{"id":286124,"date":"2017-04-09T19:33:00","date_gmt":"2017-04-09T18:33:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-avantages-de-porter-un-uniforme-au-sein-dun-reseau-de-franchise-7464"},"modified":"2017-04-09T19:33:00","modified_gmt":"2019-03-07T16:01:18","slug":"les-avantages-de-porter-un-uniforme-au-sein-dun-reseau-de-franchise-7464","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-avantages-de-porter-un-uniforme-au-sein-dun-reseau-de-franchise-7464","title":{"rendered":"Les avantages de porter un uniforme au sein d’un r\u00e9seau de franchise"},"content":{"rendered":"
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Olivier Meyer – Avocat \u00e0 la Cour – du Cabinet d’avocats D, M & D, nous explique dans cette vid\u00e9o, l’int\u00e9r\u00eat de porter une tenue vestimentaire au sein d’un r\u00e9seau de franchise,\u00a0l’image que refl\u00e8te les salari\u00e9s qui portent un uniforme, les avantages pour les clients mais aussi pour les salari\u00e9s eux-m\u00eames.<\/p>\n

<\/span>Olivier Meyer\u00a0<\/b>: \u00ab Je crois que ce qui fait le succ\u00e8s d’un r\u00e9seau par rapport \u00e0 un autre c’est son identification imm\u00e9diate, son identit\u00e9 visuelle, c’est-\u00e0-dire que lorsqu’on rentre dans un point de vente, un r\u00e9seau, nous savons imm\u00e9diatement o\u00f9 nous sommes, nous savons que nous allons \u00eatre accueilli par quelqu’un qui veut vous rendre service, qui veut vous aider dans votre d\u00e9marche, qu’il s’agisse de produits ou de services.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Et la tenue vestimentaire dans ce cadre l\u00e0 peut avoir un int\u00e9r\u00eat,<\/strong> c’est une reconnaissance visuelle imm\u00e9diate, on sait o\u00f9 l’on est, on sait qui appartient au concept et on sait quelle est sa fonction. C’est pour cela que je pense que la tenue vestimentaire est un compl\u00e9ment tout \u00e0 fait utile \u00e0 la signal\u00e9tique dans les r\u00e9seaux de franchise.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Alors comment fait-on pour imposer le port d’une tenue vestimentaire ? D\u00e9j\u00e0 il faut que ce soit contractualis\u00e9, que cela soit pr\u00e9cis\u00e9 dans le r\u00e8glement int\u00e9rieur, <\/strong>\u00e7a peut se trouver dans le contrat de travail. Nous expliquons au salari\u00e9 de quelle mani\u00e8re l’uniforme doit se porter et nous pr\u00e9cisons un certain nombre de r\u00e8gles concernant l’aspect physique.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Je pense que – sans vouloir se transformer en g\u00e9n\u00e9ral de division encore moins en dictateur – le port d’une tenue vestimentaire impos\u00e9e au sein d’un r\u00e9seau de franchise permet de s\u00e9lectionner les candidats, <\/strong>les salari\u00e9s,<\/strong> parce qu’ils accepteront de se soumettre \u00e0 un certain nombre de r\u00e8gles concernant le respect du concept parce que ceux qui acceptent le port d’une tenue vestimentaire impos\u00e9e sont g\u00e9n\u00e9ralement aussi ceux qui sont le plus enclins \u00e0 accepter le respect des proc\u00e9dures au sein du r\u00e9seau.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Certains r\u00e9seaux de distribution s’accommodent de fantaisie, d’une tenue plus d\u00e9contract\u00e9e mais d’autres au contraire, ont un concept fort qui doit \u00eatre soutenu par le fait que les salari\u00e9s soient imm\u00e9diatement reconnaissables et par le fait que leur apparence physique, tout \u00e0 l’inverse d’une apparence n\u00e9glig\u00e9e, va au contraire permettre de montrer que le point de vente est bien tenu, que le salari\u00e9 est quelqu’un qui a conscience de l’importance qu’il y a \u00e0 respecter le concept, \u00e0\u00a0respecter les directives qui lui sont donn\u00e9es.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Tout cela participe au climat de confiance qui doit s’instaurer entre le franchis\u00e9 et le consommateur final. C’est pour \u00e7a que la tenue vestimentaire participe au bon fonctionnement des r\u00e9seaux. <\/strong>Et puis je dirais, comme Napol\u00e9on l’a dit : \u00ab On devient l’homme de son uniforme \u00bb et qu’en portant un uniforme, en portant une tenue vestimentaire impos\u00e9e, nous nous identifions plus facilement \u00e0 la fonction.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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C’est Jean Paul Sartre qui disait \u00ab Le gar\u00e7on de caf\u00e9 avec son tablier de gar\u00e7on de caf\u00e9 et avec son noeud papillon de gar\u00e7on de caf\u00e9, il joue le r\u00f4le du gar\u00e7on de caf\u00e9 \u00bb mais c’est aussi plus facile pour le salari\u00e9 de s’identifier \u00e0 sa fonction si nous lui donnons le moyen d’avoir une tenue qui va lui permette de jouer plus facilement et plus spontan\u00e9ment le r\u00f4le qu’on veut le voir jouer.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Alors, ce que nous pouvons recommander \u00e0 un r\u00e9seau de franchise, c’est de contractualiser dans son concept, le port de tenue vestimentaire<\/strong> et on peut m\u00eame rentrer dans le d\u00e9tail de la mani\u00e8re dont la tenue doit \u00eatre port\u00e9e, \u00e9videment pas de mani\u00e8re n\u00e9glig\u00e9e mais de mani\u00e8re plut\u00f4t stricte.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Prenons l’exemple des compagnies d’aviation qui ont parfaitement int\u00e9gr\u00e9 ce principe. Et c’est vrai que le sentiment de s\u00e9curit\u00e9 que l’on peut ressentir lorsqu’on est \u00e0 l’int\u00e9rieur d’un avion repose en partie sur le fait que le personnel naviguant a ce respect des proc\u00e9dures. Un respect qui se manifeste jusque dans la tenue vestimentaire, dans l’apparence physique, dans la coiffure qui d\u00e9montre qu’il n’est pas besoin de faire un long discours pour montrer que le personnel qui participe \u00e0 toute cette activit\u00e9 de l’aviation a parfaitement int\u00e9gr\u00e9 et compris cette n\u00e9cessit\u00e9 de respecter toutes les proc\u00e9dures. \u00bb<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Olivier Meyer du Cabinet d’avocats D, M & D, nous explique l’int\u00e9r\u00eat de porter un uniforme au sein d’un r\u00e9seau de franchise, l’image que refl\u00e8te les salari\u00e9s qui 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