{"id":285388,"date":"2017-08-20T07:09:00","date_gmt":"2017-08-20T06:09:00","guid":{"rendered":"https:\/\/ac-franchise.be\/exporter-votre-franchise-au-benelux-avec-ac-franchise-8803"},"modified":"2019-09-06T07:51:10","modified_gmt":"2019-09-06T06:51:10","slug":"exporter-votre-franchise-au-benelux-avec-ac-franchise-8803","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/exporter-votre-franchise-au-benelux-avec-ac-franchise-8803","title":{"rendered":"Exporter votre franchise au Benelux avec AC Franchise"},"content":{"rendered":"
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<\/a> <\/p>\n
Inscrivez-vous GRATUITEMENT en 2 toutes petites minutes au 2\u00e8me congr\u00e8s franco-belge de la franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le Benelux, c’est 3 pays mais 5 march\u00e9s plus ou moins distincts suivant les crit\u00e8res utilis\u00e9s<\/b>. Nier les diff\u00e9rences, c’est pr\u00e9parer ses \u00e9checs mais les sur\u00e9valuer c’est se donner des excuses pour ne pas y aller et gagner de l’argent.<\/p>\n

1) Luxembourg<\/b> : trois langues\u00a0: l\u00ebtzebuergesch, fran\u00e7ais, allemand et population riche qui b\u00e9n\u00e9ficie d\u2019une fiscalit\u00e9 avantageuse. Bon potentiel pour les franchises de magasin et de services pour des franchiseurs tr\u00e8s professionnels. Trop petit pour mettre en place une structure, des op\u00e9rateurs locaux actifs dans le retail se chargent, en g\u00e9n\u00e9ral, de couvrir le territoire avec plusieurs points de ventes. Il n\u2019y a pas de l\u00e9gislation sp\u00e9cifique en mati\u00e8re de commerce associ\u00e9 mais il est de bon ton de remettre son DIP national lors de la signature d\u2019un contrat. Certaines enseignes ont essay\u00e9s de confier des pdv \u00e0 des franchis\u00e9s limitrophes Fran\u00e7ais ou Belge il faut faire attention \u00e0 s\u2019entourer de collaborateurs locaux pratiquant la langue locale le \u00a0Commercialisation difficile par les m\u00e9dias luxembourgeois car\u00a0rien n’existe en franchise\u00a0aussi faut-il utiliser les m\u00e9dias franchise fran\u00e7ais et\u00a0belges, voire\u00a0allemands dont <\/span> ac-franchise.be\/fr<\/a> et ac-franchise.be\/be<\/a>.<\/p>\n

<\/span> 2)\u00a0Belgique R\u00e9gion Wallone<\/b> : niveau de vie correct mais inf\u00e9rieur au reste de la Belgique. Bon accueil des enseignes fran\u00e7aises de franchise<\/b> si un traitement export est offert et sans consid\u00e9rer \u00e0 tort\u00a0que ce serait\u00a0la Ni\u00e8me r\u00e9gion\u00a0fran\u00e7aise. Bon point de d\u00e9part pour l’export si volont\u00e9 de bien faire. La langue aide mais ne remplace pas une attitude de service, logistique et marketing export. Une bonne premi\u00e8re \u00e9tape export ainsi que Bruxelles.<\/p>\n

3)\u00a0Belgique R\u00e9gion de Bruxelles \u00e0 la fois capitale nationale<\/b> et deux fois r\u00e9gionales\u00a0(R\u00e9gion Bruxelloise et la Flandre). Majorit\u00e9 de francophones mais forte minorit\u00e9 flamande ais\u00e9e et une ranche importante d\u2019expat ais\u00e9s. Nombreux termes et publicit\u00e9s en anglais rempla\u00e7ant le fran\u00e7ais et le flamand. Bon accueil \u00e0 la franchise<\/b> men\u00e9e par des\u00a0professionnels. Si on envisage un d\u00e9veloppement\u00a0national choisir Bruxelles comme base du master et du si\u00e8ge (plus grande neutralit\u00e9 linguistique).<\/p>\n

4)\u00a0Belgique R\u00e9gion Flamande<\/b>. Etat d’esprit tr\u00e8s ind\u00e9pendant n\u00e9 de la r\u00e9sistance aux multiples occupations espagnoles, germaniques, hollandaises, anglaises, fran\u00e7aises… Parfois difficiles \u00e0 franchiser mais riches. <\/span> Belgique R\u00e9gion Germanophone<\/b> +\/- 80.000 habitants tr\u00e8s attach\u00e9s \u00e0 leurs vari\u00e9t\u00e9s de patois germano-luxembourgeois ne traiter qu\u2019avec des gens du cru\u00a0! <\/span>
5)\u00a0Pays Bas<\/b>.\u00a0 Sens du commerce mais aussi commer\u00e7ants plus form\u00e9s et qualifi\u00e9s qu’ailleurs. Moins dociles face \u00e0 un mauvais franchiseur. Le franchis\u00e9 n\u00e9erlandais est un entrepreneur habitu\u00e9 aux groupements o\u00f9 il est \u00e0 \u00e9galit\u00e9 et il consid\u00e8re la relation avec le franchiseur de la m\u00eame fa\u00e7on.
Soyez attentif au fait que si les Flamands apprennent le n\u00e9erlandais \u00e0 l’\u00e9cole, ils pratiquent couramment un dialecte de celui-ci (qui varie de province en province). L’entente avec leurs voisins du Nord n’est pas toujours excellente. Ils sont catholiques alors que les Hollandais sont protestants. Une diff\u00e9rence culturelle \u00e9norme dans les faits lorsqu’elle s’ajoute \u00e0 l’histoire (guerre de religions), etc<\/span>.. Une langue mais deux pays \u00e0 ne pas traiter de la m\u00eame fa\u00e7on en franchise. Attention au choix de la bonne personne ou structure si vous unifiez l‘animation\u00a0de votre r\u00e9seau de franchise flamand et de votre r\u00e9seau de franchise hollandais.<\/b><\/p>\n

En pratique, il faut \u00e9viter de vendre des <\/b><\/span>masters franchises<\/b><\/a> sur des zones trop petites<\/b> mais il faut absolument tenir compte des sp\u00e9cificit\u00e9s locales et donc incorporer un pilote<\/a> et un comit\u00e9 consultatif dans chaque r\u00e9gion ou pour le moins d’un c\u00f4t\u00e9 Belgique Luxembourg et de l’autre les Pays Bas que vous optiez pour une master, plusieurs masters, une joint venture<\/b><\/a> ou une filiale<\/b>. Nous avons constat\u00e9 de nombreux \u00e9checs en master franchise. Il existe des solutions sur-mesure. Ne pas sur\u00e9valuer les diff\u00e9rences cependant mais les appr\u00e9cier au juste niveau donc faire une \u00e9valuation avec un sp\u00e9cialiste local en coaching. <\/p>\n

Les franchiseurs fran\u00e7ais habitu\u00e9s \u00e0 la centralisation fran\u00e7aise<\/b>\u00a0travaillent parfois mal ces pays morcel\u00e9s mais bien s’y prendre n’est pas co\u00fbteux et c’est rentable.<\/p>\n

\u00a0Vous pouvez y rechercher un master mais il est souvent facile de traiter\u00a0ces r\u00e9gions en direct en mettant en place un pilote\u00a0local ou un comit\u00e9 de concertation permettant une expression efficace des franchis\u00e9s belges.<\/span><\/p>\n

Jean Samper et Gilbert Lardinois <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vous pouvez utilement regarder la vid\u00e9o sur la franchise en Belgique<\/a>.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Inscrivez-vous GRATUITEMENT en 2 toutes petites minutes au 2\u00e8me congr\u00e8s franco-belge de la franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le Benelux, c’est 3 pays mais 5 march\u00e9s plus ou moins distincts suivant les crit\u00e8res utilis\u00e9s. Nier les diff\u00e9rences, c’est pr\u00e9parer sa perte mais les sur\u00e9valuer c’est se donner des excuses pour ne pas gagner de l’argent. 1) Luxembourg : bilingue f…<\/p>\n","protected":false},"author":1,"featured_media":285389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-285388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nExporter votre franchise au Benelux avec AC Franchise<\/title>\n<meta name=\"description\" content=\"Le Benelux, c'est 3 pays mais 5 march\u00e9s plus ou moins distincts suivant les crit\u00e8res utilis\u00e9s. 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