{"id":285978,"date":"2017-05-01T06:06:00","date_gmt":"2017-05-01T05:06:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-cash-converters-dynamise-son-image-et-poursuit-son-developpement-8411"},"modified":"2017-05-01T06:06:00","modified_gmt":"2019-03-07T16:01:15","slug":"la-franchise-cash-converters-dynamise-son-image-et-poursuit-son-developpement-8411","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-cash-converters-dynamise-son-image-et-poursuit-son-developpement-8411","title":{"rendered":"La franchise Cash Converters dynamise son image et poursuit son d\u00e9veloppement"},"content":{"rendered":"<div id=\"739032\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"739032\" data-url=\"\/crezeo_widgets\/739032\/update_parameter\"          data-name=\"text\">       <span><b>Cash Converters<\/b>, toujours \u00e0 la recherche de <b>nouveaux franchis\u00e9s<\/b>, vise de nombreuses villes pour s&rsquo;implanter. La franchise qui propose <b>deux formats<\/b> pour ouvrir son business d&rsquo;achat vente d&rsquo;objets d&rsquo;occasion est <b>accessible \u00e0 partir de 50 K\u20ac.<\/b> Par ailleurs, le r\u00e9seau a annonc\u00e9 vouloir dynamiser son image afin de mettre en valeur une <b>communication plus impactante.<\/b><\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"739029\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"739029\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/30\/20170430171833-caa07bc358d20c76c90c13e8f1101e10.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/30\/20170430171833-caa07bc358d20c76c90c13e8f1101e10.jpg\" title=\"Cash Converters - format standard \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"739029\" data-url=\"\/crezeo_widgets\/739029\/update_parameter\"             data-name=\"title\">Les deux concepts de magasin Cash Converters<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"739029\" data-url=\"\/crezeo_widgets\/739029\/update_parameter\"            data-name=\"text\">\n<p>L&rsquo;enseigne propose deux concepts de magasins: <\/p>\n<ul>\n<li><span><b>Standard de 200 \u00e0 600 m\u00b2<\/b> pour une implantation en zone commerciale d\u00e8s 100 000 \u20ac d\u2019apport personnel<\/span><\/li>\n<li> <span><b>City de 80 \u00e0 120 m\u00b2<\/b> pour une implantation en centre ville d\u00e8s 50 000 \u20ac d\u2019apport personnel<\/span>\u00a0 \u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"739038\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"739038\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/30\/20170430171834-79b27a0cf93d0d685e4d46bb8c448231.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/30\/20170430171834-79b27a0cf93d0d685e4d46bb8c448231.jpg\" title=\"Implantations du r\u00e9seau Cash Converters  \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"739038\" data-url=\"\/crezeo_widgets\/739038\/update_parameter\"              data-name=\"text\"><span>Cash Converters garanti offrir \u00e0 ses franchis\u00e9s:\u00a0<br \/><\/span> <\/p>\n<ul>\n<li> <b>Une structure op\u00e9rationnelle<\/b>\u00a0\u00e0 leurs disposition<\/li>\n<li> <b>Un logiciel de gestion<\/b>\u00a0d\u00e9velopp\u00e9 en interne<\/li>\n<li><b>Des royalties adapt\u00e9es<\/b><\/li>\n<li><b>Une publicit\u00e9 nationale<\/b><\/li>\n<li> <b>Des produits et services en exclusivit\u00e9<\/b>: formation Cash, marketplace, ventes avec option de rachat<\/li>\n<\/ul>\n<p> <b><br \/>L\u2019enseigne Cash Converters<\/b>\u00a0<b>est pr\u00e9sente en France \u00e0 travers\u00a0130 points de vente<\/b>, mais il reste encore\u00a0<b>beaucoup de villes disponibles.\u00a0<br \/><\/b>Les magasins Cash Converters proposent\u00a0<b>des produits contr\u00f4l\u00e9s et garantis<\/b>\u00a0sur des surfaces variant\u00a0<b>de 80 \u00e0 600 m\u00b2.<\/b>\u00a0Ils ach\u00e8tent et vendent tout type de produit \u00e0 l&rsquo;exception des meubles, armes et v\u00eatements (\u00a0<b>13<\/b>\u00a0familles de produits).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"739041\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"739041\" data-url=\"\/crezeo_widgets\/739041\/update_parameter\" data-name=\"title\">Le r\u00e9seau veut dynamiser son image<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"739041\" data-url=\"\/crezeo_widgets\/739041\/update_parameter\" data-name=\"text\">\n<p>Cash Converters annonce vouloir\u00a0<b>dynamiser son image<\/b>. Dans un premier temps l&rsquo;enseigne\u00a0<b>remet \u00e0 plat son identit\u00e9 visuelle<\/b>\u00a0en \u00e9liminant le bleu que l\u2019on retrouvait sur toutes ses communications mais aussi sur ses magasins. Le Logo bordeaux sera quant \u00e0 lui conserv\u00e9, en l\u2019associant avec le noir.\u00a0<br \/>La modernisation passera aussi\u00a0<b>\u00e0 travers les magasins<\/b>\u00a0(devanture\/ mobilier) mais \u00e9galement la\u00a0<b>communication visuelle<\/b>\u00a0(vente avec option de rachat \/ Carte privil\u00e8ges\u2026).\u00a0<\/p>\n<p>Le choix du noir et du bordeaux associ\u00e9 \u00e0 une vitrophanie plus claire avec le beige, d\u00e9coule d\u2019une volont\u00e9 de renouveau, tout en gardant les valeurs de Cash Converters.\u00a0<br \/>Le r\u00e9seau Cash Converters mise en effet sur cette nouvelle palette de couleurs plus sobre et plus coh\u00e9rente pour mettre en valeur une\u00a0<b>communication plus dynamique et impactante.<\/b>\u00a0<\/p>\n<p>Selon l&rsquo;enseigne d&rsquo;achat vente aux particuliers, l&rsquo;int\u00e9rieur des magasins devrait \u00eatre\u00a0<b>plus \u00e9pur\u00e9<\/b>, avec un parquet plus clair et des meubles blancs.\u00a0<br \/>D\u2019autres nouveaut\u00e9s devraient voir le jour dans les prochains mois chez Cash Converters.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"739035\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"739035\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/30\/20170430171834-f83ad63f4038fc4ed014c51e81ab37a9.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/30\/20170430171834-f83ad63f4038fc4ed014c51e81ab37a9.jpg\" title=\"Cash Converters - format City \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"739035\" data-url=\"\/crezeo_widgets\/739035\/update_parameter\"             data-name=\"title\">Zoom sur le format City<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"739035\" data-url=\"\/crezeo_widgets\/739035\/update_parameter\"            data-name=\"text\"><span><b>Le format city<\/b> est destin\u00e9 aux jeunes entrepreneurs voulant cr\u00e9er leur propre business. <br \/><\/span> <span>Lanc\u00e9 en <b>2007<\/b>, le Cash Converters City est le petit fr\u00e8re du magasin Standard. Sur 130 magasins du r\u00e9seau, <b>51 sont des City<\/b>. L&rsquo;enseigne affirme d&rsquo;ailleurs qu&rsquo;un franchis\u00e9 ayant ouvert un premier magasin Cash Converters ouvre majoritairement un City pour son deuxi\u00e8me magasin.<\/span> <br \/><span><br \/>Implant\u00e9s <b>en coeur de ville<\/b>, les magasins City n\u00e9cessitent une <b>petite surface<\/b> (80 \u00e0 120 m\u00b2) et un apport personnel <b>\u00e0 partir de 50 K\u20ac.<\/b> La franchis\u00e9 aura \u00e0 manager une <b>petite \u00e9quipe de 3 \u00e0 4 salari\u00e9s.<\/b><\/span> <br \/><span>T\u00e9l\u00e9phonie, informatique, bijouterie, jeux vid\u00e9o repr\u00e9sentent la majeure partie du chiffre d\u2019affaires d\u2019un City (<b>80 % du CA Total<\/b>). <\/p>\n<p>Profitant de la vague de fond de la consommation de seconde main, un magasin City r\u00e9pondrait, selon Cash Converters, aux besoins du \u00ab consommer malin \u00bb sur les produits \u00e0 forte valeur ajout\u00e9e.<\/span> <br \/><span>D\u00e9j\u00e0 pr\u00e9sent \u00e0 Nice, Lyon, Paris, Lille, Montpellier mais aussi Aurillac, Tulle, Salon de Provence&#8230; Pr\u00e8s de <b>400 villes \u00e9ligibles au format City<\/b> ont \u00e9t\u00e9 identifi\u00e9es.\u00a0<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"739044\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"739044\" data-url=\"\/crezeo_widgets\/739044\/update_parameter\" data-name=\"title\">Un nouveau Cash Converters ouvert \u00e0 Sorgues pr\u00e8s d\u2019Avignon<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"739044\" data-url=\"\/crezeo_widgets\/739044\/update_parameter\" data-name=\"text\"><span><b>Le franchis\u00e9 Yvan PIRIO<\/b> a ouvert son <b>troisi\u00e8me magasin sous enseigne Cash Converters<\/b>, le <b>deuxi\u00e8me Cash Converters de format standard.<\/b><\/span> <br \/><span>Apr\u00e8s un parcours de <b>30 ans dans la distribution sp\u00e9cialis\u00e9e<\/b> dans des enseignes telles que D\u00e9cathlon, Sephora, Galeries Lafayette, Yvan PIRIO a rachet\u00e9 la <b>Soci\u00e9t\u00e9 CUIROPOLIS<\/b> bas\u00e9e \u00e0 Chalon sur Sa\u00f4ne en 2012. Cuiropolis est une enseigne r\u00e9gionale (Bourgogne, Franche Comt\u00e9, Rh\u00f4ne Alpes) sp\u00e9cialiste du v\u00eatement cuir et de la maroquinerie. <br \/><\/span> <span><br \/>Apr\u00e8s toutes ses ann\u00e9es d\u2019exp\u00e9riences dans le commerce sp\u00e9cialis\u00e9, Yvan PIRIO a d\u00e9cid\u00e9 de franchir le cap et d\u2019ouvrir son 1er magasin Cash Converters en <b>Juillet 2016 \u00e0 Besan\u00e7on<\/b>, puis un deuxi\u00e8me \u00e0 <b>Bourg en Bresse en Janvier 2017.<\/b><\/span> <span>Ce nouveau magasin Cash Converters propose une surface de vente de <b>550 m\u00b2.\u00a0<\/p>\n<p><\/b><\/span><span><i><span>Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00ab<u><a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire?activity_sector=troc-achat-vente-de-produits-doccasions\">Franchise Troc, achat-vente de produits d&rsquo;occasions<\/a><\/u>\u00bb.<\/span><\/i><b><\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cash Converters, toujours \u00e0 la recherche de nouveaux franchis\u00e9s, vise de nombreuses villes pour s&rsquo;implanter. La franchise qui propose deux formats est accessible \u00e0 partir de 50 K\u20ac. Par ailleurs, le r\u00e9seau a annonc\u00e9 vouloir mettre en valeur une communication plus impactante.<\/p>\n","protected":false},"author":7776,"featured_media":285975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La franchise Cash Converters dynamise son image et poursuit son d\u00e9veloppement<\/title>\n<meta name=\"description\" content=\"Cash Converters, toujours \u00e0 la recherche de nouveaux franchis\u00e9s, vise de nombreuses villes pour s&#039;implanter. La franchise qui propose deux formats est accessible \u00e0 partir de 50 K\u20ac. Par ailleurs, le r\u00e9seau a annonc\u00e9 vouloir mettre en valeur une communication plus impactante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-cash-converters-dynamise-son-image-et-poursuit-son-developpement-8411\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise Cash Converters dynamise son image et poursuit son d\u00e9veloppement\" \/>\n<meta property=\"og:description\" content=\"Cash Converters, toujours \u00e0 la recherche de nouveaux franchis\u00e9s, vise de nombreuses villes pour s&#039;implanter. La franchise qui propose deux formats est accessible \u00e0 partir de 50 K\u20ac. 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