{"id":285706,"date":"2017-06-26T15:39:00","date_gmt":"2017-06-26T14:39:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-strategies-de-5-franchiseurs-pour-attirer-les-clients-chez-les-franchises-2790"},"modified":"2017-06-26T15:39:00","modified_gmt":"2019-03-07T16:01:11","slug":"les-strategies-de-5-franchiseurs-pour-attirer-les-clients-chez-les-franchises-2790","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-strategies-de-5-franchiseurs-pour-attirer-les-clients-chez-les-franchises-2790","title":{"rendered":"Les strat\u00e9gies de 5 franchiseurs pour attirer les clients chez les franchis\u00e9s"},"content":{"rendered":"<div id=\"790224\" class=\"widget web_tv row-fluid\" data-name=\"web_tv\">\n<div class=\"span12\" itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\">       <meta itemprop=\"duration\" content=\"\" \/>     <\/p>\n<div id=\"video-player\">Chargement du lecteur vid\u00e9o<\/div>\n<p>            <script type=\"text\/javascript\">       var file_url = ''       var autoplay = true       var source = []                              source.unshift({file: \"https:\/\/acfranchise.novastream.fr\/paris-2014\/reportageAttirerlesclients.OGG\"})         file_url = \"https:\/\/acfranchise.novastream.fr\/paris-2014\/reportageAttirerlesclients.OGG\"                                                                        source.unshift({file: \"https:\/\/acfranchise.novastream.fr\/paris-2014\/reportageAttirerlesclients.mp4\"})           file_url = \"https:\/\/acfranchise.novastream.fr\/paris-2014\/reportageAttirerlesclients.mp4\"                                                     source.unshift({file: \"https:\/\/acfranchise.novastream.fr\/paris-2014\/reportageAttirerlesclients.flv\"})         file_url = \"https:\/\/acfranchise.novastream.fr\/paris-2014\/reportageAttirerlesclients.flv\"                          if(file_url != ''){ \/\/        jwplayer(\"video-player\").setup({ \/\/          file: file_url, \/\/          title: \"Regarder la vid\u00e9o\", \/\/          width: \"auto\", \/\/          height: 415, \/\/          autostart: autoplay \/\/        });         jwplayer(\"video-player\").setup({           sources: source,           title: \"Regarder la vid\u00e9o\",           width: \"auto\",           height: 415,           autostart: autoplay,           primary: \"flash\"         });        }else{          $(\"#video-player\").html(\"Veuillez pr\u00e9ciser le lien de votre vid\u00e9o.\")        }     <\/script>   <\/div>\n<\/p><\/div>\n<div id=\"790227\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"790227\" data-url=\"\/crezeo_widgets\/790227\/update_parameter\"          data-name=\"text\">\n<p>Franchiser c&rsquo;est r\u00e9it\u00e9rer un succ\u00e8s ! Franchiseur est un m\u00e9tier \u00e0 part enti\u00e8re qui consiste \u00e0 accompagner, assister et mettre \u00e0 la disposition de son franchis\u00e9 une panoplie d&rsquo;outils n\u00e9cessaires \u00e0 sa r\u00e9ussite : plan de communication, solutions innovantes, marketing relationnel, communication de proximit\u00e9&#8230; les moyens\u00a0mis au service des franchis\u00e9s pour attirer les clients sont nombreux et diff\u00e9rent d&rsquo;une enseigne \u00e0 l&rsquo;autre selon la taille, l&rsquo;anciennet\u00e9, la notori\u00e9t\u00e9\u00a0et le secteur d&rsquo;activit\u00e9 de cette derni\u00e8re. Plusieurs franchiseurs, directeurs, responsables d\u00e9veloppement\u00a0et franchis\u00e9s nous expliquent\u00a0dans cette vid\u00e9o\u00a0les strat\u00e9gies mises en place pour attirer les clients dans les points de vente des franchis\u00e9s.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"790230\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"790230\" data-url=\"\/crezeo_widgets\/790230\/update_parameter\" data-name=\"title\">Les diff\u00e9rentes solutions mises en place par les franchiseurs<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"790230\" data-url=\"\/crezeo_widgets\/790230\/update_parameter\" data-name=\"text\"><b>Le plan de communication<\/b> repose sur deux phases importantes : la communication nationale \u00e0 travers les spots t\u00e9l\u00e9, radio et presse sp\u00e9cialis\u00e9e. Et puis la communication locale : \u00e0 travers l&rsquo;affichage, des articles de presse locale.\u00a0<b>L&rsquo;utilisation de solutions innovantes<\/b> tels qu&rsquo;internet, les r\u00e9seaux sociaux, sites Web,\u00a0les blogs, les articles Web&#8230; permettent au franchiseur d&rsquo;annoncer l&rsquo;ouverture du nouveau point de vente et de communiquer autour de ce nouveau point franchis\u00e9. <b>Le marketing relationnel\u00a0<\/b>repose sur l&rsquo;analyse des habitudes et des exigences\u00a0des clients de l&rsquo;enseigne afin de leur proposer des formules et des offres qui correspondent \u00e0 leurs attentes et qui vont les attirer dans les magasins. <b>La communication de proximit\u00e9 <\/b>consiste \u00e0 cr\u00e9er des partenariats avec les acteurs locaux&#8230;<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"790233\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"790233\" data-url=\"\/crezeo_widgets\/790233\/update_parameter\" data-name=\"title\">Intervenants et experts<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"790233\" data-url=\"\/crezeo_widgets\/790233\/update_parameter\" data-name=\"text\">\n<p>La liste des intervenants et des experts qui se sont exprim\u00e9s dans cette vid\u00e9o :\u00a0Olivier Fourcade, Secr\u00e9taire g\u00e9n\u00e9ral Ixina, Barbara Desmarest, Directrice de marque\u00a0Orchestra,\u00a0Isabelle Mirocha, Responsable recrutement franchis\u00e9s\u00a0Midas, David Giraudeau, Directeur g\u00e9n\u00e9ral\u00a0La Mie C\u00e2line, Lo\u00efc Paitel, Directeur g\u00e9n\u00e9ral Cuisine Plus, Paul Faudot Dit Bel, franchis\u00e9 Au Bureau, Fabrice Flamand, Directeur d\u00e9veloppement\u00a0Norauto, Philippe Langohr, G\u00e9rant\u00a0DietPlus, K\u00e9vin Kaeses, Responsable expansion France Tom&amp;Co, Ferinac Zeliko, franchis\u00e9 Au Bureau, Alexandre Pham, Co-Pr\u00e9sident\u00a0aquila RH, Thomas Morlier, Directeur g\u00e9n\u00e9ral\u00a0Pano Boutique.<\/p>\n<p>Retrouvez ces enseignes dans notre <a href=\"https:\/\/ac-franchise.be\/page\/landing-franchise\" rel=\"follow noopener noreferrer\">annuaire de franchise<\/a><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Franchiser c&rsquo;est r\u00e9it\u00e9rer un succ\u00e8s ! Devenir franchiseur est un m\u00e9tier \u00e0 part enti\u00e8re qui consiste \u00e0 accompagner, assister et mettre \u00e0 la disposition de son franchis\u00e9 tous les outils n\u00e9cessaires \u00e0 sa r\u00e9ussite : plan de communication, solutions innovantes, marketing relationnel, communication de proximit\u00e9&#8230; les moyens mis au service des franchis\u00e9s pour attirer les clients sont nombreux et diff\u00e9rent d&rsquo;une enseigne \u00e0 l&rsquo;autre selon la taille, l&rsquo;anciennet\u00e9, la notori\u00e9t\u00e9 et le secteur d&rsquo;activit\u00e9 de cette derni\u00e8re. Plusieurs franchiseurs, directeurs, responsables d\u00e9veloppement et franchis\u00e9s nous expliquent dans cette vid\u00e9o les strat\u00e9gies mises en place pour attirer les clients dans les points de vente des franchis\u00e9s.<\/p>\n","protected":false},"author":51,"featured_media":285707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[],"class_list":["post-285706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les strat\u00e9gies de 5 franchiseurs pour attirer les clients chez les franchis\u00e9s<\/title>\n<meta name=\"description\" content=\"Franchiser c&#039;est r\u00e9it\u00e9rer un succ\u00e8s ! 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