{"id":285681,"date":"2017-06-29T22:29:00","date_gmt":"2017-06-29T21:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/monbana-en-negociation-exclusive-avec-le-groupe-familial-buton-9599"},"modified":"2017-06-29T22:29:00","modified_gmt":"2019-03-07T16:01:11","slug":"monbana-en-negociation-exclusive-avec-le-groupe-familial-buton-9599","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/monbana-en-negociation-exclusive-avec-le-groupe-familial-buton-9599","title":{"rendered":"Monbana en n\u00e9gociation exclusive avec le groupe familial BUTON"},"content":{"rendered":"
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<\/a> <\/p>\n
Christian Buton <\/div>\n<\/p><\/div>\n
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Communiqu\u00e9 : Le groupe familial BUTON originaire de Pornic, intervenant sur le march\u00e9 de l\u2019agroalimentaire sp\u00e9cialis\u00e9 dans la fabrication de biscuiterie, viennoiserie et confiseries, en France et \u00e0 l\u2019export, est actuellement en phase de n\u00e9gociation exclusive avec Yves GUATTARI, Pr\u00e9sident de la chocolaterie mayennaise MONBANA, qui souhaite c\u00e9der son entreprise. \u00a0 <\/p>\n

L\u2019int\u00e9gration de MONBANA aux c\u00f4t\u00e9s de R\u00c9AUT\u00c9 CHOCOLAT au sein du p\u00f4le confiseries, via la holding Saveurs et D\u00e9lices s\u2019inscrit dans une strat\u00e9gie de croissance externe du segment chocolat et confiserie. Cette op\u00e9ration repr\u00e9senterait une r\u00e9elle opportunit\u00e9 de croissance et de d\u00e9veloppement pour chacune des deux soci\u00e9t\u00e9s mayennaises, compl\u00e9mentaires sur le march\u00e9 du chocolat :
\u00b7 L\u2019identit\u00e9 et la notori\u00e9t\u00e9 des deux marques MONBANA et R\u00c9AUT\u00c9 CHOCOLAT<\/span>
\u00b7 Des canaux de distribution diff\u00e9rents<\/span>
\u00b7 Le maillage du territoire des deux r\u00e9seaux<\/span>
\u00b7 Des capacit\u00e9s de production compl\u00e9mentaires et des produits et savoir-faire uniques\u00a0:<\/span>
o\u00a0\u00a0 Bonbons de chocolats, biscuits et macarons, nougats, calissons pour R\u00c9AUT\u00c9 CHOCOLAT<\/span>
o\u00a0\u00a0 Napolitains et poudres pour MONBANA<\/span> \u00a0
Les deux entreprises se sont donn\u00e9es un mois pour finaliser leurs discussions. <\/p>\n

<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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De nombreux chocolatiers fran\u00e7ais se sont lanc\u00e9s dans la franchise depuis 30 ans. Toujours avec deux pr\u00e9ocupations pour r\u00e9ussir, ne pas copier les chocolatiers belges et combler les trous de saisonnalit\u00e9. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le groupe familial BUTON originaire de Pornic, intervenant sur le march\u00e9 de l\u2019agroalimentaire sp\u00e9cialis\u00e9 dans la fabrication de biscuiterie, viennoiserie et confiseries, en France et \u00e0 l\u2019export, est actuellement en phase de n\u00e9gociation exclusive avec Yves GUATTARI, Pr\u00e9sident de la chocolaterie mayennaise MONBANA, qui souhaite c\u00e9der son entreprise.<\/p>\n","protected":false},"author":1,"featured_media":285680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nMonbana 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