{"id":286087,"date":"2017-04-14T10:39:00","date_gmt":"2017-04-14T09:39:00","guid":{"rendered":"https:\/\/ac-franchise.be\/dix-tendances-alimentaires-emergentes-en-belgique-8677"},"modified":"2017-04-14T10:39:00","modified_gmt":"2019-03-07T16:01:17","slug":"dix-tendances-alimentaires-emergentes-en-belgique-8677","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/dix-tendances-alimentaires-emergentes-en-belgique-8677","title":{"rendered":"Dix tendances alimentaires \u00e9mergentes en Belgique"},"content":{"rendered":"
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Nos habitudes alimentaires \u00e9voluent de mani\u00e8re radicale<\/b>. Sans \u00eatre des \u2018early adopters\u2019, les Belges int\u00e8grent de plus en plus rapidement les nouvelles tendances du fait de la mondialisation et de la popularit\u00e9 des m\u00e9dias sociaux.
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Un nouveau rapport de Weber Shandwick documente les tendances alimentaires qui s\u2019appr\u00eatent \u00e0 d\u00e9ferler sur la Belgique, un march\u00e9 o\u00f9 13,1 % du revenu moyen est consacr\u00e9 \u00e0 l\u2019alimentaire. La famille belge moyenne d\u00e9pense environ 4 700 euros par an en achats alimentaires et boissons non alcoolis\u00e9es. Sachant qu\u2019il y a approximativement 4,8 millions de m\u00e9nages en Belgique, cela repr\u00e9sente une d\u00e9pense annuelle totale de 22 milliards d\u2019euros. <\/div>\n
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Le rapport d\u00e9crit dix grandes tendances alimentaires et analyse leur impact sur les marques et les entreprises<\/b>, ainsi que les opportunit\u00e9s et d\u00e9fis qui en d\u00e9coulent. \u00c0 chaque tendance correspond \u00e9galement une contre-tendance\u2026<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1. Stop au gaspillage alimentaire<\/h3>\n
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Les consommateurs belges jettent entre 15 et 25 kilos de nourriture par an. Cela repr\u00e9sente approximativement 200 000 tonnes de nourriture gaspill\u00e9e, assez pour nourrir 100 000 familles belges pendant un an. Le gouvernement flamand s\u2019est donn\u00e9 pour objectif de r\u00e9duire le gaspillage alimentaire de 15 % d\u2019ici 2020. De son c\u00f4t\u00e9, le gouvernement wallon vise une diminution de 30 % d\u2019ici 2025. <\/div>\n
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Concepts inspirants<\/b> : Re-Fruit,<\/b> un concept qui ne juge pas les fruits sur base de leur forme ou de leur calibre ; les \u2018l\u00e9gumes moches<\/b>\u2019, entre autres vendus chez Intermarch\u00e9, Delhaize et Albert Heijn ; Rekub, une app qui permet aux distributeurs de faire la promotion des produits approchant de leur date de p\u00e9remption ; les magasins sans emballage, tels que La Petite Constance dans le Hainaut et Ohne \u00e0 Gand.<\/div>\n
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Contre-tendance : pour un autre groupe de consommateurs, le consum\u00e9risme d\u00e9raisonn\u00e9 reste la norme, avec le prix comme principal crit\u00e8re.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2. Penser local, agir local<\/h3>\n
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Une famille belge de quatre personnes requiert en moyenne huit tonnes de CO2 pour la production et le transport de sa nourriture. Nous parcourons en outre 2 500 kilom\u00e8tres par an pour acheter notre nourriture. Heureusement, la prise de conscience grandit. En 2016, les ventes \u00e0 la ferme ont progress\u00e9 de 1,5 % et on d\u00e9nombre \u00e0 ce jour en Flandre plus de 3 000 fournisseurs en circuit court. <\/div>\n
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Concepts inspirants <\/b>: les fermes urbaines high-tech telles que les usines automatis\u00e9es d\u2019Urban Crops<\/b> ; l\u2019am\u00e9nagement d\u2019un potager sur le toit du supermarch\u00e9 Delhaize Boondael ; Belgomarkt, le magasin 100 % belge.<\/div>\n
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Contre-tendance : la mondialisation galopante. Les consommateurs peuvent acheter tout ce qu\u2019ils veulent partout dans le monde. Un seul clic suffit pour commander 100 grammes de champignons s\u00e9ch\u00e9s provenant directement d\u2019Asie.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3. Flexi-Foodies<\/h3>\n
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Les Flexi-Foodies \u00e9chappent \u00e0 toute \u00e9tiquette. Le lundi, ils mangent v\u00e9g\u00e9tarien ; le mardi, ils se r\u00e9galent d\u2019un steak-frites ; le mercredi, ils ach\u00e8tent une tarte vegan chez le boulanger. La diff\u00e9rence avec les flexitariens ? Un Flexi-Foodie est quelqu\u2019un qui essaie un peu de tout, alors qu\u2019un flexitarien est un v\u00e9g\u00e9tarien dans l\u2019\u00e2me, qui mange occasionnellement de la viande. <\/div>\n
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Concepts inspirants <\/b>: \u2018De Vegetarische Slager\u2019 commercialise des produits v\u00e9g\u00e9tariens <\/b>ayant exactement le m\u00eame aspect que la viande dans quelque 500 supermarch\u00e9s ; la marque bruxelloise Yumm\u2019Eat propose des alternatives v\u00e9g\u00e9tales \u00e0 la viande en divers lieux \u00e9ph\u00e9m\u00e8res de la capitale.<\/div>\n
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Contre-tendance<\/b> : on assiste \u00e0 un regain d\u2019engouement pour la viande. Les boucheries artisanales (Dierendonck) et les restaurants<\/b> surfent sur cette tendance et mettent la viande matur\u00e9e et les parties moins nobles comme les abats \u00e0 l\u2019honneur.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4. Sant\u00e9<\/h3>\n
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Neuf Belges sur dix pensent qu\u2019une alimentation saine est importante, mais seule la moiti\u00e9 d\u2019entre eux sait ce que cela implique. Le sucre, en particulier, est montr\u00e9 du doigt. Si la taxe sur le sucre a \u00e9t\u00e9 discr\u00e8tement abandonn\u00e9e, le gouvernement belge, FEVIA et Comeos ont sign\u00e9 en 2016 la \u2018Convention Alimentation \u00e9quilibr\u00e9e\u2019, par laquelle ils s\u2019engagent \u00e0 r\u00e9duire de 5 % l\u2019apport calorique journalier des Belges d\u2019ici 2020.\u00a0 <\/div>\n
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Concepts inspirants<\/b> : Tourn\u00e9e Min\u00e9rale sensibilise le public \u00e0 la consommation d\u2019alcool ; le hashtag #healthyeating r\u00e9unit plus de 13 millions de posts sur Instagram, #healthyfood atteignant m\u00eame la barre des 21 millions.<\/div>\n
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Contre-tendance<\/b> : les \u2018plaisirs coupables\u2019 ne sont jamais bien loin lorsqu\u2019il s\u2019agit d\u2019alimentation. Difficile en effet de r\u00e9sister \u00e0 un hamburger bien juteux, \u00e0 un bon cornet de frites ou aux viennoiseries du dimanche matin\u2026<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5. Tous allergiques ?<\/h3>\n
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Plus de 300 000 Belges ont chang\u00e9 leur alimentation quotidienne \u00e0 cause d\u2019une allergie alimentaire ou d\u2019une intol\u00e9rance au gluten, au lactose, au soja\u2026 Pour beaucoup, le choix d\u2019un r\u00e9gime sans gluten ou sans lactose rel\u00e8ve d\u2019un v\u00e9ritable mode de vie (d\u2019apr\u00e8s les \u00e9tudes scientifiques, \u2018seuls\u2019 50 000 Belges souffrent de la maladie c\u0153liaque). <\/div>\n
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Concepts inspirants <\/b>: l\u2019app MyFood aide les consommateurs \u00e0 g\u00e9rer leurs allergies alimentaires en scannant les \u00e9tiquettes et en leur signalant les ingr\u00e9dients nocifs ; Gent Jazz et Jazz Middelheim ont \u00e9t\u00e9 les premiers festivals de Belgique \u00e0 proposer des plats sans allerg\u00e8ne \u00e0 leur public.<\/div>\n
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Contre-tendance<\/b> : les omnivores minimisent le probl\u00e8me, mangent tout ce dont ils ont envie et le font clairement savoir.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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6. Le cocooning<\/h3>\n
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Il n\u2019a jamais \u00e9t\u00e9 aussi facile de se faire livrer de la nourriture \u00e0 domicile gr\u00e2ce \u00e0 des entreprises telles que Deliveroo, Ubereats, Kamoon\u2026 Les analystes pr\u00e9disent que les Belges suivront bient\u00f4t les traces de leurs voisins n\u00e9erlandais, qui se sont fait livrer leur repas une fois par semaine en 2016. Les communaut\u00e9s de partage alimentaire sont \u00e9galement devenues monnaie courante. <\/div>\n
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Concepts inspirants<\/b> : les colis repas de HelloFresh, Marley Spoon et Smartmat font des \u00e9mules du c\u00f4t\u00e9 de la grande distribution ; Delhaize \u00e9tend ses services de livraison \u00e0 domicile.<\/b> <\/div>\n
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Contre-tendance <\/b>: les consommateurs qui sortent de chez eux veulent vivre quelque chose d\u2019in\u00e9dit ; ils sont \u00e0 la recherche d\u2019exp\u00e9riences qui mettent tous leurs sens en \u00e9veil.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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7. Foodies \u00e0 temps plein<\/h3>\n
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Le sch\u00e9ma classique petit-d\u00e9jeuner\/d\u00eener\/souper commence \u00e0 battre de l\u2019aile, en particulier chez les millenials et la g\u00e9n\u00e9ration X. Cette tendance met les marques, les restaurants et les distributeurs au d\u00e9fi de r\u00e9pondre aux besoins des consommateurs au moyen d\u2019options de snacking tout au long de la journ\u00e9e, d\u2019emballages \u00e0 emporter, de collations saines et de produits durables. <\/div>\n
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Concepts inspirants <\/b>: Amazon a r\u00e9cemment annonc\u00e9 le lancement d\u2019Amazon Go, le supermarch\u00e9 ultime pour des courses faciles et rapides ; Carrefour express<\/a> et Delhaize Shop & Go<\/a> enregistrent une forte croissance en Belgique.<\/b> <\/div>\n
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Contre-tendance<\/b> : le \u2018slow dining\u2019. Les consommateurs prennent le temps de s\u2019attabler et de savourer leur nourriture, loin du rythme effr\u00e9n\u00e9 de la vie quotidienne.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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8. De nouvelles exp\u00e9riences commerciales<\/h3>\n
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90 % des Belges pr\u00e9f\u00e8rent toujours faire leurs courses alimentaires dans des supermarch\u00e9s ou commerces <\/b>de proximit\u00e9 physiques, ou encore sur les march\u00e9s. Des \u00e9tudes r\u00e9v\u00e8lent que 80 % des millenials recherchent des exp\u00e9riences diff\u00e9rentes et sont pr\u00eats \u00e0 y mettre le prix. La question que les distributeurs alimentaires doivent se poser est la suivante : \u00ab Que puis-je offrir \u00e0 mes clients dans mes magasins qu\u2019ils ne trouvent pas en ligne ou chez mes concurrents ? \u00bb <\/div>\n
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Concepts inspirants <\/b>: CRU, le march\u00e9 couvert de Colruyt Group ; les stands Sushi Daily chez Carrefour ; Jumbo Foodmarkt, qui combine retail et horeca.<\/div>\n
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Contre-tendance<\/b> : pour beaucoup de gens, les courses restent une activit\u00e9 purement fonctionnelle. Des distributeurs tels que Colruyt doivent leur succ\u00e8s aux prix bas et \u00e0 l\u2019efficacit\u00e9 en magasin. Les clients en ligne remplacent la traditionnelle visite au magasin par une alternative plus efficace et moins chronophage.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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9. Cuisines ethniques<\/h3>\n
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2016 a \u00e9t\u00e9 l\u2019ann\u00e9e des nouilles ramen japonaises et des hamburgers am\u00e9ricains en Belgique. 2017 sera plac\u00e9e sous le signe du poke hawa\u00efen et des produits d\u2019\u00e9picerie fine juifs<\/b>. Les consommateurs appr\u00e9cient la vari\u00e9t\u00e9 et trouvent les \u2018cuisines d\u2019ailleurs\u2019 plus saines et plus savoureuses. Les millenials et la g\u00e9n\u00e9ration Z sont toujours en qu\u00eate de nouvelles exp\u00e9riences. <\/div>\n
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Concepts inspirants<\/b> : gr\u00e2ce \u00e0 la popularit\u00e9 d\u2019Instagram, les tendances alimentaires se r\u00e9pandent \u00e0 toute vitesse dans le monde entier ; les marques ont l\u2019opportunit\u00e9 de fournir des solutions simples d\u2019emploi aux consommateurs.<\/div>\n
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Contre-tendance<\/b> : les Belg\u00e9tariens. Les recettes traditionnelles belges sont plus populaires que jamais. Le 1er mars a r\u00e9cemment \u00e9t\u00e9 d\u00e9sign\u00e9 \u2018Journ\u00e9e du carbonade-frites\u2019 en Flandre.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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10. The New Cool<\/h3>\n
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L\u2019ann\u00e9e derni\u00e8re, tout le monde \u00e9tait fou du kale et du toast \u00e0 l\u2019avocat. Quels sont les ingr\u00e9dients et les plats qui auront la cote en 2017 ? Weber Shandwick parie entre autres sur : l\u2019eau infus\u00e9e \u00e0 la past\u00e8que, le poke hawa\u00efen, les boissons non alcoolis\u00e9es, les yaourts aux l\u00e9gumes, le curcuma, le riz de chou-fleur, les aliments mauves (carottes, pommes de terre\u2026), les algues\u2026<\/p>\n

Source Franchise.Be : Dix tendances alimentaires \u00e9mergentes en Belgique<\/a><\/span><\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Nos habitudes alimentaires \u00e9voluent de mani\u00e8re radicale. Sans \u00eatre des \u2018early adopters\u2019, les Belges int\u00e8grent de plus en plus rapidement les nouvelles tendances du fait de la mondialisation et de la popularit\u00e9 des m\u00e9dias sociaux.<\/p>\n","protected":false},"author":48,"featured_media":286084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136,137],"class_list":["post-286087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nDix tendances alimentaires \u00e9mergentes en Belgique<\/title>\n<meta name=\"description\" content=\"Nos habitudes alimentaires \u00e9voluent de mani\u00e8re radicale. Sans \u00eatre des \u2018early adopters\u2019, les Belges int\u00e8grent de plus en plus rapidement les nouvelles tendances du fait de la mondialisation et de la popularit\u00e9 des m\u00e9dias sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/dix-tendances-alimentaires-emergentes-en-belgique-8677\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dix tendances alimentaires \u00e9mergentes en Belgique\" \/>\n<meta property=\"og:description\" content=\"Nos habitudes alimentaires \u00e9voluent de mani\u00e8re radicale. 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