{"id":285432,"date":"2017-08-09T10:21:00","date_gmt":"2017-08-09T09:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ouvrir-un-magasin-de-vetements-pour-enfant-quelles-franchises-choisir-6136"},"modified":"2017-08-09T10:21:00","modified_gmt":"2019-03-07T16:01:07","slug":"ouvrir-un-magasin-de-vetements-pour-enfant-quelles-franchises-choisir-6136","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ouvrir-un-magasin-de-vetements-pour-enfant-quelles-franchises-choisir-6136","title":{"rendered":"Ouvrir un magasin de v\u00eatements pour enfant, quelles franchises choisir ?"},"content":{"rendered":"
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Si le secteur de l’habillement de l’enfant<\/b> a connu des jours moroses depuis la crise avec une baisse de 10 % en 9 ans, il semble \u00eatre sur la bonne voie pour se redresser cette ann\u00e9e.<\/b> Focus sur le march\u00e9 de l’habillement et les enseignes du secteur \u00e0 suivre.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 du pr\u00eat-\u00e0-porter enfant en France<\/h3>\n
\u00c9voluant sur un secteur concurrentiel, les acteurs du march\u00e9 des v\u00eatements pour enfant doivent r\u00e9pondre aux nouvelles pratiques des consommateurs<\/b>.<\/span>Le march\u00e9 du pr\u00eat-\u00e0-porter enfant se compose en deux segments: les b\u00e9b\u00e9s de 0 \u00e0 2 ans et les enfants de 2 \u00e0 14 ans.

Le budget annuel moyen allou\u00e9 \u00e0 l’habillement pour enfant est de 315 \u20ac en 2014.<\/b> La reprise \u00e9conomique d\u00e8s 2017 contribuera \u00e0 l’am\u00e9lioration du pouvoir d’achat et le march\u00e9 devrait afficher une l\u00e9g\u00e8re progression cette ann\u00e9e.<\/span>
Le march\u00e9 du b\u00e9b\u00e9 s’en sort beaucoup mieux et s’est stabilis\u00e9 \u00e0 1.4 milliards d’euros en 2015<\/b>. Ceci s’explique par les besoins r\u00e9guliers des nouveau-n\u00e9s et la croissance d\u00e9mographique mais aussi par le budget cadeau naissance.<\/span>

Le march\u00e9 de l’habillement enfant se caract\u00e9rise par une concurrence vari\u00e9e. Les distributeurs de mode enfant doivent suivre les nouvelles tendances des consommateurs .<\/b><\/span> <\/b>
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Les franchises de v\u00eatement pour enfants \u00e0 suivre<\/h3>\n
Sergent Major<\/a><\/b> a pour mots d’ordre: imagination, complicit\u00e9, cr\u00e9ativit\u00e9 et qualit\u00e9 des produits. Le r\u00e9seau qui se d\u00e9veloppe en commission-affiliation offre plein d’avantages \u00e0 ses adh\u00e9rents tels que: une formation merchandising, marketing cibl\u00e9 et op\u00e9rations de fid\u00e9lisation, accompagnement durant toute la dur\u00e9e du projet… <\/p>\n

Les personnes d\u00e9sireuses de rejoindre ce r\u00e9seau doivent disposer d’un apport personnel minimum de 60 000 \u20ac.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Orchestra<\/a><\/b> propose aux candidats int\u00e9ress\u00e9s par son enseigne trois formats pour se lancer: la boutique de p\u00e9riph\u00e9rie d’environ 500 m\u00b2 (textile + chaussure + maternit\u00e9), le mixte de 1500 m\u00b2 environ (mode enfant + pu\u00e9riculture) et le m\u00e9ga store de 3 000 m\u00b2 (textile + pu\u00e9riculture). <\/p>\n

Le r\u00e9seau orchestra est accessible pour un apport personnel de<\/b> 70 000 \u20ac.<\/b> Orchestra offre plus de 3 500 mod\u00e8les de v\u00eatements, chaussures et accessoires pour enfant par saison, dont 100 nouveaux mod\u00e8les hebdomadaires.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La Compagnie des Petits<\/a><\/b> est une enseigne positionn\u00e9e sur le moyen de gamme et offrant des cr\u00e9ations ludiques, fantaisistes et color\u00e9es, exige un apport personnel minimum de 20 000 \u20ac. <\/b><\/p>\n

Le r\u00e9seau qui a vu le jour en 1991 compte environ 150 boutiques dans le monde. Parmi les avantages de faire partie de ce r\u00e9seau: le taux de commission-affiliation variant entre 40 et 41 % index\u00e9 sur le CA HT et le stock de v\u00eatement repris \u00e0 100 %.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Evoluant sur un secteur concurrentiel, les acteurs du march\u00e9 des v\u00eatements pour enfant doivent r\u00e9pondre aux nouvelles pratiques des consommateurs.Le march\u00e9 du pr\u00eat-\u00e0-porter enfant se compose en deux segments: les b\u00e9b\u00e9s de 0 \u00e0 2 ans et les enfants de 2 \u00e0 14 ans.<\/p>\n","protected":false},"author":7776,"featured_media":285428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135,137],"class_list":["post-285432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nOuvrir 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