{"id":285602,"date":"2017-07-11T13:34:00","date_gmt":"2017-07-11T12:34:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-le-ministre-de-lindustrie-et-du-commerce-repond-a-un-depute-9085"},"modified":"2017-07-11T13:34:00","modified_gmt":"2019-03-07T16:01:09","slug":"franchise-le-ministre-de-lindustrie-et-du-commerce-repond-a-un-depute-9085","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-le-ministre-de-lindustrie-et-du-commerce-repond-a-un-depute-9085","title":{"rendered":"Franchise : Le ministre de l\u2019industrie et du commerce r\u00e9pond \u00e0 un d\u00e9put\u00e9"},"content":{"rendered":"
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<\/a> <\/p>\n
Zied La\u00e2dhari, Ministre de l\u2019industrie et du commerce <\/div>\n<\/p><\/div>\n
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Le ministre tunisien de l\u2019industrie et du commerce, Zied La\u00e2dhari a r\u00e9pondu au d\u00e9put\u00e9 Imed Daimi qui s’alarmait de la progression du nombre d\u2019autorisations de franchise accord\u00e9es par le minist\u00e8re de l\u2019industrie et du commerce<\/b>, au moment o\u00f9 le pays souffre de difficult\u00e9s \u00e9conomiques. Il craint de voir le d\u00e9veloppement de la franchise renforcer l\u2019importation\u201c.<\/p>\n

Le ministre a d\u00e9clar\u00e9 que 26 autorisations ont \u00e9t\u00e9 accord\u00e9es \u00e0 des entrepreneurs tunisiens (contre 38 demandes), couvrant plusieurs activit\u00e9s, dont le pr\u00eat-\u00e0- porter, la restauration, la p\u00e2tisserie et la communication. Il a expliqu\u00e9 que ces soci\u00e9t\u00e9s ne sont pas toutes importatrices. Il a rappel\u00e9 que les entreprises tunisiennes peuvent b\u00e9n\u00e9ficier du syst\u00e8me de franchise<\/b> car elle leur permet de lancer une marque connue dans un domaine d\u2019activit\u00e9 bien pr\u00e9cis.<\/p>\n

AC Franchise pr\u00e9cise<\/b> :
1) Que le syt\u00e8me des autorisations ne concerne que les demandes d’importation de franchises \u00e9trang\u00e8res dans les m\u00e9tiers qui ne font pas partie des 26 secteurs lib\u00e9r\u00e9s<\/b><\/a>.
2) qu’il est pr\u00e9f\u00e9rable pour l’\u00e9conomie tunisienne que ce soit une entreprise tunisienne qui devienne franchis\u00e9e plut\u00f4t que de voir une soci\u00e9t\u00e9 \u00e9trang\u00e8re implanter une succursale. La franchise b\u00e9n\u00e9ficie plus \u00e0 la Tunisie que les succursales \u00e9trang\u00e8res.
3) Que les r\u00e9seaux de franchise sont plus soucieux de leur image et donc de la satisfaction du consommateur.<\/p>\n

Quant aux importations, sans la franchise, elles sont possibles pour les m\u00eames produits sans le contrat de franchise<\/a><\/b> mais alors l’identit\u00e9 de la marque est moins mise en valeur, le commer\u00e7ant est moins gagnant et le consommateur n’a plus les m\u00eames garanties de qualit\u00e9 du produit et des services.<\/p>\n

Enfin, si l’on veut que la Tunisie cr\u00e9\u00e9e ses propres franchises puis les exportent,<\/b> (voir le dossier sur l’\u00e9tat de la franchise en Tunisie<\/a>) il faut que les entrepreneurs apprennent les m\u00e9tiers de franchis\u00e9 et de franchiseur en exploitant celles qui existent d\u00e9j\u00e0 et qui , pour l’instant, sont en majorit\u00e9 \u00e9trang\u00e8res. On note cependant que le nombr ede franchiseurs tunisiens est en augmentation.
AC Franchise fait par ailleurs partie d’une mission commandit\u00e9e par la CCI de Tunis pour aider quatre franchiseurs tunisiens (Gourmandise<\/a>, Smart Kids<\/a>, IKIT<\/a> et Eco’lav<\/a>) \u00e0 exporter leur franchise en Alg\u00e9rie et au Maroc.<\/p>\n

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Gourmandise est une franchise de p\u00e2tisseries europ\u00e9ennes et orientales de tr\u00e8s haute qualit\u00e9 dont le concept est largement au niveau europ\u00e9en <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Itkit Tn est un concept de gros en cuisines \u00e9quip\u00e9es qui permet aux artisans menuisiers ou poseurs de b\u00e9n\u00e9ficier d'une large gamme, de prix comp\u00e9titifs et de services. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Smart Kids est une franchise qui stimule l'esprit de l'enfant. Leurs performances en calcul sont parfois \u00e9poustouflantes et le r\u00e9seau d\u00e9veloppe de nouvelles activit\u00e9s en sciences, technologie, etc… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Eco'lav est un concept de pressings \u00e9cologiques tr\u00e8s performant qui a commenc\u00e9 son exportation en Afrique <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le ministre tunisien de l\u2019industrie et du commerce, Zied La\u00e2dhari a r\u00e9pondu au d\u00e9put\u00e9 Imed Daimi qui s’alarmait de la progression du nombre d\u2019autorisations de franchise accord\u00e9es par le minist\u00e8re de l\u2019industrie et du commerce, au moment o\u00f9 le pays souffre de difficult\u00e9s \u00e9conomiques. Il craint de voir le d\u00e9veloppement de la franchise renforcer l\u2019importation\u201c.<\/p>\n","protected":false},"author":1,"featured_media":285597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,136],"class_list":["post-285602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nFranchise : Le ministre de l\u2019industrie et du commerce r\u00e9pond \u00e0 un d\u00e9put\u00e9<\/title>\n<meta name=\"description\" content=\"Le ministre tunisien de l\u2019industrie et du commerce, Zied La\u00e2dhari a r\u00e9pondu au d\u00e9put\u00e9 Imed Daimi qui s'alarmait de la progression du nombre d\u2019autorisations de franchise accord\u00e9es par le minist\u00e8re de l\u2019industrie et du commerce, au moment o\u00f9 le pays souffre de difficult\u00e9s \u00e9conomiques. 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