{"id":285604,"date":"2017-07-11T09:19:00","date_gmt":"2017-07-11T08:19:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-franchise-steakn-shake-de-toulouse-remporte-lexperience-burger-9372"},"modified":"2017-07-11T09:19:00","modified_gmt":"2019-03-07T16:01:09","slug":"le-franchise-steakn-shake-de-toulouse-remporte-lexperience-burger-9372","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-franchise-steakn-shake-de-toulouse-remporte-lexperience-burger-9372","title":{"rendered":"Le franchis\u00e9 Steak\u2019n Shake de Toulouse remporte \u00ab L\u2019exp\u00e9rience burger \u00bb"},"content":{"rendered":"
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Initi\u00e9 par le magazine En-Contact en association avec la soci\u00e9t\u00e9 de mystery shopping Smice<\/b>, Le \u00ab Best Burger Experience in France \u00bb est le premier classement ind\u00e9pendant qui \u00e9value l\u2019exp\u00e9rience client partout en France. <\/p>\n

Les deux grands gagnants de cette \u00e9dition sont l\u2019unit\u00e9 franchis\u00e9e Steak\u2019n Shake de Toulouse et le restaurant ind\u00e9pendant Jean Burger \u00e0 Limoges, qui ont obtenu la note de 100\/100 chacun.\u00a0<\/b><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L\u2019 \u00ab exp\u00e9rience burger \u00bb : bien plus qu\u2019un burger, une exp\u00e9rience <\/h3>\n
Le march\u00e9 du burger se porte tr\u00e8s bien comme en t\u00e9moignent les 1,2 milliards de burgers consomm\u00e9s en France chaque ann\u00e9e. Les enseignes qui y op\u00e8rent adoptent chacune une strat\u00e9gie diff\u00e9rente afin de consolider leur positionnement: Steak\u2019n Shake<\/a>, Big Fernand<\/a> et Five Guys<\/a>, qui op\u00e8rent sur le segment premium, misent sur la qualit\u00e9 tandis que \u00a0McDonald\u2019s<\/a> tente une mont\u00e9e en gamme avec son burger Signature.<\/span> <\/p>\n

Ces enseignes accordent \u00e9galement de l\u2019importance \u00e0 d\u2019autres facteurs dont le temps d\u2019attente, la personnalisation des burgers, la propret\u00e9, l\u2019ambiance musicale, le d\u00e9cor du restaurant\u2026 <\/p>\n

L\u2019 \u00ab exp\u00e9rience burger \u00bb s\u2019est int\u00e9ress\u00e9e \u00e0 l\u2019ensemble de ses facteurs en \u00e9valuant les enseignes visit\u00e9es sur plus de 70 items group\u00e9s sous 5 grandes cat\u00e9gories<\/b>\u00a0: lieu et ambiance, accueil et personnel, d\u00e9couverte de l\u2019offre et prise de commande, qualit\u00e9 du burger et des frites et possibilit\u00e9 de personnalisation, rapidit\u00e9 et fluidit\u00e9 de l\u2019encaissement.

Ainsi, la soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e en mystery shopping, Smice, qui intervient sur toute l\u2019Europe et collabore avec plus de 15 000 Smicers ind\u00e9pendants, a test\u00e9 145 au total sur plus de 40 villes. Il en ressort que la meilleure \u00ab exp\u00e9rience burger \u00bb se vit \u00e0 Toulouse, dans un restaurant Steak\u2019n Shake, ainsi qu\u2019\u00e0 Limoges, dans le restaurant ind\u00e9pendant Jean Burger. Big Buddy \u00e0 Perpignan arrive en 3e position avec la note de 97,4\/100.
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L\u2019exp\u00e9rience r\u00e9v\u00e8le en outre que les 10 premi\u00e8res places du classement sont camp\u00e9es \u00e0 part \u00e9gale entre les enseignes et les ind\u00e9pendants. La franchise Big Fernand est pr\u00e9sente \u00e0 deux reprises dans ce Top 10 avec les unit\u00e9s de Nantes et de Grenoble, l\u2019enseigne obtient la note de 90,2 pour 6 restaurants test\u00e9s. La franchise Steak\u2019n Shake a obtenue 80,3 sur le m\u00eame nombre de restaurants, Five Guys79pour 3 restaurants et Burger King 74,8 pour 5 restaurants.<\/p>\n

<\/span>Note d\u2019AC Franchise<\/b>
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\u00a0La franchise Steak\u2019n Shake est le leader am\u00e9ricain du Hamburger Premium. L\u2019enseigne parvient \u00e0 attirer et \u00e0 fid\u00e9liser ses clients gr\u00e2ce \u00e0 un concept tr\u00e8s bien abouti\u00a0: rigoureuse s\u00e9lection des ingr\u00e9dients, frites fra\u00eeches coup\u00e9es \u00e0 la main chaque matin en restaurant, Hamburgers pr\u00e9par\u00e9s \u00e0 la commande, devant le client\u2026 le tout \u00e0 des prix \u00e9tudi\u00e9s. <\/p>\n

Les milkshakes Steak\u2019n Shake, pr\u00e9par\u00e9s de mani\u00e8re traditionnelle, connaissent \u00e9galement un v\u00e9ritable engouement de la part de la client\u00e8le.

Autant de points forts qui permettent \u00e0 l\u2019enseigne d\u2019\u00e9tendre son r\u00e9seau au rythme qu\u2019elle s\u2019est fix\u00e9e. \u00a0Ces trois derniers mois en \u00e9t\u00e9 marqu\u00e9s par l\u2019ouverture d\u2019un Drive \u00e0 Bayonne (centre commercial BAB2), d\u2019un shopping mall au centre commercial Cr\u00e9teil Soleil ainsi que d\u2019une unit\u00e9 parisienne au 25 boulevard de S\u00e9bastopol\u00a0<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Initi\u00e9 par le magazine En-Contact en association avec la soci\u00e9t\u00e9 de mystery shopping Smice, Le \u00ab Best Burger Experience in France \u00bb est le premier classement ind\u00e9pendant qui \u00e9value l\u2019exp\u00e9rience client partout en France. <\/p>\n

Les deux grands gagnants de cette \u00e9dition sont l\u2019unit\u00e9 franchis\u00e9e Steak\u2019n Shake de Toulouse et le restaurant ind\u00e9pendant Jean Burger \u00e0 Limoges, qui ont obtenu la note de 100\/100 chacun.<\/p>\n","protected":false},"author":7779,"featured_media":285112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe franchis\u00e9 Steak\u2019n Shake de Toulouse remporte \u00ab L\u2019exp\u00e9rience burger \u00bb<\/title>\n<meta name=\"description\" content=\"Initi\u00e9 par le magazine En-Contact en association avec la soci\u00e9t\u00e9 de mystery shopping Smice, Le \u00ab Best Burger Experience in France \u00bb est le premier classement ind\u00e9pendant qui \u00e9value l\u2019exp\u00e9rience client partout en France. 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