{"id":285863,"date":"2017-05-15T07:20:00","date_gmt":"2017-05-15T06:20:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-en-quoi-la-franchise-dietplus-se-distingue-t-elle-contre-le-surpoids-6030"},"modified":"2017-05-15T07:20:00","modified_gmt":"2019-03-07T16:01:13","slug":"interview-en-quoi-la-franchise-dietplus-se-distingue-t-elle-contre-le-surpoids-6030","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-en-quoi-la-franchise-dietplus-se-distingue-t-elle-contre-le-surpoids-6030","title":{"rendered":"Interview : En quoi la franchise dietplus se distingue-t-elle contre le surpoids ?"},"content":{"rendered":"
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La franchise Dietplus <\/a>a mis en place un concept permettant de lutter durablement contre le surpoids. Forte d\u2019un concept efficace, l\u2019enseigne d\u00e9veloppe son r\u00e9seau \u00e0 un rythme tr\u00e8s satisfaisant et entame m\u00eame une implantation \u00e0 l\u2019international. Les explications de Philippe Langhor, l\u2019un de ses fondateurs.<\/b>

Propos recueillis par Jean Samper, fondateur d\u2019AC Franchise.<\/i><\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : Pouvez-vous vous pr\u00e9senter et nous pr\u00e9senter le r\u00e9seau dietplus ?<\/h3>\n
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Philippe Langhor <\/b>: \u00ab Je suis l\u2019un des fondateurs du r\u00e9seau dietplus. Ce r\u00e9seau existe maintenant depuis \u00a06 ans, nous avons 150 centres, nous sommes sp\u00e9cialis\u00e9s dans le r\u00e9\u00e9quilibrage alimentaire.<\/b><\/i> <\/div>\n

J\u2019\u00e9tais personnellement touch\u00e9 par le probl\u00e8me du surpoids d\u2019o\u00f9 l\u2019id\u00e9e de mettre en place une m\u00e9thode qui me correspondait. Les gens en surpoids ont besoin d\u2019\u00eatre accompagn\u00e9s et encourag\u00e9s. La plupart du temps ils savent ce qu\u2019il faut faire mais ne le font pas par manque de temps (travail, vie quotidienne\u2026). C\u2019est l\u00e0 que notre r\u00e9seau de coachs intervient pour aider les gens dans leur processus de perte de poids. \u00bb \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/i><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : Expliquez-nous un peu le concept dietplus<\/h3>\n
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Philippe Langhor <\/b>: \u00ab C\u2019est un concept global de r\u00e9\u00e9quilibrage alimentaire : nos clients passent d\u2019abord par un bilan afin de voir si nous avons un programme adapt\u00e9 \u00e0 leur situation et reviennent ensuite toutes les semaines pour un suivi. Le programme comporte des plans alimentaires, du coaching et des compl\u00e9ments alimentaires. \u00a0L\u2019encadrement de qualit\u00e9 \u00a0est important pour une perte de poids de qualit\u00e9. Notre m\u00e9thode englobe le r\u00e9\u00e9quilibrage alimentaire, une solution \u00e0 la r\u00e9tention d\u2019eau et des mod\u00e9rateurs d\u2019app\u00e9tit qui aident et facilitent le programme. Il s\u2019agit d\u2019un programme complet qui peut assurer une perte de poids de 700 grammes \u00e0 1kg par semaine, voire davantage, \u00a0quand il est correctement suivi.\u00a0<\/b><\/i> <\/div>\n
Personnellement, je pesais 107kg et j\u2019ai pu perdre 30 kg voil\u00e0 maintenant 7 ans. Le concept de la franchise dietplus permet aux personnes en surpoids de r\u00e9apprendre \u00e0 manger et d\u2019int\u00e9grer une nouvelle alimentation. \u00bb<\/i> <\/div>\n
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JS : Quel est l\u2019objectif moyen de vos clients en termes de perte de poids ? <\/h3>\n
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Philippe Langhor <\/b>: \u00ab Nos clients veulent g\u00e9n\u00e9ralement perdre entre 10 et 15 kg, voire 20 kg. Nous assurons l\u2019accompagnement et le suivi pour des gens qui ont des difficult\u00e9s \u00e0 perdre de poids. Nous avons m\u00eame des clients qui ont perdu 50 kilos !<\/i> <\/div>\n
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30000 clients ont fait confiance \u00e0 notre r\u00e9seau en 2016 et nous esp\u00e9rons atteindre 45000 clients en 2017. La preuve que notre concept est efficace !<\/b> \u00bb<\/i><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : En quoi la franchise dietplus se distingue-t-elle des autres acteurs sur le march\u00e9 ?<\/h3>\n
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Philippe Langhor <\/b>: \u00ab nous misons sur la sp\u00e9cialisation. On ne peut pas \u00eatre sp\u00e9cialiste en tout, nous sommes les sp\u00e9cialistes du r\u00e9\u00e9quilibrage, nous traitons un probl\u00e8me de fonds, \u00a0notre domaine d\u2019activit\u00e9 c\u2019est le r\u00e9\u00e9quilibrage alimentaire et l\u2019activit\u00e9 physique l\u00e9g\u00e8re, nous sommes Le sp\u00e9cialiste\u00a0en France dans ce domaine<\/b>. \u00bb<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : Quels sont vos objectifs de d\u00e9veloppement ?<\/h3>\n
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Philippe Langhor <\/b>: \u00ab Nous avons commenc\u00e9 \u00e0 tester \u00a0le concept en 2010 et nous avons d\u00e9marr\u00e9 la franchise en 2011. Notre r\u00e9seau compte actuellement 150 centres et nous enregistrons, en moyenne, une nouvelle ouverture par semaine. \u00a0La franchise dietplus a encore un grand potentiel, nous ambitionnons \u00a0d\u2019atteindre 700 \u00e0 800 implantations en France.\u00a0<\/b><\/i> <\/div>\n

Le march\u00e9 de surpoids est un march\u00e9 de masse qui concerne 1 fran\u00e7ais sur 2 et nous pouvons nous implanter dans des villes de 15000 habitants. \u00bb<\/i><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : Vos franchis\u00e9s sont-ils satisfaits ?<\/h3>\n
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Philippe Langhor <\/b>: \u00ab Notre r\u00e9seau est notre carte visite ! Nos franchis\u00e9s sont notre meilleure vitrine. Ils ont beaucoup de succ\u00e8s car nous avons d\u00e9velopp\u00e9 un mod\u00e8le tr\u00e8s rentable, tr\u00e8s efficace, sur un march\u00e9 tr\u00e8s porteur.<\/i> <\/div>\n

Nous parvenons \u00e0 ouvrir entre 40 \u00e0 50 boutiques par an ce qui constitue une preuve de r\u00e9ussite.<\/b> Nous construisons notre r\u00e9ussite \u00e0 travers la satisfaction de nos franchis\u00e9s \u00a0au m\u00eame titre que nos franchis\u00e9s construisent la leur \u00e0 travers la satisfaction de leurs clients. \u00bb<\/i><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : Comment accompagnez-vous vos franchis\u00e9s ? Et est-il n\u00e9cessaire d\u2019avoir un dipl\u00f4me en di\u00e9t\u00e9tique pour int\u00e9grer le r\u00e9seau de la franchise dietplus ?<\/h3>\n
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Philippe Langhor<\/b> : \u00ab L\u2019une de nos grandes forces est que le seuil de rentabilit\u00e9 est tr\u00e8s faible et tr\u00e8s facile \u00e0 atteindre. Il n\u2019est pas n\u00e9cessaire d\u2019avoir un dipl\u00f4me, nous formons nos franchis\u00e9s aux m\u00e9thodes dietplus : nous assurons une formation initiale de trois semaines afin de doter les nouveaux coachs de tous les \u00e9l\u00e9ments n\u00e9cessaires \u00e0 leur r\u00e9ussite. \u00a0Nous faisons \u00e9galement b\u00e9n\u00e9ficier notre r\u00e9seau de sessions de formation continue<\/b><\/i> <\/div>\n
Nous mettons \u00e9galement \u00e0 la disposition de nos franchis\u00e9s quatre animatrices sur le terrain qui les accompagnent dans leur r\u00e9ussite.<\/i> <\/div>\n

Pour int\u00e9grer le r\u00e9seau de la franchise dietplus, \u00a0il faut avoir des qualit\u00e9s intrins\u00e8ques, avoir envie d\u2019aider les autres et \u00eatre dot\u00e9 d\u2019une fibre commerciale. \u00bb<\/i><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : Vos franchis\u00e9s sont-ils issus d\u2019un m\u00e9tier en particulier ?<\/h3>\n
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Philippe Langhor <\/b>: \u00ab Notre r\u00e9seau est form\u00e9 \u00a0de franchis\u00e9s issus d\u2019univers tr\u00e8s diversifi\u00e9s : des juristes, des comptables, des di\u00e9t\u00e9ticiennes, des commer\u00e7ants\u2026<\/i> <\/div>\n

Notre enseigne attire des personnes \u00a0en reconversion professionnelle qui veulent donner un nouveau sens \u00e0 leur vie, aider quelqu\u2019un \u00e0 perdre du poids peut offrir un vrai sens \u00e0 une vie. Quand vous changez la vie de quelqu\u2019un, il y a une \u00e9motion que celui-ci va vous apporter. \u00bb<\/i>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/div>\n
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JS : Qu\u2019en est-il de la multi-franchise au sein de votre r\u00e9seau ?<\/h3>\n
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Philippe Langhor<\/b> : \u00ab Dans notre mod\u00e8le \u00e9conomique, le franchis\u00e9 est dans son centre et un centre \u00a0peut faire \u00e9norm\u00e9ment de profit. Il est possible d\u2019ouvrir deux \u00e0 trois bureaux de consultations dans un m\u00eame centre et nous avons, au sein du r\u00e9seau, des centres qui g\u00e9n\u00e8rent plus d\u2019un demi-million par an<\/b>. Nous \u00e9vitons que nos franchis\u00e9s se dispersent dans plusieurs centres. \u00bb<\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS : Quels sont vos axes d\u2019am\u00e9lioration tant au niveau du concept que de la communication ou encore de la relation avec les franchis\u00e9s ? <\/h3>\n
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Philippe Langhor <\/b>: \u00ab Nous d\u00e9veloppons r\u00e9guli\u00e8rement de nouveaux outils de communication, comme les \u00a0newsletters, en plus de miser sur la formation continue de nos franchis\u00e9s pour nous assurer qu\u2019ils restent performants et tr\u00e8s efficaces. \u00a0Nous d\u00e9veloppons \u00e9galement de nouveaux outils, \u00a0dont les magazines que nous publions r\u00e9guli\u00e8rement. \u00a0\u00a0<\/i> <\/div>\n

Nos franchis\u00e9s b\u00e9n\u00e9ficient de trois jours de formations par an. Il est important de toujours se remettre en question et d\u2019\u00e9voluer en fonction de la demande des clients.\u00a0<\/i><\/div>\n
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Nous essayons de toujours anticiper sur les besoins de nos franchis\u00e9s. Nous avons mis des ann\u00e9es \u00e0 d\u00e9velopper la m\u00e9thode dietplus, c\u2019est une m\u00e9thode tr\u00e8s aboutie, cela fait deux ans que nous n\u2019avons rien chang\u00e9 dans le concept si ce n\u2019est quelques petits d\u00e9tails.\u00a0<\/i><\/div>\n

Notre axe de d\u00e9veloppement principal concerne la taille du r\u00e9seau car plus nous serons nombreux et plus nous serons reconnus.\u00a0<\/i><\/div>\n

Nous menons, parall\u00e8lement, un d\u00e9veloppement \u00e0 l\u2019international avec une premi\u00e8re ouverture en Espagne, \u00e0 Madrid, et en Belgique. C\u2019est deux centres ont \u00e9t\u00e9 ouverts en propre dans le but de bien ma\u00eetriser le march\u00e9. \u00bb\u00a0<\/i><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Dietplus a mis en place un concept permettant de lutter durablement contre le surpoids. Forte d\u2019un concept efficace, l\u2019enseigne d\u00e9veloppe son r\u00e9seau \u00e0 un rythme tr\u00e8s satisfaisant et entame m\u00eame une implantation \u00e0 l\u2019international. Les explications de Philippe Langhor, l\u2019un de ses fondateurs.<\/p>\n","protected":false},"author":7779,"featured_media":285864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-285863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview : En quoi la franchise dietplus se distingue-t-elle contre le surpoids ?<\/title>\n<meta name=\"description\" content=\"La franchise Dietplus a mis en place un concept permettant de lutter durablement contre le surpoids. 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