter vos produits ou vos services, c’est votre premi\u00e8re pr\u00e9occupation de chef d’entreprise, de ce point de vue la franchise dispose d’un argument de poids pour vous s\u00e9duire.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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En effet, en signant un contrat de franchise, vous entrez dans un r\u00e9seau existant qui par son ampleur, par la promotion faite autour de l’enseigne vous donne une notori\u00e9t\u00e9 imm\u00e9diate.\u00a0Gr\u00e2ce \u00e0 l’enseigne de la franchise d\u00e9j\u00e0 connue des consommateurs, vous n’aurez pas besoin de vous faire un nom ce qui peut vous prendre plusieurs ann\u00e9es. Plus le r\u00e9seau est important, plus son action commerciale et publicitaire est visible<\/b> et plus il vous am\u00e8ne un potentiel important de clients.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vous pouvez donc acc\u00e9der pour un budget r\u00e9duit \u00e0 des campagnes promotionnelles et \u00e0 des m\u00e9dias inaccessibles pour la plupart des entreprises, si le franchiseur vous assure d’\u00eatre le seul repr\u00e9sentant de l’enseigne sur le territoire qui vous est confi\u00e9. L’apport du franchiseur ne se limite pas \u00e0 mettre un tigre dans le moteur de votre action commerciale, il peut \u00e9galement vous faire \u00e9conomiser un temps pr\u00e9cieux dans la gestion de votre entreprise.<\/strong><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise vous apporte un m\u00e9tier cl\u00e9 en main<\/h3>\n
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Le troisi\u00e8me avantage de la franchise est de b\u00e9n\u00e9ficier d’un m\u00e9tier cl\u00e9 en main<\/b>. Par d\u00e9finition un franchiseur est un chef d’entreprise qui a r\u00e9ussi, au fil de sa carri\u00e8re il a rencontr\u00e9 et surmont\u00e9 des difficult\u00e9s, a appris \u00e0 conna\u00eetre les clients et leurs attentes, tester son argumentaire commercial, mis au point une organisation efficace.\u00a0Toutes ces recettes vous les apprenez lors de la formation initiale dispens\u00e9e par l’enseigne, vos salari\u00e9s seront form\u00e9s eux aussi aux produits, aux techniques de vente et de gestion de la franchise.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cette phase d’apprentissage de votre nouveau m\u00e9tier, vous donne les cl\u00e9s pour anticiper et solutionner plus rapidement les\u00a0emb\u00fbches\u00a0qui ne manqueront pas de jalonner votre parcours<\/b>.\u00a0Cette assistance\u00a0se mat\u00e9rialise \u00e9galement dans la gestion courante du magasin, la gamme de produits est organis\u00e9e et g\u00e9r\u00e9e par le franchiseur. Par cons\u00e9quent, votre r\u00f4le de franchis\u00e9 est de vous consacrer pleinement \u00e0 la passation des commandes et au respect du cahier des charges de la franchise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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En contrepartie la franchise a un co\u00fbt et des exigences<\/h3>\n
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La contrepartie de ces avantages et c’est l\u00e0 o\u00f9 vous devez \u00eatre particuli\u00e8rement vigilant, c’est d’\u00eatre au fait de vos engagements \u00e0 tenir. Que l’on ne s’y trompe pas, un r\u00e9seau de franchise ne ressemble pas au pays de \u00ab OUI OUI \u00bb<\/b> et les services du franchiseur ne sont pas sans contrepartie.\u00a0Ne perdez pas de vue que le franchiseur a en vue un objectif de profit, il doit garder le contr\u00f4le de son concept et de maintenir l’homog\u00e9n\u00e9it\u00e9 de son r\u00e9seau.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La premi\u00e8re contrepartie est d’ordre financier. Le franchis\u00e9 acquitte un <\/b>droit d’entr\u00e9e<\/b> et verse annuellement une redevance<\/span>. Une autre contrepartie r\u00e9side dans le principe de libert\u00e9 surveill\u00e9e, certes le franchis\u00e9 est \u00e0 la t\u00eate d’une entreprise ind\u00e9pendante mais dans une certaine limite. Il doit respecter les normes d’exploitation et la charte graphique de l’enseigne, respecter les obligations de r\u00e9f\u00e9rencement des produits et former son personnel aux normes \u00e9dict\u00e9es.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le franchiseur peut se r\u00e9server un droit de regard sur la comptabilit\u00e9 du franchis\u00e9 sans oublier la facult\u00e9 de rompre le contrat de franchise en cas de manquement \u00e0 l’un des engagements pr\u00e9vus au contrat. Enfin, et pour conclure cette chronique sur la franchise, il est important de garder \u00e0 l’esprit que le seul fait d’int\u00e9grer un r\u00e9seau de franchise\u00a0ne garantira pas \u00e0 lui seul la r\u00e9ussite de votre projet d’entreprise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Aucun franchiseur s\u00e9rieux ne vous fera de telles promesses. Vous devrez faire preuve de talent de vendeur, de manager, de gestionnaire comme n’importe quel chef d’entreprise. C’est vous qui g\u00e9rez et assumez la responsabilit\u00e9 du magasin en cas d’\u00e9chec et non pas le franchiseur ! <\/b><\/p>\n

Nous vous conseillons de lire cet article sur le m\u00eame sujet :\u00a0Les crit\u00e8res de s\u00e9lection pour bien choisir sa franchise<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

CER FRANCE, premier r\u00e9seau associatif de conseil et d’expertise comptable, nous parle des avantages mais \u00e9galement des obligations du franchis\u00e9 vis-\u00e0-vis de son 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