{"id":286083,"date":"2017-04-14T15:10:00","date_gmt":"2017-04-14T14:10:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-orchestra-lhistoire-dun-reseau-7974"},"modified":"2017-04-14T15:10:00","modified_gmt":"2019-03-07T16:01:17","slug":"franchise-orchestra-lhistoire-dun-reseau-7974","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-orchestra-lhistoire-dun-reseau-7974","title":{"rendered":"Franchise Orchestra : l\u2019Histoire d\u2019un r\u00e9seau"},"content":{"rendered":"
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La franchise Orchestra est sp\u00e9cialis\u00e9e dans la vente de v\u00eatements d\u2019enfants de la naissance \u00e0 14 ans<\/b>, d\u2019articles pour futures mamans et d\u2019articles de pu\u00e9riculture.<\/div>\n
L\u2019enseigne ne cesse de d\u00e9velopper son r\u00e9seau en France comme \u00e0 l\u2019international tout en prenant racine dans son Histoire.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les d\u00e9buts de la franchise Orchestra remontent \u00e0 la fin des ann\u00e9es 90, lorsque Chantal et Pierre\u00a0Mestre<\/b> ont lanc\u00e9 leur concept : une marque de v\u00eatements pour enfants avec un mod\u00e8le de distribution novateur. L\u2019enseigne a atteint un nouveau cap en d\u00e9ployant, d\u00e8s 2006, un concept plus large, celui des Grands Orchestra<\/b>.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Evolution du logo Orchestra <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le club Orchestra<\/h3>\n
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Toujours dans l\u2019id\u00e9e de faciliter la t\u00e2che aux parents et de leur permettre de faire des \u00e9conomies, Orchestra a mis en place son concept Club Orchestra<\/b>. Le principe est simple, une cotisation de 30\u20ac par an donne droit \u00e0 une r\u00e9duction de 50% toute l\u2019ann\u00e9e sur toutes les collections mode<\/b>.\u00a0 <\/div>\n
Le Club Orchestra a connu un succ\u00e8s tel qu\u2019il a \u00e9t\u00e9 d\u00e9ploy\u00e9 en Espagne, puis en France, en Belgique et en Suisse<\/b>.\u00a0<\/div>\n
L\u2019enseigne a parall\u00e8lement continu\u00e9 son d\u00e9veloppement \u00e0 travers l\u2019ouverture d\u2019un flagship \u00e0 Paris, puis \u00e0 Madrid et \u00e0 Barcelone<\/b>, mais \u00e9galement \u00e0 travers l\u2019implantation en Turquie et en Chine depuis 2012<\/b>.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pr\u00e9maman rejoint Orchestra<\/h3>\n
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C\u2019est tout naturellement que le groupe Orchestra, dont les articles sont destin\u00e9s aux enfants de 0 \u00e0 14 ans, s\u2019est rapproch\u00e9 de Pr\u00e9maman, sp\u00e9cialis\u00e9e dans les articles pour femmes enceintes et de pu\u00e9riculture depuis 1953. <\/div>\n
L\u2019enseigne Belge, qui a \u00e9t\u00e9 lanc\u00e9e avec une seule boutique \u00e0 Bruxelles, a progressivement d\u00e9velopp\u00e9 son r\u00e9seau autant au national qu\u2019\u00e0 l\u2019international en ouvrant des succursales \u00e0 Luxembourg et \u00e0 Ath\u00e8nes. En 2012, Pr\u00e9maman comptait 300 boutiques dans le monde, elle a rejoint le groupe Orchestra la m\u00eame ann\u00e9e<\/b>. \u00a0<\/div>\n
Orchestra-Pr\u00e9maman est \u00e0 la t\u00eate du 1er m\u00e9ga-store en France<\/b> (d\u2019une surface de 3000 m2), ainsi que de 560 magasins implant\u00e9s dans 40 pays<\/b>.\u00a0Le Club Orchestra compte aujourd’hui plus de 3 millions de consommateurs en Europe mais \u00e9galement au Maroc, au Canada et \u00e0 l\u2019\u00cele Maurice.<\/b><\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Op\u00e9ration de lev\u00e9e de fonds <\/h3>\n
a franchise Orchestra voit les choses en grand et se donne les moyens d\u2019atteindre ses objectifs. L\u2019<\/b>enseigne a ainsi proc\u00e9d\u00e9, en septembre 2016, \u00a0\u00e0 une op\u00e9ration de lev\u00e9e de fonds \u00e0 la Bourse de Paris afin de r\u00e9colter 45 millions d\u2019euros<\/b>. De quoi financer ses prochaines acquisitions et soutenir sa politique de rachats.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des partenariats strat\u00e9giques <\/h3>\n
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Forte d\u2019une parfaite ma\u00eetrise de son march\u00e9, la franchise Orchestra renforce continuellement sa pr\u00e9sence sur diff\u00e9rents segments. L\u2019enseigne a sign\u00e9, \u00e0 cet effet, un partenariat avec la soci\u00e9t\u00e9 am\u00e9ricaine, Destination Maternity, sp\u00e9cialis\u00e9e dans les v\u00eatements pour femmes enceintes. <\/b>

La nouvelle entit\u00e9 appartiendra \u00e0 Orchestra \u00e0 hauteur de 72% contre 28% pour l\u2019entreprise am\u00e9ricaine.<\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise Orchestra investit dans la logistique <\/h3>\n
Pour accompagner son d\u00e9veloppement, la franchise Orchestra s\u2019offre une toute nouvelle plateforme logistique d\u2019une superficie de 50.000 m\u00b2, extensible \u00e0 100.000 m\u00b2. <\/b>\u00a0La plateforme en question sera op\u00e9rationnelle en 2019 et accueillera 300 salari\u00e9s (magasiniers, caristes, pr\u00e9parateurs de commandes, encadrement, ing\u00e9nieurs et informaticiens) avant de doubler ses effectifs.<\/span>

L\u2019enseigne a \u00e9galement investi dans un nouveau si\u00e8ge social de 8.000 m\u00b2.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dynamisme et fort d\u00e9veloppement, tels sont les axes de la franchise Orchestra.
\nDes axes que l’enseigne a adopt\u00e9s d\u00e8s son lancement et qu’elle se donne les moyens de concr\u00e9tiser \u00e0 travers de multiples actions.<\/p>\n","protected":false},"author":7828,"featured_media":286077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nFranchise Orchestra : l\u2019Histoire d\u2019un r\u00e9seau<\/title>\n<meta name=\"description\" content=\"Dynamisme et fort d\u00e9veloppement, tels sont les axes de la franchise Orchestra. 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