{"id":286024,"date":"2017-04-24T00:02:00","date_gmt":"2017-04-23T23:02:00","guid":{"rendered":"https:\/\/ac-franchise.be\/focus-sur-le-dispositif-tv-de-la-franchise-mobalpa-3982"},"modified":"2017-04-24T00:02:00","modified_gmt":"2019-03-07T16:01:16","slug":"focus-sur-le-dispositif-tv-de-la-franchise-mobalpa-3982","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/focus-sur-le-dispositif-tv-de-la-franchise-mobalpa-3982","title":{"rendered":"Focus sur le dispositif TV de la franchise Mobalpa"},"content":{"rendered":"<div id=\"735435\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"735435\" data-url=\"\/crezeo_widgets\/735435\/update_parameter\"          data-name=\"text\">       <span><b>Outre ses produits d\u2019excellente qualit\u00e9 et ses prix tr\u00e8s comp\u00e9titifs, la franchise Mobalpa mise sur une pr\u00e9sence sur la t\u00e9l\u00e9 nationale afin de consolider sa notori\u00e9t\u00e9 et ramener du trafic \u00e0 son r\u00e9seau.<\/b> Le dispositif TV de l\u2019enseigne comporte la diffusion de spots et le sponsoring.<\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"735432\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"735432\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/23\/20170423235748-b20815b146aba2ee084cab3b8adafbbd.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/23\/20170423235748-b20815b146aba2ee084cab3b8adafbbd.jpg\" title=\"Spot Mobalpa \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"735432\" data-url=\"\/crezeo_widgets\/735432\/update_parameter\"             data-name=\"title\">La communication au c\u0153ur de l\u2019accompagnement Mobalpa<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"735432\" data-url=\"\/crezeo_widgets\/735432\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\">Franchiseur s\u00e9rieux et tr\u00e8s engag\u00e9 aupr\u00e8s de son r\u00e9seau, Mobalpa fait b\u00e9n\u00e9ficier ses adh\u00e9rents d\u2019un accompagnement tr\u00e8s actif tant au lancement que tout au long de la dur\u00e9e du contrat. Cet accompagnement passe, entre autres, par une strat\u00e9gie de communication efficace. Strat\u00e9gie que la <a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-mobalpa\">franchise Mobalpa<\/a> concr\u00e9tise notamment \u00e0 travers une pr\u00e9sence sur la t\u00e9l\u00e9 nationale. <b>Au total, ce sont plus de 1000 spots, mettant en avant les garanties de l\u2019enseigne, qui ont \u00e9t\u00e9 diffus\u00e9s entre le 26 f\u00e9vrier et le 25 mars. <\/b>Les spots Mobalpa ont b\u00e9n\u00e9fici\u00e9 d\u2019une pr\u00e9sence sur des \u00e9missions fortes en audience (66 minutes, E=M6, Capital ou encore Chasseurs d&rsquo;appartement). Cette premi\u00e8re vague sera suivie par d\u2019autres tout au long de l\u2019ann\u00e9e.<\/div>\n<div class=\"\" style=\"\"><b>Outre la diffusion de spots, le dispositif TV de la franchise Mobalpa mise sur le sponsoring.<\/b> L\u2019enseigne fait partie des annonceurs qui sponsoriseront l\u2019\u00e9mission Koh Lanta.\u00a0<\/div>\n<div class=\"\" style=\"\">Autant d\u2019occasions de se rapprocher des consommateurs et de leurs donner envie de se rendre en magasin afin de concr\u00e9tiser leur projet de cuisine, salle de bain et dressing.\u00a0<\/div>\n<div class=\"\" style=\"\"><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Outre ses produits d\u2019excellente qualit\u00e9 et ses prix tr\u00e8s comp\u00e9titifs, la franchise Mobalpa mise sur une pr\u00e9sence sur la t\u00e9l\u00e9 nationale afin de consolider sa notori\u00e9t\u00e9 et ramener du trafic \u00e0 son r\u00e9seau. Le dispositif TV de l\u2019enseigne comporte la diffusion de spots et le sponsoring.<\/p>\n","protected":false},"author":7779,"featured_media":286023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus sur le dispositif TV de la franchise Mobalpa<\/title>\n<meta name=\"description\" content=\"Outre ses produits d\u2019excellente qualit\u00e9 et ses prix tr\u00e8s comp\u00e9titifs, la franchise Mobalpa mise sur une pr\u00e9sence sur la t\u00e9l\u00e9 nationale afin de consolider sa notori\u00e9t\u00e9 et ramener du trafic \u00e0 son r\u00e9seau. 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