{"id":285679,"date":"2017-06-30T11:29:00","date_gmt":"2017-06-30T10:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/focus-sur-la-formation-au-sein-de-la-franchise-mail-boxes-etc-3197"},"modified":"2017-06-30T11:29:00","modified_gmt":"2019-03-07T16:01:11","slug":"focus-sur-la-formation-au-sein-de-la-franchise-mail-boxes-etc-3197","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/focus-sur-la-formation-au-sein-de-la-franchise-mail-boxes-etc-3197","title":{"rendered":"Focus sur la formation au sein de la franchise Mail Boxes ETC."},"content":{"rendered":"
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La franchise Mail Boxes Etc. accorde une place tr\u00e8s importante \u00e0 la formation de ses adh\u00e9rents. Formation qu\u2019elle met en place pour leur transmettre son savoir-faire et les doter de tous les outils n\u00e9cessaires \u00e0 la gestion de leur activit\u00e9.

MBE nous fait d\u00e9couvrir en d\u00e9tail les cursus qu\u2019elle a concoct\u00e9s pour ses franchis\u00e9s en nous plongeant dans l\u2019univers d\u2019Emilie Lecrosnier, responsable formation<\/b>.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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<\/a> <\/p>\n
Emilie Lecrosnier, responsable formation MBE <\/div>\n<\/p><\/div>\n
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Les missions de la responsable formation MBE<\/h3>\n
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Emilie Lecrosnier, responsable formation au sein de la franchise Mail Boxes Etc.<\/a> a int\u00e9gr\u00e9 l\u2019enseigne depuis 5 ans. Dipl\u00f4m\u00e9e de NEOMA Rouen, elle a d\u00e9couvert le monde de la distribution au cours de sa premi\u00e8re exp\u00e9rience professionnelle en agence de marketing op\u00e9rationnel et met toute son expertise en mati\u00e8re de formation, de communication et de recrutement au service des franchis\u00e9s du r\u00e9seau.\u00a0<\/div>\n
Sa mission consiste \u00e0 assurer la formation initiale du franchis\u00e9 et de son collaborateur et \u00e0 les aider \u00e0 monter en comp\u00e9tence tout au long de la dur\u00e9e du contrat.<\/b> Elle coache \u00e9galement les adh\u00e9rents du r\u00e9seau dans la gestion de leurs comptes locaux. Notons \u00e0 cet effet que l\u2019enseigne met en place, chaque mois, des challenges internes portant, entre autres, sur la plus forte \u00e9volution de followers sur Twitter.<\/div>\n
Emilie Lecrosnier accompagne aussi les franchis\u00e9s dans le recrutement de leur collaborateur en les guidant sur les points de vigilance et en \u00e9changeant directement avec le candidat si n\u00e9cessaire.<\/div>\n
Madame Lecrosnier, qui conna\u00eet personnellement tous les franchis\u00e9s, reste en contact avec eux pour r\u00e9pondre \u00e0 toutes leurs questions.<\/div>\n
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La formation initiale<\/h3>\n
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MBE organise 5 sessions de formation initiale par an organis\u00e9es comme suit :<\/p><\/div>\n
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  • Une premi\u00e8re journ\u00e9e de formation, organis\u00e9e apr\u00e8s la signature du contrat de r\u00e9servation (contrat qui engage l\u2019enseigne \u00e0 r\u00e9server une zone g\u00e9ographique \u00e0 un candidat en attendant qu\u2019il obtienne son financement et trouve son local), afin de coacher le franchis\u00e9 dans la mani\u00e8re de pr\u00e9senter son business plan.<\/b> <\/li>\n<\/ul>\n
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    • Une formation initiale, apr\u00e8s signature du contrat de franchise, qui comporte une semaine de \u00ab d\u00e9couverte \u00bb dans un magasin formateur, trois semaines de formation au si\u00e8ge (relative aux services et au m\u00e9tier de l\u2019enseigne ainsi qu\u2019aux outils) et 2 \u00e0 3 semaines en magasin pour une formation \u00ab pratique \u00bb<\/b> visant \u00e0 mettre en pratique les acquis du franchis\u00e9.\u00a0<\/li>\n<\/ul>\n
      MBE est \u00e9galement tr\u00e8s pr\u00e9sente aux c\u00f4t\u00e9s de ses adh\u00e9rents au moment de l\u2019ouverture. Un animateur r\u00e9seau valide avec le franchis\u00e9 tout ce qu\u2019il lui reste \u00e0 faire pour \u00eatre pr\u00eat \u00e0 ouvrir et r\u00e9alise avec lui ses premi\u00e8res d\u00e9marches commerciales.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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      La formation continue <\/h3>\n
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      La franchise Mail Boxes Etc. met \u00e0 la disposition de ses franchis\u00e9s une plateforme en ligne qui donne acc\u00e8s \u00e0 des formations concr\u00e8tes sur les outils, les techniques de vente, les bonnes pratiques des magasins<\/b>… dont le contenu est \u00e9labor\u00e9 par Emilie Lecrosnier. Notons que cet outil a d\u2019abord \u00e9t\u00e9 test\u00e9 en France avant d\u2019\u00eatre \u00e9tendu au r\u00e9seau mondial de l\u2019enseigne.<\/div>\n
      MBE veille \u00e0 am\u00e9liorer en permanence son dispositif de formation continue. La t\u00eate de r\u00e9seau est actuellement en phase de pr\u00e9paration de modules en pr\u00e9sentiel afin de donner aux adh\u00e9rents une nouvelle occasion de se rencontrer et d\u2019\u00e9changer<\/b>.<\/div>\n
      L\u2019\u00e9quipe charg\u00e9e de la formation \u00e9tant en contact permanent avec les franchis\u00e9s, elle parvient ainsi \u00e0 d\u00e9terminer avec pr\u00e9cision les axes d\u2019am\u00e9lioration. Equipe qui a pu mettre en place un nouveau support de formation baptis\u00e9 \u00ab Les essentiels \u00bb qui reprend, comme son nom l\u2019indique, les \u00e9l\u00e9ments cl\u00e9s qui doivent \u00eatre retenus par le franchis\u00e9.<\/div>\n
      <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      La franchise Mail Boxes Etc. accorde une place tr\u00e8s importante \u00e0 la formation de ses adh\u00e9rents. Formation qu\u2019elle met en place pour leur transmettre son savoir-faire et les doter de tous les outils n\u00e9cessaires \u00e0 la gestion de leur activit\u00e9. <\/p>\n

      MBE nous fait d\u00e9couvrir en d\u00e9tail les cursus qu\u2019elle a concoct\u00e9s pour ses franchis\u00e9s en nous plongeant dans l\u2019univers d\u2019Emilie Lecrosnier, responsable formation.<\/p>\n","protected":false},"author":7779,"featured_media":285678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nFocus sur la formation au sein de la franchise Mail Boxes ETC.<\/title>\n<meta name=\"description\" content=\"La franchise Mail Boxes Etc. accorde une place tr\u00e8s importante \u00e0 la formation de ses adh\u00e9rents. 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