{"id":285328,"date":"2017-08-31T07:22:00","date_gmt":"2017-08-31T06:22:00","guid":{"rendered":"https:\/\/ac-franchise.be\/choisir-la-franchise-ou-une-autre-forme-de-commerce-organise-7500"},"modified":"2017-08-31T07:22:00","modified_gmt":"2019-03-07T16:01:06","slug":"choisir-la-franchise-ou-une-autre-forme-de-commerce-organise-7500","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choisir-la-franchise-ou-une-autre-forme-de-commerce-organise-7500","title":{"rendered":"Choisir la franchise ou une autre forme de commerce organis\u00e9 ?"},"content":{"rendered":"
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Les possibilit\u00e9s pour choisir entre diverses formules de commerce sont vari\u00e9es, et chacune pr\u00e9sente des caract\u00e9ristiques pr\u00e9cises. <\/div>\n
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Voici quelques \u00e9l\u00e9ments pour voir plus clair entre franchise, licence de marque, concession, coop\u00e9rative, commission-affiliation, corner…<\/div>\n

La r\u00e9daction vous recommande \u00e9galement de consulter les articles suivants : <\/i>
D\u00e9finition de la franchise<\/i><\/a> et autres r\u00e9seaux.<\/i>
Avantages et inconv\u00e9nients de la franchise<\/i><\/a>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La licence de marque<\/h3>\n
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Il existe des formules l\u00e9g\u00e8res ou souples comme la licence de marque<\/b>. Elle est pr\u00e9sente dans tous les secteurs d’activit\u00e9, en th\u00e9orie son principe est de permettre \u00e0 un commer\u00e7ant d’exploiter une marque moyennant le paiement de royalties ou d’une somme forfaitaire. Ce sont souvent des initiatives prises par de nouveaux r\u00e9seaux. La t\u00eate de r\u00e9seau n’apporte th\u00e9oriquement et contractuellement que la marque mais \u00e0 quoi cela sert-il si ce n’est pas pour un vrai concept et si chacun fait ce qu’il veut au risque de d\u00e9naturer la marque ? Dans la pratique, les contrats de licence pure sont rares. Il est par contre fr\u00e9quent qu’un r\u00e9seau sous licence offre bien plus et exige bien plus en retour et ce dans l’int\u00e9r\u00eat de tous.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La coop\u00e9rative<\/h3>\n
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La coop\u00e9rative est un groupement de commer\u00e7ants ind\u00e9pendants<\/b>, actionnaires d’une organisation dont ils sont associ\u00e9s \u00e9galitaires. Le fonctionnement ressemble \u00e0 celui de la franchise et concerne souvent des poids lourds du commerce, en particulier dans la distribution. Le mode de gestion est participatif et les services apport\u00e9s sont souvent orient\u00e9s vers les achats group\u00e9s et les moyens publicitaires. Aujourd’hui s’ajoutent \u00e9galement la formation, les syst\u00e8mes de gestion et d’information.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La concession<\/h3>\n
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Un autre syst\u00e8me d’organisation, particuli\u00e8rement d\u00e9velopp\u00e9 dans le secteur automobile par exemple, s’appuie sur trois \u00e9l\u00e9ments : une marque, des produits et un secteur territorial.<\/b> Il s’agit de la concession<\/b>. Ici, en principe, il n’y a transmission d’aucun savoir-faire. Mais aujourd’hui la formule a \u00e9volu\u00e9 et le contenu des contrats de concession s’approche du contrat de franchise avec, en particulier, l’apport de plans d’am\u00e9nagement des locaux, une approche client standardis\u00e9e, etc.\u00a0<\/div>\n
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La commission-affiliation<\/h3>\n
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Quant \u00e0 la commission-affiliation, elle est conclue avec ou sans franchise<\/b>, c’est-\u00e0-dire avec ou sans transfert de savoir-faire. Ici la particularit\u00e9 est que le stock est propri\u00e9t\u00e9 de la t\u00eate de r\u00e9seau, l’affili\u00e9 ne l’ach\u00e8te pas pour le revendre, il est commissionn\u00e9 au moment de la vente au public. On retrouve ce type de fonctionnement par exemple dans le pr\u00eat-\u00e0-porter. Le commer\u00e7ant est donc d\u00e9charg\u00e9 de toute la gestion du stock, de son financement et des invendus ce qui repr\u00e9sente un avantage certain, mais il se prive du choix des produits et de la personnalisation de son point de vente en fonction de ses go\u00fbts.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le corner franchise<\/h3>\n
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Reste le corner franchise qui est un contrat permettant d’implanter un concept dans un espace d\u00e9di\u00e9<\/b> dans un point a de vente plus grand. Le franchiseur apporte son savoir-faire, vends les produits et l’assistance comme pour une franchise normale. On trouve cette formule lorsque le concept ne n\u00e9cessite pas l’ouverture de points de vente sp\u00e9cifique.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur le m\u00eame sujet lisez aussi cette s\u00e9lection d’articles :<\/h3>\n
–\u00a0Les questions pour choisir une franchise<\/a>
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Franchise, licence de marque, commission-affiliation et concession… Faites le tri !<\/a>
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Franchise ou Commission affiliation : Quelle formule choisir ?<\/a>\u00a0
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Futur franchis\u00e9 : 3 questions \u00e0 vous poser avant de sauter le pas<\/a>
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Choisir sa franchise ? Les questions \u00e0 se poser.<\/a>\u00a0\u00a0
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Quelques pistes pour bien choisir sa franchise<\/a>
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Rencontrez les franchis\u00e9s avant de choisir une franchise<\/a>\u00a0\u00a0 <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

le corner franchise qui est un contrat permettant d’implanter un concept dans un espace d\u00e9di\u00e9 dans un point a de vente plus grand. Le franchiseur apporte son savoir-faire, vends les produits et l’assistance comme pour une franchise normale. On trouve cette formule lorsque le concept ne n\u00e9cessite pas l’ouverture de points de vente sp\u00e9cifique.<\/p>\n","protected":false},"author":48,"featured_media":284611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-285328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nChoisir la franchise ou une autre forme de commerce organis\u00e9 ?<\/title>\n<meta name=\"description\" content=\"le corner franchise qui est un contrat permettant d'implanter un concept dans un espace d\u00e9di\u00e9 dans un point a de vente plus grand. 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