{"id":285666,"date":"2017-07-03T15:15:00","date_gmt":"2017-07-03T14:15:00","guid":{"rendered":"https:\/\/ac-franchise.be\/paroles-de-franchise-philippe-lecorche-franchise-lage-dor-services-de-montargis-2801"},"modified":"2017-07-03T15:15:00","modified_gmt":"2019-03-07T16:01:10","slug":"paroles-de-franchise-philippe-lecorche-franchise-lage-dor-services-de-montargis-2801","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/paroles-de-franchise-philippe-lecorche-franchise-lage-dor-services-de-montargis-2801","title":{"rendered":"Paroles de franchis\u00e9 : Philippe L\u00c9CORCH\u00c9, franchis\u00e9 l’Age d\u2019Or Services de Montargis"},"content":{"rendered":"
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Philippe L\u00e9corch\u00e9, franchis\u00e9 <\/div>\n<\/p><\/div>\n
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Philippe L\u00c9CORCH\u00c9, 55 ans, est franchis\u00e9 du r\u00e9seau Age d\u2019Or Services depuis 1994.\u00a0 Il livre ci-apr\u00e8s son retour d\u2019exp\u00e9rience apr\u00e8s 23 ann\u00e9es d\u2019activit\u00e9 sous les couleurs du r\u00e9seau. Il fait partie de ceux qui ont rejoint le r\u00e9seau tr\u00e8s t\u00f4t en faisant confiance au cr\u00e9ateur du concept, Fabrice Provins. Depuis les choses se sont professionnalis\u00e9es bien entendu mais Philippe L\u00e9corch\u00e9 ne semble pas regretter une seconde d’avoir eu confiance dans ce concept.
\u00a0
<\/span>Rappelons que l\u2019Age d\u2019Or Expansion a \u00e9t\u00e9 cr\u00e9\u00e9 le 6 juin 1991.\u00a0 C’est une filiale de CNP Assurances depuis 2001. Avec 180 implantations en France m\u00e9tropolitaine et dans les DOM-TOM. L’Age d’Or est membre de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) et de la F\u00e9d\u00e9ration des R\u00e9seaux Europ\u00e9ens de Partenariat et de Franchise (IREF). <\/p>\n

Les services propos\u00e9s sont : aide \u00e0 domicile, accompagnement, petit jardinage, petit bricolage, livraison \u00e0 domicile, portage de repas, installation d\u2019appareil de t\u00e9l\u00e9assistance (en partenariat avec un t\u00e9l\u00e9assisteur).<\/p>\n

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Comment \u00eates-vous entr\u00e9 en contact avec votre enseigne ?<\/h3>\n
Philippe L\u00e9corch\u00e9 : \u00ab\u00a0Presque par hasard, \u00e0 la lecture d\u2019un article, \u00e0 un moment o\u00f9 je recherchais une nouvelle orientation professionnelle. J\u2019avais alors 33 ans!\u00a0 <\/p>\n

Le premier contact s\u2019est d\u00e9roul\u00e9 au si\u00e8ge de L\u2019Age d\u2019Or Expansion SA, \u00e0 Saint Andr\u00e9 les Vergers, en avril 1994. J\u2019ai \u00e9t\u00e9 re\u00e7u par le cr\u00e9ateur du r\u00e9seau. Il a fallu ensuite s\u2019entourer de certitudes sur le franchiseur, sur la validation du projet professionnel et son impact sur la vie familiale, et bien s\u00fbr faire le n\u00e9cessaire quant au financement. La signature du contrat de franchise a eu lieu en juillet 1994. J\u2019ai d\u00e9missionn\u00e9 dans le m\u00eame temps et j\u2019ai quitt\u00e9 mon ancien emploi le 31 ao\u00fbt.\u00a0 La franchise \u00e9tait pour moi une \u00e9vidence. Devenir ind\u00e9pendant oui, mais pas tout seul. La franchise apporte une exp\u00e9rience, un savoir-faire, des outils et un accompagnement irrempla\u00e7ables. Je ne voulais pas avoir \u00e0 inventer des choses qui avaient \u00e9t\u00e9 d\u00e9j\u00e0 pens\u00e9es, r\u00e9fl\u00e9chies et valid\u00e9es, notamment en termes de communication, de proc\u00e9dures et de concept.\u00a0 \u00a0
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Votre franchiseur a-t-il concr\u00e8tement respect\u00e9 tous les points sur lesquels il s\u2019\u00e9tait engag\u00e9 ? <\/h3>\n
PL : Si je fais le bilan de ces 23 ann\u00e9es de collaboration avec mon franchiseur, je peux dire que, globalement, nos relations ont toujours \u00e9t\u00e9 bonnes. Il y a eu des \u00e9volutions que nous avons accueillies avec enthousiasme, comme par exemple le jour o\u00f9 le r\u00e9seau a \u00e9t\u00e9 dot\u00e9 d\u2019un logiciel informatique d\u00e9di\u00e9, au d\u00e9but des ann\u00e9es 2000. Je pense d\u2019ailleurs que cela a grandement facilit\u00e9 le d\u00e9veloppement de notre franchise. \u00a0
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Quels sont les services que vous apporte votre franchiseur au d\u00e9marrage de votre activit\u00e9 ?<\/h3>\n
PL : En 1994, le franchis\u00e9 se voyait remettre un kit de cr\u00e9ation d\u2019entreprise \u00e0 d\u00e9poser en chambre de commerce, un lot de papeterie et de flyers photocopi\u00e9s, et une \u00ab bible \u00bb d\u2019une vingtaine de pages. La formation se r\u00e9sumait alors \u00e0 une journ\u00e9e d\u2019immersion au sein de l\u2019agence troyenne, et l\u2019animation \u00e0 un num\u00e9ro de t\u00e9l\u00e9phone d\u00e9di\u00e9 que nous pouvions utiliser en cas de besoin.\u00a0 Aujourd\u2019hui, tout cela a bien chang\u00e9 ! Les franchis\u00e9s qui entrent dans le r\u00e9seau sont s\u00e9lectionn\u00e9s, form\u00e9s, accompagn\u00e9s tout au long de leurs d\u00e9marches, mais aussi de la cr\u00e9ation et du d\u00e9veloppement de leur entreprise. De nombreux outils sont mis \u00e0 leur disposition et un animateur les \u00ab coache \u00bb quasiment au quotidien s\u2019il le faut.\u00a0 \u00a0
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Etiez-vous \u00ab de la profession \u00bb avant de vous lancer ? Si non, pourquoi avez-vous chang\u00e9 de secteur d\u2019activit\u00e9 ? <\/h3>\n
PL : Pas du tout ! J\u2019achetais et vendais des gamelles et de bidons, des tentes et des sacs \u00e0 dos\u2026 pour une petite soci\u00e9t\u00e9 de VPC. Je ne me plaisais plus dans cette soci\u00e9t\u00e9 et mon entourage familial, me connaissant bien, m\u2019a susurr\u00e9 l\u2019id\u00e9e de cr\u00e9er un service d\u2019accompagnement pour personnes \u00e2g\u00e9es. C\u2019est \u00e0 ce moment-l\u00e0 que j\u2019ai lu un article parlant d\u2019Age d\u2019Or Services, qui commen\u00e7ait \u00e0 d\u00e9velopper son r\u00e9seau et sa palette de prestations. \u00a0
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Il est certain que mes aptitudes \u00e0 rendre service ont \u00e9t\u00e9 d\u00e9terminantes dans mon choix de me lancer. En revanche, les autres aspects du m\u00e9tier (l\u2019aspect r\u00e9glementaire et administratif par exemple) ont \u00e9t\u00e9 plus difficiles \u00e0 acqu\u00e9rir.\u00a0 \u00a0
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J\u2019ai toujours besoin de mon franchiseur ! Et il r\u00e9pond \u00e0 mes besoins \u00e0 plus d\u2019un titre : d\u00e9marche qualit\u00e9, animation, communication, logiciel m\u00e9tier\u2026\u00a0 \u00a0
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Les relations avec vos coll\u00e8gues franchis\u00e9ssont l\u00e0 aussi incontournables, c\u2019est pour cela que nous adh\u00e9rons \u00e0 un r\u00e9seau. L\u2019entraide, les visites en agence, les \u00e9changes sont toujours enrichissants.\u00a0 \u00a0
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L\u2019esprit \u00ab r\u00e9seau \u00bb est r\u00e9ellement effectif m\u00eame si, \u00e0 notre grand regret, nous n\u2019avons que peu de temps chacun \u00e0 y consacrer. \u00a0
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La formation vous a-t-elle permis concr\u00e8tement de d\u00e9marrer votre activit\u00e9 dans des conditions optimales ? <\/h3>\n
PL : Dans mon cas, tr\u00e8s franchement non. Mais \u00e7a, c\u2019\u00e9tait avant ! Il y a 23 ans. (les choses ont bien \u00e9volu\u00e9)\u00a0
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En termes de chiffre d\u2019affaires, avez-vous atteint vos objectifs ?<\/h3>\n
PL : En termes de chiffre d\u2019affaires, oui, tout \u00e0 fait. Cependant la vigilance doit \u00eatre constante si l\u2019on souhaite atteindre la rentabilit\u00e9\u2026 et la conserver !
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A mon sens la premi\u00e8re des actions est d\u2019entretenir un fichier clients \u00e0 jour. Cela permet d\u2019exploiter ses propres informations dans le cadre d\u2019un concept multiservices.\u00a0 Ensuite, renforcer notre notori\u00e9t\u00e9 par une pr\u00e9sence plus importante sur internet (site internet, r\u00e9seaux sociaux), continuer \u00e0 d\u00e9velopper et entretenir nos relations avec nos prescripteurs locaux, informer clients et prescripteurs de nos actualit\u00e9s, mais aussi justement apporter de la nouveaut\u00e9 dans nos pratiques et dans nos offres.\u00a0 \u00a0
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Le concept Age d\u2019Or Services a consid\u00e9rablement \u00e9volu\u00e9 en 25 ans. Du mono-service, nous sommes pass\u00e9s au multi-services, mais toujours vers une m\u00eame population cible. L\u2019aide \u00e0 domicile est devenue l\u2019activit\u00e9 principale et incontournable.\u00a0 \u00a0
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Auriez-vous pu mener \u00e0 bien votre activit\u00e9 si vous aviez d\u00fb la cr\u00e9er seul ?<\/h3>\n
PL : Certainement pas, mais je ne le souhaitais pas non plus.\u00a0 Et si c\u2019\u00e9tait \u00e0 refaire, je signerai \u00e0 nouveau avec mon franchiseur, sans aucun doute ! Les valeurs d\u00e9fendues et appliqu\u00e9es dans ce r\u00e9seau font sa force. \u00a0
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Quels conseils donneriez-vous aux candidats int\u00e9ress\u00e9s par votre enseigne ?<\/h3>\n
PL : Le r\u00e9el savoir-faire du r\u00e9seau dans la cr\u00e9ation et le d\u00e9veloppement d\u2019entreprises de services \u00e0 la personne, et une exp\u00e9rience de plus 25 ans sur ce secteur sont autant d\u2019atouts \u00e0 prendre en compte.\u00a0 Mon premier conseil serait de bien analyser et comprendre au pr\u00e9alable le syst\u00e8me de la franchise. C\u2019est un v\u00e9ritable mariage \u00ab franchis\u00e9 \/ franchiseur \u00bb, avec un \u00ab contrat de mariage \u00bb qui d\u00e9termine les obligations des parties. Ne jamais perdre de vue que c\u2019est ensemble, dans le dialogue et l\u2019application d\u2019un concept que la relation \u00ab gagnant \/ gagnant \u00bb va s\u2019\u00e9tablir et perdurer.
\u00a0<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Philippe L\u00c9CORCH\u00c9, 55 ans, est franchis\u00e9 du r\u00e9seau Age d\u2019Or Services depuis 1994. Il livre ci-apr\u00e8s son retour d\u2019exp\u00e9rience apr\u00e8s 23 ann\u00e9es d\u2019activit\u00e9 sous les couleurs du r\u00e9seau. <\/p>\n

Les services propos\u00e9s sont : aide \u00e0 domicile, accompagnement, petit jardinage, petit bricolage, livraison \u00e0 domicile, portage de repas, installation d\u2019appareil de t\u00e9l\u00e9assistance (en partenariat avec un t\u00e9l\u00e9assisteur).<\/p>\n","protected":false},"author":1,"featured_media":285667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-285666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nParoles de franchis\u00e9 : Philippe L\u00c9CORCH\u00c9, franchis\u00e9 l'Age d\u2019Or Services de Montargis<\/title>\n<meta name=\"description\" content=\"Philippe L\u00c9CORCH\u00c9, 55 ans, est franchis\u00e9 du r\u00e9seau Age d\u2019Or Services depuis 1994. Il livre ci-apr\u00e8s son retour d\u2019exp\u00e9rience apr\u00e8s 23 ann\u00e9es d\u2019activit\u00e9 sous les couleurs du r\u00e9seau. Les services propos\u00e9s sont : aide \u00e0 domicile, accompagnement, petit jardinage, petit bricolage, livraison \u00e0 domicile, portage de repas, installation d\u2019appareil de t\u00e9l\u00e9assistance (en partenariat avec un t\u00e9l\u00e9assisteur).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/paroles-de-franchise-philippe-lecorche-franchise-lage-dor-services-de-montargis-2801\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paroles de franchis\u00e9 : Philippe L\u00c9CORCH\u00c9, franchis\u00e9 l'Age d\u2019Or Services de Montargis\" \/>\n<meta property=\"og:description\" content=\"Philippe L\u00c9CORCH\u00c9, 55 ans, est franchis\u00e9 du r\u00e9seau Age d\u2019Or Services depuis 1994. 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