{"id":286040,"date":"2017-04-19T14:10:00","date_gmt":"2017-04-19T13:10:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelle-protection-accordee-aux-marques-faiblement-distinctives-8937"},"modified":"2017-04-19T14:10:00","modified_gmt":"2019-03-07T16:01:16","slug":"quelle-protection-accordee-aux-marques-faiblement-distinctives-8937","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelle-protection-accordee-aux-marques-faiblement-distinctives-8937","title":{"rendered":"Quelle protection accord\u00e9e aux marques faiblement distinctives?"},"content":{"rendered":"
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La Cour de Justice de l’Union Europ\u00e9enne a r\u00e9cemment r\u00e9affirm\u00e9 sa position sur la protection<\/b> accord\u00e9e aux marques faiblement distinctives, en pr\u00e9cisant que la faible distinctivit\u00e9 d’une marque n’influe pas sur le r\u00e9gime de protection de cette derni\u00e8re. <\/div>\n
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Cet arr\u00eat du 8 novembre 2016, permet de rappeler qu’il est important de ne pas se fier au caract\u00e8re \u00e9vocateur de certains signes par rapport aux services et\/ou produits propos\u00e9s, ce caract\u00e8re ne garantissant aucunement que ces signes ne soient pas prot\u00e9g\u00e9s par le droit des marques.<\/div>\n
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L’appr\u00e9ciation du risque de confusion indiff\u00e9rente au caract\u00e8re faiblement distinctif de la marque<\/h3>\n
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Dans l’affaire port\u00e9e devant la CJUE, la soci\u00e9t\u00e9 LG ELECTRONICS, titulaire de marques verbales nationales \u00ab KOMPRESSOR \u00bb, s’est oppos\u00e9e \u00e0 l’enregistrement d’une marque de l’Union Europ\u00e9enne \u00ab COMPRESSOR TECHNOLOGY \u00bb portant sur les m\u00eames services et produits. <\/div>\n
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Malgr\u00e9 le caract\u00e8re peu discriminant du signe ant\u00e9rieur \u00ab KOMPRESSOR \u00bb au regard des services et produits propos\u00e9s notamment des aspirateurs utilisant un syst\u00e8me permettant de compresser les poussi\u00e8res, la Cour a confirm\u00e9 l’arr\u00eat rendu par le Tribunal de l’Union Europ\u00e9enne (TUE) qui a relev\u00e9 que, d’une part, les produits en cause \u00e9taient, en partie, identiques et, en partie, similaires et, d’autre part, que les signes en conflit \u00e9taient similaires.\u00a0<\/div>\n
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Selon la Cour : \u00ab l‘effet cumulatif de ces constats, suffit, en tout \u00e9tat de cause, pour pouvoir conclure \u00e0 l’existence d’un risque de confusion, m\u00eame si le caract\u00e8re distinctif des marques nationales ant\u00e9rieures \u00e9tait consid\u00e9r\u00e9 comme \u00e9tant faible.<\/i> \u00bb<\/div>\n
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Le raisonnement est limpide et sans ambigu\u00eft\u00e9, le risque de confusion, \u00e9l\u00e9ment incontournable en mati\u00e8re de marque et d’appr\u00e9ciation de la contrefa\u00e7on, est caract\u00e9ris\u00e9 d\u00e8s lors qu’il y’a identit\u00e9 ou similitude de produits et\/ou services et si les signes pr\u00e9sentent d’importantes similitudes. \u00a0<\/div>\n
La faible distinctivit\u00e9 de la marque ant\u00e9rieure n’a donc aucune influence sur l’appr\u00e9ciation du risque <\/b>de confusion. Cette stricte appr\u00e9ciation du risque de confusion conf\u00e8re aux marques faiblement distinctives un r\u00e9gime de protection particuli\u00e8rement favorable.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un r\u00e9gime de protection anormalement favorable ?<\/h3>\n
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A ce stade, il convient de rappeler que l’objet principal d’une marque est de permettre l’identification d’un produit ou d’un service.<\/b> C’est pour cette raison que les marques descriptives ne sont pas valables. <\/div>\n
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Or, un des arguments avanc\u00e9s pour contester la position adopt\u00e9e par le TUE en premi\u00e8re instance et reprise par la Cour, rappelle que la tendance adopt\u00e9e par la Cour conduit \u00e0 conf\u00e9rer des monopoles \u00e0 des marques compos\u00e9es presque exclusivement de termes descriptifs.\u00a0<\/div>\n
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C’est ce \u00ab presque \u00bb qui pose toute la difficult\u00e9, c’est cette petite nuance qui va permettre \u00e0 la marque d’\u00eatre valable en \u00e9vitant une action en nullit\u00e9 bas\u00e9e sur le caract\u00e8re exclusivement descriptif de la marque. C’est cette m\u00eame nuance qui permettra \u00e0 des signes faiblement distinctifs de b\u00e9n\u00e9ficier du r\u00e9gime de protection accord\u00e9 aux marques.<\/b> <\/div>\n
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La Cour a beau pr\u00e9ciser que \u00ab s’il est vrai que le risque de confusion est d’autant plus \u00e9lev\u00e9 que le caract\u00e8re distinctif de la marque ant\u00e9rieure s’av\u00e8re important \u00bb \u00a0elle s’empresse de sp\u00e9cifier qu’ \u00ab un tel risque n’est pas pour autant exclu lorsque le caract\u00e8re distinctif de la marque ant\u00e9rieur est faible.<\/i> \u00bb peu importe que le risque de confusion soit faible ou \u00e9lev\u00e9, d\u00e8s l’instant o\u00f9 il est caract\u00e9ris\u00e9, les effets sont les m\u00eames.<\/p>\n

Antoine LASSERRE, avocat du cabinet Cornet Vincent S\u00e9gurel.\u00a0<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La Cour de Justice de l’Union Europ\u00e9enne a r\u00e9cemment r\u00e9affirm\u00e9 sa position sur la protection accord\u00e9e aux marques faiblement distinctives, en pr\u00e9cisant que la faible distinctivit\u00e9 d’une marque n’influe pas sur le r\u00e9gime de protection de cette derni\u00e8re.<\/p>\n","protected":false},"author":48,"featured_media":142466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-286040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nQuelle 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