{"id":285980,"date":"2017-04-28T18:03:00","date_gmt":"2017-04-28T17:03:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-cavavin-les-realisations-au-service-des-ambitions-9245"},"modified":"2017-04-28T18:03:00","modified_gmt":"2019-03-07T16:01:15","slug":"franchise-cavavin-les-realisations-au-service-des-ambitions-9245","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-cavavin-les-realisations-au-service-des-ambitions-9245","title":{"rendered":"Franchise Cavavin : les r\u00e9alisations au service des ambitions"},"content":{"rendered":"
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Forte de son chiffre d\u2019affaires en progression, de sa strat\u00e9gie de communication attractive et d\u2019une parfaite ma\u00eetrise de la logistique, la franchise Cavavin poursuit son maillage territorial et son d\u00e9veloppement international.

D\u2019apr\u00e8s un article VU DANS V&S news.<\/i><\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Plus de 30 ans de m\u00e9tier et un concept bien abouti<\/h3>\n
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Cr\u00e9\u00e9e en 1985, la franchise Cavavin<\/a> a su conserver ses fondamentaux tout en tournant vers la modernit\u00e9. R\u00e9sultat : un fort d\u00e9veloppement qui lui permet de rallier un r\u00e9seau de 152 magasins dont 148 en franchise<\/b>. Forte de sa longue d\u2019exp\u00e9rience et d\u2019une solide logistique peaufin\u00e9e au fil des ans, l\u2019enseigne a entam\u00e9 son d\u00e9veloppement \u00e0 l\u2019international. L\u2019ann\u00e9e 2016 a ainsi \u00e9t\u00e9 marqu\u00e9e par deux implantations strat\u00e9giques respectivement en Lausanne et \u00e0 Abidjan.\u00a0<\/b> <\/div>\n
Le lancement d\u2019un nouveau concept, en 2011, a donn\u00e9 un nouveau souffle \u00e0 Cavavin. Michel Bourel, le patron de l\u2019enseigne<\/b>, explique \u00e0 cet effet que le concept en question mise sur une identit\u00e9 visuelle attrayante, des espaces repens\u00e9s et un parcours client plus agr\u00e9able, afin d\u2019attirer une large client\u00e8le.
C\u00f4t\u00e9 offre, Cavavin propose \u00e0 ses clients des vins \u00e0 partir de 3 \u20ac, avec un c\u0153ur de gamme de 5 \u20ac \u00e0 7 ,50 \u20ac. Tous ces \u00e9l\u00e9ments r\u00e9unis ont permis \u00e0 l\u2019enseigne de faire progresser son CA de 10 \u00e0 15% \u00a0en moyenne et d\u2019atteindre un panier moyen allant de 29,80 \u20ac \u00e0 32,50 \u20ac sur Paris et les grands centres urbains.\u00a0<\/div>\n
Olivier Mermuys, directeur des op\u00e9rations et de l’international de Cavavin<\/b> explique que la strat\u00e9gie de communication tient, elle aussi, une place importante dans le d\u00e9veloppement de l\u2019enseigne. Une communication innovante tourn\u00e9e vers les r\u00e9seaux sociaux, et tablant sur des op\u00e9rations efficaces \u00e0 l\u2019instar des conseils relatifs aux accords mets-vins, le Signe \u0153nologique permettant aux clients de cerner leurs pr\u00e9f\u00e9rences, etc.\u00a0<\/div>\n
D\u00e9tenant toutes les cl\u00e9s du succ\u00e8s, la franchise Cavavin se fixe des objectifs ambitieux dont, notamment, le d\u00e9veloppement de son r\u00e9seau fran\u00e7ais pour atteindre 170 magasins en 2019. <\/b>L\u2019enseigne compte \u00e9galement consolider sa pr\u00e9sence \u00e0 l\u2019international en d\u00e9veloppant son r\u00e9seau en Afrique francophone et en investissant de nouveaux territoires dont l’Europe centrale et orientale ainsi que le Vietnam.<\/div>\n
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Forte de son chiffre d\u2019affaires en progression, de sa strat\u00e9gie de communication attractive et d\u2019une parfaite ma\u00eetrise de la logistique, la franchise Cavavin poursuit son maillage territorial et son d\u00e9veloppement international.<\/p>\n","protected":false},"author":7779,"featured_media":285981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-285980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nFranchise 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