{"id":285519,"date":"2017-07-20T09:11:00","date_gmt":"2017-07-20T08:11:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-bernard-levy-directeur-du-developpement-de-la-franchise-marche-aux-affaires-6083"},"modified":"2017-07-20T09:11:00","modified_gmt":"2019-03-07T16:01:08","slug":"interview-de-bernard-levy-directeur-du-developpement-de-la-franchise-marche-aux-affaires-6083","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-bernard-levy-directeur-du-developpement-de-la-franchise-marche-aux-affaires-6083","title":{"rendered":"Interview de Bernard L\u00e9vy, directeur du d\u00e9veloppement de la franchise March\u00e9 aux Affaires"},"content":{"rendered":"
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Forte d\u2019un concept pertinent et diff\u00e9renciant par rapport \u00e0 la concurrence, la franchise March\u00e9 aux Affaires se d\u00e9veloppe \u00e0 un rythme \u00e9lev\u00e9 sur le march\u00e9 porteur des bazars discount. L\u2019enseigne poursuit son maillage territorial en s\u2019associant \u00e0 des porteurs de projet qui partagent ses valeurs. <\/p>\n

Les explications de Bernard L\u00e9vy, directeur du d\u00e9veloppement le March\u00e9 aux Affaires.<\/p>\n

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ACF : Pouvez-vous nous pr\u00e9senter la franchise March\u00e9 aux Affaires ? <\/h3>\n
Bernard L\u00e9vy\u00a0<\/b>: \u00ab\u00a0Le March\u00e9 aux Affaires est un r\u00e9seau de bazars discount. C\u2019est une entreprise familiale qui appartient \u00e0 la famille Jaglhit, 3 fr\u00e8res qui exploitent 14 magasins en propre et qui ach\u00e8tent les marchandises pour l\u2019ensemble du r\u00e9seau.<\/b> <\/i>Ce sont des magasins d\u2019\u00e9quipement de la maison \u00e0 petit prix puisque l\u2019article moyen se vend 3\u20ac et que le panier moyen est de 17, 28\u20ac \u00a0donc \u00e0 la port\u00e9e de toutes les bourses.<\/i> <\/p>\n

\u00a0Le March\u00e9 aux Affaires s\u2019appuie sur trois fondamentaux\u00a0: <\/p>\n

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  • \u00a0Diversit\u00e9 des marchandises<\/b>\u00a0: pr\u00e8s de 10\u00a0000 r\u00e9f\u00e9rences dans des environnements aussi diff\u00e9rents que la cuisine, la salle \u00e0 manger, mais aussi le garage et le jardin. Notre cible est la m\u00e9nag\u00e8re, mais on trouve aussi des articles pour les enfants et les messieurs avec du bricolage et de la peinture. Nous nous adressons \u00e0 tout le monde, y compris les animaux. <\/i><\/li>\n<\/ul>\n


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    • \u00a0Abondance<\/b>\u00a0: il y a certaines r\u00e9f\u00e9rences sur lesquelles nous avons beaucoup de volume et l\u2019abondance fait vendre <\/i><\/li>\n<\/ul>\n


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      • \u00a0La dramatisation par le prix<\/b>\u00a0: des prix tr\u00e8s agressifs, \u00e0 3\u20ac on peut s\u2019acheter une paire de rideaux.\u00a0 <\/i><\/li>\n<\/ul>\n


        Nous r\u00e9alisons 20% d\u00a0e notre chiffre d\u2019affaires sur de l\u2019arrivage et 80% sur des produits permanents.\u00a0\u00bb<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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        ACF : Quels sont les points forts de la franchise March\u00e9 aux Affaires ?<\/h3>\n
        Bernard L\u00e9vy\u00a0<\/b>: \u00ab\u00a0Nous avons \u00e0 ce jour 180 magasins dont 14 en propre. Notre r\u00e9seau compte une quinzaine de multi-franchis\u00e9s dont le plus important exploite 9 magasins et se pr\u00e9pare \u00e0 ouvrir le 10e<\/b><\/i><\/span> C\u2019est une entreprise familiale dans laquelle la relation humaine est tr\u00e8s importante. Nous sommes tr\u00e8s proches de nos franchis\u00e9s et nos franchis\u00e9s sont tr\u00e8s proches entre eux. <\/p>\n

        Nous avons 3 actionnaires qui sont fr\u00e8res, qui ach\u00e8tent de la marchandise pour leurs propres magasins et donc \u00e0 aucun moment ils ne vont r\u00e9f\u00e9rencer un produit dans lequel ils ne croient pas. <\/p>\n

        \u00a0Nous savons bien s\u00e9lectionner nos produits que nous vendons entre 15 et 40% moins chers que dans les r\u00e9seaux classiques.<\/b> <\/i>Au-del\u00e0 de l\u2019ambiance et de la convivialit\u00e9, le March\u00e9 aux Affaires est une enseigne qui a une notori\u00e9t\u00e9 montante. Nous avons re\u00e7u le prix de l\u2019enseigne de bazars discount ayant le meilleur service par le magazine Capital <\/b>suite \u00e0 une enqu\u00eate qui a \u00e9t\u00e9 men\u00e9e aupr\u00e8s de 20\u00a0000 consommateurs.\u00a0\u00bb<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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        ACF : Quel profil de franchis\u00e9s recherchez-vous ?<\/h3>\n
        Bernard L\u00e9vy\u00a0<\/b>: \u00ab\u00a0Nous recherchons des commer\u00e7ants au sens large, qui aiment les gens, savent les accueillir et cherchent \u00e0 leur vendre ce dont ils ont besoin dans la quantit\u00e9 la plu importante. Nous recherchons des gens raisonnables, avec une capacit\u00e9 \u00e0 g\u00e9rer un centre de profit, voire plusieurs, des gens qui ont envie d\u2019appartenir \u00e0 un r\u00e9seau et d\u2019en \u00eatre fiers. <\/p>\n

        \u00a0L\u2019ann\u00e9e derni\u00e8re, nous avons ouvert 24 magasins. Notre objectif pour cette ann\u00e9e se situe entre 15 et 25 magasins<\/b>. L\u2019apport personnel est de 80\u00a0000\u20ac, un magasin standard de 1000 m\u00b2 co\u00fbte entre 260 et 280\u00a0000 euros HT. Nous avons la particularit\u00e9 d\u2019avoir n\u00e9goci\u00e9 des conditions tr\u00e8s favorables avec les banques qui acceptent de financer les stocks<\/b>. <\/i>Nous accompagnons nos franchis\u00e9s dans le montage du dossier qu\u2019ils pr\u00e9sentent aupr\u00e8s de nos partenaires financiers.\u00a0\u00bb<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

        Forte d\u2019un concept pertinent et diff\u00e9renciant par rapport \u00e0 la concurrence, la franchise March\u00e9 aux Affaires se d\u00e9veloppe \u00e0 un rythme tr\u00e8s satisfaisant sur le march\u00e9 porteur des bazars discount. L\u2019enseigne poursuit son maillage territorial en s\u2019associant \u00e0 des porteurs de projet qui partagent ses valeurs. <\/p>\n

        Les explications de Bernard L\u00e9vy, directeur du d\u00e9veloppement le March\u00e9 aux Affaires.<\/p>\n","protected":false},"author":7779,"featured_media":285518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-285519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview de Bernard L\u00e9vy, directeur du d\u00e9veloppement de la franchise March\u00e9 aux Affaires<\/title>\n<meta name=\"description\" content=\"Forte d\u2019un concept pertinent et diff\u00e9renciant par rapport \u00e0 la concurrence, la franchise March\u00e9 aux Affaires se d\u00e9veloppe \u00e0 un rythme tr\u00e8s satisfaisant sur le march\u00e9 porteur des bazars discount. L\u2019enseigne poursuit son maillage territorial en s\u2019associant \u00e0 des porteurs de projet qui partagent ses valeurs. Les explications de Bernard L\u00e9vy, directeur du d\u00e9veloppement le March\u00e9 aux Affaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/interview-de-bernard-levy-directeur-du-developpement-de-la-franchise-marche-aux-affaires-6083\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview de Bernard L\u00e9vy, directeur du d\u00e9veloppement de la franchise March\u00e9 aux Affaires\" \/>\n<meta property=\"og:description\" content=\"Forte d\u2019un concept pertinent et diff\u00e9renciant par rapport \u00e0 la concurrence, la franchise March\u00e9 aux Affaires se d\u00e9veloppe \u00e0 un rythme tr\u00e8s satisfaisant sur le march\u00e9 porteur des bazars discount. 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