{"id":285673,"date":"2017-07-01T15:20:00","date_gmt":"2017-07-01T14:20:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelle-strategie-pour-lenseigne-nature-decouvertes-4335"},"modified":"2017-07-01T15:20:00","modified_gmt":"2019-03-07T16:01:10","slug":"quelle-strategie-pour-lenseigne-nature-decouvertes-4335","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelle-strategie-pour-lenseigne-nature-decouvertes-4335","title":{"rendered":"Quelle strat\u00e9gie pour l’enseigne Nature & D\u00e9couvertes ?"},"content":{"rendered":"
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Nature & D\u00e9couvertes<\/b> met \u00e0 la disposition de ses clients des magasins qui appellent \u00e0 la d\u00e9tente, \u00e0 la r\u00e9flexion et \u00e0 la d\u00e9couverte<\/b> de la nature et que beaucoup d’entrepreneurs voudraient obtenir en franchise mais il faut lire le dernier paragraphe de cet article avant de s\u2019enthousiasmer.
Mis \u00e0 part les produits respectant l’homme et la nature, l’enseigne propose aussi des sorties natures<\/b>, ateliers et son club toujours dans le but de partager ses valeurs d’engagement et de d\u00e9veloppement durable. Mais l’enseigne, ambitieuse, ne compte pas s’arr\u00eater en si bon chemin et est bien d\u00e9cid\u00e9e \u00e0 transmettre cet engagement en France et ailleurs.<\/b><\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’international, un axe strat\u00e9gique pour Nature & D\u00e9couvertes<\/h3>\n
Nature & D\u00e9couvertes a vu le jour en France en\u00a01990<\/b> et ne s’est pas limit\u00e9e \u00e0 l’hexagone pour se d\u00e9velopper. Convaincue que le commerce peut se faire dans\u00a0le respect de l’homme et de la nature<\/b>,\u00a0la famille Lemarchand<\/b>\u00a0d\u00e9cide de d\u00e9velopper ses convictions au-del\u00e0 des fronti\u00e8res pour s’implanter en\u00a0Belgique<\/b>, au\u00a0Luxembourg<\/b>, en\u00a0Suisse<\/b>\u00a0et en\u00a0Allemagne<\/b>.\u00a0
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Pour les fondateurs de Nature & D\u00e9couvertes, l’Allemagne – o\u00f9 ils ont effectu\u00e9 une premi\u00e8re ouverture \u00e0 Munich en 2014, suivie de Cologne en 2015, Regensburg en 2016 et Augsburg en 2017 – constitue\u00a0un choix strat\u00e9gique<\/b>.\u00a0<\/p>\n

Nature & D\u00e9couvertes veut partager les bienfaits de ce style de vie au plus large public possible: la vision d\u2019une\u00a0consommation engag\u00e9e<\/b>, cette sensibilit\u00e9 au bien-\u00eatre au naturel, au bio et aux p\u00e9dagogies alternatives.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Nature & D\u00e9couvertes en chiffres<\/h3>\n
Tout commence en 1989<\/b> lorsque Fran\u00e7ois, Fran\u00e7oise Lemarchand<\/b> et leurs enfants d\u00e9couvrent aux \u00c9tats-Unis The Nature Company<\/b>. Un an apr\u00e8s ils lancent leur entreprise et proposent des programmes \u00e9ducatifs et des sorties<\/b> sur le terrain.<\/span>

A partir de 1994<\/b>, l’enseigne commence \u00e0 reverser chaque ann\u00e9e 10 % de ses b\u00e9n\u00e9ficies<\/b> \u00e0 sa Fondation Nature & D\u00e9couvertes<\/b> \u0153uvrant pour la protection, la sensibilisation et l’\u00e9ducation \u00e0 la nature.<\/span>
En 2011<\/b>, Antoine Lemarchand<\/b> est \u00e0 la t\u00eate de l’entreprise qui compte 80 magasins<\/b> et pr\u00e8s de 1 000 collaborateurs.<\/b><\/span>
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Aujourd’hui, Nature & D\u00e9couvertes d\u00e9nombre\u00a077 magasins en France et 12 \u00e0 l\u2019international<\/b>\u00a0(5 en Suisse, 4 au Benelux, 3 en Allemagne), offrant ainsi un emploi \u00e0 plus de 1 000 personnes.\u00a0
Les quelques\u00a05.7 millions de clients<\/b>\u00a0ont le choix parmi\u00a010 000 r\u00e9f\u00e9rences<\/b>\u00a0sur la marketplace Nature & D\u00e9couvertes et plus de\u00a01 000 r\u00e9f\u00e9rences bio.<\/b>\u00a0<\/p>\n

Fid\u00e8les \u00e0 ce mode de consommation, ils sont\u00a0plus d’1 million de clients adh\u00e9rents au Club Nature & D\u00e9couvertes<\/b>\u00a0en 2016.\u00a0Notons \u00e9galement que\u00a070 %\u00a0<\/b>des fournisseurs partenaires de Nature & D\u00e9couvertes sont europ\u00e9ens.\u00a0\u00a0 <\/p>\n

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Nature et d\u00e9couvertes et la franchise<\/h3>\n
Nature et d\u00e9couvertes ne franchise pas et ne pratique pas non plus l’affiliation<\/b> pour ses magasins contrairement \u00e0 ce que certains croient. En effet lorsque Nature et D\u00e9couvertes parle d’affiliation il s’agit seulement d’affilier des sites web au sien.
Tous les magasins Nature et d\u00e9couvertes sont ouverts en propre.
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Si vous souhaitez devenir franchis\u00e9 ou en savoir plus sur ce secteur, cliquez et d\u00e9couvrez les franchises qui recrutent actuellement dans ce secteur \u00ab\u00a0Franchise Produits bio et naturels<\/a>\u00ab\u00a0.<\/p>\n

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Nature & D\u00e9couvertes met \u00e0 la disposition de ses clients des magasins qui appellent \u00e0 la d\u00e9tente, \u00e0 la r\u00e9flexion et \u00e0 la d\u00e9couverte de la nature et que beaucoup d’entrepreneurs voudraient obtenir en franchise…. Mais l’enseigne, ambitieuse, ne compte pas s’arr\u00eater en si bon chemin et est bien d\u00e9cid\u00e9e \u00e0 transmettre cet engagement en France et ailleurs.<\/p>\n","protected":false},"author":7776,"featured_media":285668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nQuelle strat\u00e9gie pour l'enseigne Nature & D\u00e9couvertes ?<\/title>\n<meta name=\"description\" content=\"Nature & D\u00e9couvertes met \u00e0 la disposition de ses clients des magasins qui appellent \u00e0 la d\u00e9tente, \u00e0 la r\u00e9flexion et \u00e0 la d\u00e9couverte de la nature et que beaucoup d'entrepreneurs voudraient obtenir en franchise.... 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