{"id":285316,"date":"2017-09-02T08:55:00","date_gmt":"2017-09-02T07:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/atrium-brussels-drague-les-commercants-berlinois-3321"},"modified":"2017-09-02T08:55:00","modified_gmt":"2019-03-07T16:01:06","slug":"atrium-brussels-drague-les-commercants-berlinois-3321","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/atrium-brussels-drague-les-commercants-berlinois-3321","title":{"rendered":"Atrium Brussels drague les commer\u00e7ants Berlinois"},"content":{"rendered":"
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Atrium.Brussels, Brussels Invest & Export, le MAD et une s\u00e9rie d\u2019autres institutions bruxelloises pr\u00e9parent ensemble les Brussels Days, qui se d\u00e9rouleront du 8 au 11 octobre \u00e0 Berlin<\/b>.
\u00c9v\u00e9nement organis\u00e9 chaque ann\u00e9e \u00e0 l\u2019\u00e9tranger, les Brussels Days 2017 ont plusieurs objectifs<\/b>, dont ceux s\u00e9duire les commer\u00e7ants allemands tent\u00e9s par l\u2019aventure internationale pour les convaincre de s\u2019installer \u00e0 Bruxelles, ou encore de vendre \u00e0 Berlin les talents et le savoir-faire bruxellois.
Atrium.Brussels y voit l\u2019occasion de s\u2019inspirer et d\u2019attirer les enseignes d\u2019une des villes europ\u00e9ennes les plus audacieuses au niveau commercial.<\/p>\n

Note d’AC Franchise : Les possibilit\u00e9s d’implantation \u00e0 Bruxelles et en Belgique sont l’un des sujets trait\u00e9s lors du Congr\u00e8s Franco-Belge de la Franchise<\/a> au salon Cr\u00e9er \u00e0 Lille le 12 septembre.
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Quelle est la mission d’Atrium ?<\/h3>\n
La mission d\u2019Atrium, l`Agence R\u00e9gionale du Commerce, est d\u2019accompagner les candidats commer\u00e7ants bruxellois dans l\u2019ouverture de leur commerce<\/b>. En moyenne 75 nouvelles enseignes sont inaugur\u00e9es chaque ann\u00e9e avec l\u2019aide d\u2019Atrium. Parall\u00e8lement, Atrium entend \u00e9galement garantir un mix \u00e9quilibr\u00e9 entre commerces \u00ab made in Brussels \u00bb et enseignes \u00e9trang\u00e8res incontournables<\/b>, c\u2019est pourquoi l\u2019Agence doit se faire conna\u00eetre aupr\u00e8s des commer\u00e7ants \u00e9trangers qui envisagent de se lancer \u00e0 l\u2019international et placer Bruxelles sur la carte.<\/p>\n

Organis\u00e9s tous les ans par Brussels Invest & Export, Brussels International et Visit.Brussels, les Brussels Days 2017 constituent une formidable opportunit\u00e9 pour Atrium puisqu\u2019ils se d\u00e9rouleront \u00e0 Berlin, une des villes les plus r\u00e9put\u00e9es en Europe pour la diversit\u00e9 et l\u2019audace de son offre commerciale.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Bruxelles, un laboratoire commercial<\/h3>\n
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En termes commerciaux, le meilleur argument de vente de Bruxelles <\/b>r\u00e9side dans son cosmopolitisme et sa position strat\u00e9gique qui en font un v\u00e9ritable lieu de test pour les marques. <\/p>\n

\u00ab Les enseignes germaniques peuvent venir y sentir le march\u00e9 latin sans prendre trop de risques tandis que les marques latines commencent g\u00e9n\u00e9ralement leur expansion vers le nord par Bruxelles. Commercialement, notre r\u00e9gion a donc une carte \u00e0 jouer, celle du laboratoire de la mixit\u00e9 europ\u00e9enne<\/i> \u00bb, explique Julien Bacq, Directeur Retail & Development d\u2019Atrium.<\/b> \u00ab Nous entendons sortir des sentiers battus de la prospection classique pour pouvoir attirer \u00e0 Bruxelles des nouveaut\u00e9s \u00e0 haute valeur qui se diff\u00e9rencient de ce qu\u2019on retrouve dans toutes les grandes villes europ\u00e9ennes.<\/i> \u00bb<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Quelles marques veulent les Bruxellois ?<\/h3>\n
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Une d\u00e9l\u00e9gation d\u2019Atrium partira en \u00e9claireur d\u00e8s septembre pour rencontrer les responsables d\u2019enseignes manquant encore \u00e0 Bruxelles. Comme de coutume, l\u2019Agence sollicite les Bruxellois pour conna\u00eetre leurs attentes et recommandations quant aux marques allemandes qu\u2019ils souhaiteraient voir s\u2019installer dans la capitale.<\/p>\n

\u00ab\u00a0Source Franchise.be : <\/i><\/b>Atrium.Brussels drague les commer\u00e7ants Berlinois<\/i><\/b><\/a>\u00ab\u00a0<\/i><\/b><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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