{"id":286076,"date":"2017-04-17T12:13:00","date_gmt":"2017-04-17T11:13:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quels-sont-les-freins-au-developpement-de-la-franchise-en-algerie-4293"},"modified":"2017-04-17T12:13:00","modified_gmt":"2019-03-07T16:01:17","slug":"quels-sont-les-freins-au-developpement-de-la-franchise-en-algerie-4293","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quels-sont-les-freins-au-developpement-de-la-franchise-en-algerie-4293","title":{"rendered":"Quels sont les freins au d\u00e9veloppement de la franchise en Alg\u00e9rie ?"},"content":{"rendered":"
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Comme en Tunisie ou au Maroc, \u00a0la franchise existe en Alg\u00e9rie<\/b>. De nombreuses marques internationales se d\u00e9veloppent dans le pays o\u00f9 une centaine de r\u00e9seaux sont d\u00e9j\u00e0 implant\u00e9s, parfois encore tr\u00e8s modestement il est vrai. On y trouve la franchise Yves Rocher<\/a>, Gautier<\/a>, la franchise Ixina<\/a> ou encore le lunettier Alain Afflelou<\/a>. Carrefour avait aussi ouvert mais a quitt\u00e9 le pays en 2009. Il y a aussi des enseignes\u00a0de pr\u00eat-\u00e0-porter.
L\u2019Alg\u00e9rie est un pays tr\u00e8s attrayant <\/b>pour de nombreuses marques internationales. Mais plusieurs freins emp\u00eachent les franchiseurs de se d\u00e9velopper rapidement dans le pays. Et pourtant cela permettrait de lutter contre les fl\u00e9aux de l\u2019informel et de la contrefa\u00e7on, un des objectifs des pouvoirs publics. <\/p>\n

D’apr\u00e8s un article Vu dans Alg\u00e9rie Eco<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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60 franchises en 2010 … Aujourd'hui, plus d'une centaine se sont install\u00e9es sur tout le territoire alg\u00e9rien. <\/div>\n<\/p><\/div>\n
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Quels sont les principaux obstacles ?<\/h3>\n
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\u00a0\u00ab La franchise est un accord par lequel une entreprise, appel\u00e9e franchiseur, accorde \u00e0 une autre entreprise, dite le franchis\u00e9, le droit d\u2019utiliser \u00a0sa marque pour distribuer des produits ou des services, contre une r\u00e9mun\u00e9ration, appel\u00e9e royalties <\/i>\u00bb, \u00a0a soulign\u00e9 M. Mouhoune Mustapha, chef de service assistance et conseil aux entreprises \u00e0 la Chambre alg\u00e9rienne de Commerce et d\u2019Industrie (CACI).\u00a0 <\/p>\n

Le commerce en franchise permet un transfert de savoir-faire<\/a><\/b> \u00e0 travers l\u2019apprentissage de techniques de vente modernes visant \u00e0 satisfaire le consommateur et \u00e0 rentabiliser l’entreprise. La franchise est cr\u00e9atrice d\u2019emploi et permet de moderniser rapidement le commerce int\u00e9rieur. <\/div>\n

Selon M. Mouhoune Mustapha, si la franchise a du mal \u00e0 se frayer un chemin en Alg\u00e9rie<\/b>, c\u2019est surtout \u00e0 cause de l\u2019interdiction respect\u00e9e par la Banque d\u2019Alg\u00e9rie \u00e0 transf\u00e9rer les royalties hors du pays<\/b>. Il ajoute \u00e0 cela le fait que \u00a0la loi sur la concurrence interdit d’accorder l\u2019exclusivit\u00e9 d\u2019une marque sur une zone. <\/p>\n

Le point positif est que m\u00eame s\u2019il n\u2019y a pas de cadre juridique propre \u00e0 la franchise, cette derni\u00e8re n’est pas ill\u00e9gale car elle reste r\u00e9gie par le code de commerce qui r\u00e9glemente toutes les activit\u00e9s commerciales dans le pays.<\/p>\n

Lisez aussi <\/i>La franchise en Alg\u00e9rie, \u00e9tat des lieux<\/i><\/a> !<\/i><\/p><\/div>\n

La Royalty, appel\u00e9e aussi redevance, est un paiement forfaitaire<\/b> ou proportionnel g\u00e9n\u00e9ralement mensuel. Cela correspond au droit d’utilisation et d’exploitation du concept et de l’enseigne et aux services apport\u00e9s par le franchiseur pendant toute la dur\u00e9e du contrat.\u00a0<\/div>\n
La\u00a0Royalty n’<\/b>est pas la r\u00e9mun\u00e9ration d\u2019une prestation de service et si la Banque d\u2019Alg\u00e9rie interdit son transfert \u00a0vers un autre pays, c\u2019est justement parce qu\u2019elle n’est pas\u00a0consid\u00e9r\u00e9e \u00a0comme une prestation de service. \u00a0<\/p>\n

Pour en savoir plus sur les royalties, La r\u00e9daction vous invite \u00e0 lire cet article : <\/i>Que sont une royalty et un droit d’entr\u00e9e en franchise ?<\/a><\/p>\n

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Comment contourner les obstacles ?<\/h3>\n
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Pour s\u2019implanter en Alg\u00e9rie, pays du Maghreb pr\u00e9sentant un potentiel de d\u00e9veloppement important pour les enseignes internationales, le franchiseur \u00e9tranger a deux solutions<\/b> :\u00a0<\/p><\/div>\n
1\t– Si le franchiseur op\u00e8re dans la distribution de marchandises, il peut ne pas facturer des royalties et se limiter au prix d\u2019achat des marchandises. Mais cela ne peut pas convenir \u00e0 une enseigne de service ou de restauration.<\/p><\/div>\n
2\t– Le franchiseur \u00e9tranger peut \u00e9tablir un contrat de franchise<\/a> pr\u00e9sentant deux parties<\/b> : les royalties d’un c\u00f4t\u00e9 et de l\u2019autre cot\u00e9 l\u2019assistance technique. En proc\u00e9dant ainsi, les franchis\u00e9s peuvent justifier le transfert de fonds au titre de l\u2019assistance technique.<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les actions men\u00e9es <\/h3>\n
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La CACI a organis\u00e9 en janvier 2016 un s\u00e9minaire sur la franchise,<\/b> en collaboration avec le programme de d\u00e9veloppement du droit commercial du d\u00e9partement de commerce des Etats-Unis et en partenariat avec plusieurs experts dont Jean Samper d’AC Franchise.<\/p><\/div>\n
Ce s\u00e9minaire a \u00e9t\u00e9 suivi de deux ateliers qui ont pour objectif \u00ab d\u2019inculquer la culture de la franchise aux op\u00e9rateurs \u00e9conomiques, repr\u00e9sentants et associations patronales, ainsi qu\u2019aux institutions publiques, repr\u00e9sent\u00e9es par le minist\u00e8re du Commerce et la Banque d\u2019Alg\u00e9rie \u00bb, pr\u00e9cise M. Mouhoune.<\/div>\n
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Consultez\u00a0aussi notre dossier complet sp\u00e9cial Alg\u00e9rie : \u00a0<\/i>La Franchise en Alg\u00e9rie : Etat des lieux, perspectives et freins !<\/i><\/a> <\/p>\n

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Note d’AC Franchise qui a cr\u00e9\u00e9 ac-franchise.be Alg\u00e9rie en 2006<\/h3>\n
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Une loi sur la franchise est en pr\u00e9paration. Le but du gouvernement est d’en permettre le d\u00e9veloppement mais sans ouvrir en grand les vannes des importations de produits et de l’exportation des devises. Il est trop t\u00f4t pour dire si cette loi sera plus dynamique que protectionniste.<\/p>\n

Il faut noter que les franchises pr\u00e9sentes dans le pays couvrent de nombreux domaines : restauration, textile, entretien auto, publicit\u00e9, etc… Il est clair que les entrepreneurs qui le veulent trouvent des solutions.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Comme en Tunisie ou au Maroc, la franchise existe en Alg\u00e9rie. De nombreuses marques internationales se d\u00e9veloppent dans le pays o\u00f9 une centaine de r\u00e9seaux sont d\u00e9j\u00e0 implant\u00e9s, parfois encore tr\u00e8s modestement il est vrai. On y trouve la franchise Yves Rocher, Gautier, la franchise Ixina ou encore le lunettier Alain Afflelou.<\/p>\n","protected":false},"author":48,"featured_media":286074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,136,141],"class_list":["post-286076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-international","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nQuels sont les freins au d\u00e9veloppement de la franchise en Alg\u00e9rie ?<\/title>\n<meta name=\"description\" content=\"Comme en Tunisie ou au Maroc, la franchise existe en Alg\u00e9rie. 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