{"id":286125,"date":"2017-04-09T06:55:00","date_gmt":"2017-04-09T05:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543"},"modified":"2017-04-09T06:55:00","modified_gmt":"2019-03-07T16:01:18","slug":"definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543","title":{"rendered":"D\u00e9finissez votre cible, une cl\u00e9 pour r\u00e9ussir votre entreprise"},"content":{"rendered":"<div id=\"881887\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a70vrX7dzcc?rel=0\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"881884\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"881884\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085256-a28eae763fc4a8ad53b29015ca16ba31.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085256-a28eae763fc4a8ad53b29015ca16ba31.jpg\" title=\"Cette vid\u00e9o a \u00e9t\u00e9 r\u00e9alis\u00e9e par CCI Entreprendre \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Cette vid\u00e9o a \u00e9t\u00e9 r\u00e9alis\u00e9e par CCI Entreprendre       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"881884\" data-url=\"\/crezeo_widgets\/881884\/update_parameter\"             data-name=\"title\">Analyser sa cible, la partie la plus importante de votre projet<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"881884\" data-url=\"\/crezeo_widgets\/881884\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"text-align: justify; \">L&rsquo;\u00e9tude de march\u00e9 est une \u00e9tape fondamentale pour tout porteur de projet qui souhaite augmenter ses chances de succ\u00e8s. R\u00e9alis\u00e9e correctement, elle va permettre \u00e0 ce dernier d&rsquo;identifier le meilleur emplacement pour son projet, de conna\u00eetre les tendances actuelles, de comparer son offre \u00e0 la concurrence, d&rsquo;analyser son environnement\u00a0et de d\u00e9finir sa cible. <b>L&rsquo;analyse d\u00e9taill\u00e9e de ses clients est sans doute une des parties les plus importantes du projet<\/b>. Nathalie Carr\u00e9, Charg\u00e9e de mission entrepreneuriat CCI France, nous explique dans cette vid\u00e9o l&rsquo;importance de cette \u00e9tape, les questions auxquelles le porteur de projet devra r\u00e9pondre afin de r\u00e9ussir son \u00e9tude de march\u00e9.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"881878\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"881878\" data-url=\"\/crezeo_widgets\/881878\/update_parameter\" data-name=\"title\">Une \u00e9tude de march\u00e9 qui se d\u00e9compose en 7 parties<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"881878\" data-url=\"\/crezeo_widgets\/881878\/update_parameter\" data-name=\"text\">\n<ul>\n<li style=\"text-align: justify;\">La segmentation de votre cible\u00a0<\/li>\n<li style=\"text-align: justify;\">Avez-vous plusieurs profils de clients ?\u00a0<\/li>\n<li style=\"text-align: justify;\">Quelles sont les motivations, mobiles, freins, crit\u00e8res d&rsquo;achat de votre cible ?\u00a0<\/li>\n<li style=\"text-align: justify;\">Comment ach\u00e8te votre cible ?\u00a0<\/li>\n<li style=\"text-align: justify;\">O\u00f9 se trouve votre cible ?\u00a0<\/li>\n<li style=\"text-align: justify;\">Quel est le prix psychologique de votre cible pour votre produit\/service ?\u00a0<\/li>\n<li style=\"text-align: justify;\">Quelle est la taille de votre cible ?<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"881881\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"881881\" data-url=\"\/crezeo_widgets\/881881\/update_parameter\" data-name=\"title\">Construire le portrait-robot de son client-cible<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"881881\" data-url=\"\/crezeo_widgets\/881881\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"text-align justify\">\n<div style=\"text-align: justify;\">Vous ne pouvez pas tout vendre \u00e0 tout le monde ! <b>Vous pouvez d\u00e9couper votre cible en fonction de plusieurs crit\u00e8res mesurables et accessibles<\/b>\u00a0: L&rsquo;\u00e2ge, le sexe, la localisation, les modes de consommation&#8230; Cette segmentation va vous permettre de cr\u00e9er un groupe de personnes homog\u00e8ne. Il faut par la suite identifier non seulement l&rsquo;acheteur potentiel de votre produit mais \u00e9galement le prescripteur comme par exemple lorsqu&rsquo;il s&rsquo;agit d&rsquo;un jouet. Le produit est bien destin\u00e9 \u00e0 l&rsquo;enfant mais c&rsquo;est le parent qui va l&rsquo;acheter. Il peut y avoir un prescripteur, un utilisateur et un acheteur. Il est toujours important de conna\u00eetre toutes ses cibles pour les pousser individuellement vers l&rsquo;acte d&rsquo;achat&#8230;<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Visionnez cette vid\u00e9o pour d\u00e9couvrir les diff\u00e9rentes \u00e9tapes de cette \u00e9tude de march\u00e9 et les conseils pour la mener \u00e0 bien !\u00a0<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9tude de march\u00e9 est une \u00e9tape fondamentale pour tout porteur de projet qui souhaite augmenter ses chances de succ\u00e8s. R\u00e9alis\u00e9e correctement, elle va permettre \u00e0 ce dernier d&rsquo;identifier le meilleur emplacement pour son projet, de conna\u00eetre les tendances actuelles, de comparer son offre \u00e0 la concurrence, d&rsquo;analyser son environnement et de d\u00e9finir sa cible.<\/p>\n","protected":false},"author":7829,"featured_media":286126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[149],"class_list":["post-286125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-comment-faire-une-etude-de-marche","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finissez votre cible, une cl\u00e9 pour r\u00e9ussir votre entreprise<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9tude de march\u00e9 est une \u00e9tape fondamentale pour tout porteur de projet qui souhaite augmenter ses chances de succ\u00e8s. R\u00e9alis\u00e9e correctement, elle va permettre \u00e0 ce dernier d&#039;identifier le meilleur emplacement pour son projet, de conna\u00eetre les tendances actuelles, de comparer son offre \u00e0 la concurrence, d&#039;analyser son environnement et de d\u00e9finir sa cible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9finissez votre cible, une cl\u00e9 pour r\u00e9ussir votre entreprise\" \/>\n<meta property=\"og:description\" content=\"L&#039;\u00e9tude de march\u00e9 est une \u00e9tape fondamentale pour tout porteur de projet qui souhaite augmenter ses chances de succ\u00e8s. R\u00e9alis\u00e9e correctement, elle va permettre \u00e0 ce dernier d&#039;identifier le meilleur emplacement pour son projet, de conna\u00eetre les tendances actuelles, de comparer son offre \u00e0 la concurrence, d&#039;analyser son environnement et de d\u00e9finir sa cible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-09T05:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:01:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/07\/20170407122359-af793f59ddcf3557f60392598379b251.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire KREMER\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire KREMER\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/c16823e2894f8542c82170d1ed9598f8\"},\"headline\":\"D\u00e9finissez votre cible, une cl\u00e9 pour r\u00e9ussir votre entreprise\",\"datePublished\":\"2017-04-09T05:55:00+00:00\",\"dateModified\":\"2019-03-07T16:01:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543\"},\"wordCount\":349,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/07\/20170407122359-af793f59ddcf3557f60392598379b251.jpg\",\"keywords\":[\"Comment faire une \u00e9tude de march\u00e9?\"],\"articleSection\":[\"TV des Candidats\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543\",\"url\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543\",\"name\":\"D\u00e9finissez votre cible, une cl\u00e9 pour r\u00e9ussir votre entreprise\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/definissez-votre-cible-une-cle-pour-reussir-votre-entreprise-8543#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/04\/07\/20170407122359-af793f59ddcf3557f60392598379b251.jpg\",\"datePublished\":\"2017-04-09T05:55:00+00:00\",\"dateModified\":\"2019-03-07T16:01:18+00:00\",\"description\":\"L'\u00e9tude de march\u00e9 est une \u00e9tape fondamentale pour tout porteur de projet qui souhaite augmenter ses chances de succ\u00e8s. 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