{"id":285506,"date":"2017-07-24T07:41:00","date_gmt":"2017-07-24T06:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697"},"modified":"2017-07-24T07:41:00","modified_gmt":"2019-03-07T16:01:08","slug":"la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697","title":{"rendered":"La strat\u00e9gie promotionnelle au c\u0153ur de l\u2019accompagnement de la franchise Mobalpa"},"content":{"rendered":"
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Outre le soutien qu\u2019elle leur apporte au lacement de leur activit\u00e9, la franchise Mobalpa accompagne ses adh\u00e9rents tout au long de la dur\u00e9e du contrat \u00e0 travers divers leviers dont une strat\u00e9gie promotionnelle bien aboutie que l\u2019enseigne associe \u00e0 des actions e communication pour une meilleure efficacit\u00e9.

C\u2019est dans ce cadre que Mobalpa a mis en place une promotion portant sur les appareils \u00e9lectrom\u00e9nagers des marques Brandt et De Dietrich.\u00a0<\/b><\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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<\/a> <\/div>\n
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Une op\u00e9ration d’envergure accompagn\u00e9e d’une action de communication bien cibl\u00e9e <\/h3>\n
La franchise Mobalpa<\/a> met souvent en place des partenariats avec des marques connues et reconnues dans leur secteur d\u2019activit\u00e9 afin de proposer \u00e0 ses clients ce qui se fait en mieux en termes d\u2019\u00e9lectrom\u00e9nager dans le cadre d\u2019op\u00e9rations promotionnelles bien cibl\u00e9es. <\/p>\n

La derni\u00e8re op\u00e9ration en date a eu lieu du 1er au 24 juin\u00a0: tout achat d\u2019une cuisine, selon un bar\u00e8me pr\u00e9d\u00e9fini (et affich\u00e9 en toute transparence dans les magasins), dans l\u2019un des 248 magasins de l\u2019enseigne donne droit \u00e0 des appareils \u00e9lectrom\u00e9nagers des marques Brandt et De Dietrich gratuits\u00a0! De quoi permettre aux clients de l\u2019enseigne de b\u00e9n\u00e9ficier d\u2019une cuisine \u00e9quip\u00e9e et pr\u00eate \u00e0 l\u2019emploi \u00e0 un prix pr\u00e9f\u00e9rentiel.<\/p>\n

Mobalpa a accompagn\u00e9 cette op\u00e9ration promotionnelle d\u2019un kit complet d\u2019animation mis \u00e0 la disposition de son r\u00e9seau<\/b> et comprenant de la PLV int\u00e9rieure et ext\u00e9rieure, des outils d\u2019affichage, un spot radio, des d\u00e9pliants ainsi qu\u2019un dispositif web important. L\u2019enseigne a veill\u00e9 \u00e0 diffuser l\u2019information aupr\u00e8s du plus grand nombre de consommateurs en distribuant plus de 1,8 millions de d\u00e9pliants et en mettant en place plus de 6 000 affiches dans les zones de chalandise des magasins. <\/p>\n

\u00a0Rappelons que Mobalpa a \u00e9galement lanc\u00e9 une campagne de sponsoring TV de l\u2019\u00e9mission Koh Lanta sur TF1, du 10 mars au 16 juin.\u00a0<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Outre le soutien qu\u2019elle leur apporte au lacement de leur activit\u00e9, la franchise Mobalpa accompagne ses adh\u00e9rents tout au long de la dur\u00e9e du contrat \u00e0 travers divers leviers dont une strat\u00e9gie promotionnelle bien aboutie que l\u2019enseigne associe \u00e0 des actions e communication pour une meilleure efficacit\u00e9. <\/p>\n

C\u2019est dans ce cadre que Mobalpa a mis en place une promotion portant sur les appareils \u00e9lectrom\u00e9nagers des marques Brandt et De Dietrich.<\/p>\n","protected":false},"author":7779,"featured_media":285504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa strat\u00e9gie promotionnelle au c\u0153ur de l\u2019accompagnement de la franchise Mobalpa<\/title>\n<meta name=\"description\" content=\"Outre le soutien qu\u2019elle leur apporte au lacement de leur activit\u00e9, la franchise Mobalpa accompagne ses adh\u00e9rents tout au long de la dur\u00e9e du contrat \u00e0 travers divers leviers dont une strat\u00e9gie promotionnelle bien aboutie que l\u2019enseigne associe \u00e0 des actions e communication pour une meilleure efficacit\u00e9. 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C\u2019est dans ce cadre que Mobalpa a mis en place une promotion portant sur les appareils \u00e9lectrom\u00e9nagers des marques Brandt et De Dietrich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-24T06:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/07\/24\/20170724073626-7d74b67e495685a17f4d84ba87dd66ea.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hajer Kacem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hajer Kacem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/792273426e93b0b6de4af21db8006f81\"},\"headline\":\"La strat\u00e9gie promotionnelle au c\u0153ur de l\u2019accompagnement de la franchise Mobalpa\",\"datePublished\":\"2017-07-24T06:41:00+00:00\",\"dateModified\":\"2019-03-07T16:01:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697\"},\"wordCount\":336,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/07\/24\/20170724073626-7d74b67e495685a17f4d84ba87dd66ea.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697\",\"name\":\"La strat\u00e9gie promotionnelle au c\u0153ur de l\u2019accompagnement de la franchise Mobalpa\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-strategie-promotionnelle-au-coeur-de-laccompagnement-de-la-franchise-mobalpa-9697#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/07\/24\/20170724073626-7d74b67e495685a17f4d84ba87dd66ea.jpg\",\"datePublished\":\"2017-07-24T06:41:00+00:00\",\"dateModified\":\"2019-03-07T16:01:08+00:00\",\"description\":\"Outre le soutien qu\u2019elle leur apporte au lacement de leur activit\u00e9, la franchise Mobalpa accompagne ses adh\u00e9rents tout au long de la dur\u00e9e du contrat \u00e0 travers divers leviers dont une strat\u00e9gie promotionnelle bien aboutie que l\u2019enseigne associe \u00e0 des actions e communication pour une meilleure efficacit\u00e9. 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