{"id":286150,"date":"2017-04-02T11:54:00","date_gmt":"2017-04-02T10:54:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-business-plan-une-aide-pour-le-createur-2503"},"modified":"2017-04-02T11:54:00","modified_gmt":"2019-03-07T16:01:18","slug":"le-business-plan-une-aide-pour-le-createur-2503","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-business-plan-une-aide-pour-le-createur-2503","title":{"rendered":"Le business plan : une aide pour le cr\u00e9ateur"},"content":{"rendered":"
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Le business plan<\/b> est un document \u00e0 produire aux financeurs, dont les banques<\/b>. Il\u00a0est souvent consid\u00e9r\u00e9 comme une formalit\u00e9 p\u00e9nible alors qu’il est un support que l’on peut consid\u00e9rer comme vital pour<\/b> baliser le projet du point de vue \u00e9conomique et donc pour prendre vos propres d\u00e9cisions, servir de support aux discussions avec vos conseils et pr\u00e9parer votre plan d’action<\/b>. Le franchiseur n’est pas charg\u00e9 de faire votre business plan, pas plus que le pr\u00e9visionnel n’est de son ressort, mais il est clair qu’un bon franchiseur va vous aider<\/b> en apportant les informations, chiffres, ratios et conseils utiles. Ne lui demandez pas cependant de s’engager sur la r\u00e9alisation des pr\u00e9cisions de vente.
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Base du contenu du business plan<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous devez d’abord d\u00e9finir votre activit\u00e9\u00a0: le produit et son march\u00e9<\/b>. Vous pourrez ainsi situer votre entreprise dans son march\u00e9, face \u00e0 la concurrence. Votre \u00e9tude du march\u00e9 local vous y aidera. Le franchiseur y aura contribu\u00e9 en apportant une \u00e9tude de march\u00e9 national et des conseils pour la r\u00e9alisation de votre march\u00e9 local.\u00a0Il est essentiel d’\u00eatre le plus proche possible des r\u00e9alit\u00e9s afin de pouvoir \u00e9tablir des estimations de chiffre d’affaires tr\u00e8s pr\u00e9cises et fonction du potentiel existant dans votre zone de chalandise.<\/p>\n

Vous aurez \u00e0 d\u00e9terminer le panier moyen de vos clients, le chiffre d’affaires que vous pourrez atteindre la premi\u00e8re ann\u00e9e, le rythme aussi,\u00a0en particulier si vous avez une activit\u00e9 saisonni\u00e8re.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vous pourrez indiquer les \u00e9l\u00e9ments chiffr\u00e9s dans trois tableaux pr\u00e9visionnels<\/b> :
<\/span>– D’abord le plan de financement qui indiquera les besoins que vous avez recens\u00e9s pour d\u00e9marrer.\u00a0
– Puis vous \u00e9laborerez un compte d’exploitation pr\u00e9visionnel avec le seuil de rentabilit\u00e9 de votre projet.
– Enfin vous ferez un tableau de tr\u00e9sorerie qui vous permettra d’envisager l’\u00e9tat de votre compte bancaire au fur et \u00e0 mesure.<\/p>\n

Le franchiseur donne parfois un mod\u00e8le<\/b> de Business plan. Parfois il donne des exemples de Business plans faits par des franchis\u00e9s d\u00e9j\u00e0 ouverts ou pour ses propres succursales.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Mais un business plan ce n’est pas que des chiffres,<\/b> c’est aussi du texte pour expliquer les chiffres, parler des moyens mis en oeuvre; mat\u00e9riel, temps de travail, salari\u00e9s, etc….<\/p>\n

Vous mettez noir sur blanc les \u00e9l\u00e9ments qui peuvent assurer la p\u00e9rennit\u00e9 de votre projet. Le business plan doit \u00eatre synth\u00e9tique et permet d’argumenter sur la validit\u00e9 de votre projet aupr\u00e8s des banquiers. Lorsque vous aurez cr\u00e9\u00e9 votre activit\u00e9, il repr\u00e9sentera votre feuille de route, vous apportant les moyens de rectifier le tir \u00e9ventuellement. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La r\u00e9daction vous conseille ces articles pour aller plus loin\u00a0:\u00a0<\/i>
Un business plan qui tient la route<\/i><\/a>
Les \u00e9tapes d’un bon business plan<\/i><\/a>
Les \u00e9tapes \u00e0 ne pas manquer pour r\u00e9ussir votre business plan<\/a>
<\/i><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le business plan est souvent consid\u00e9r\u00e9 comme une formalit\u00e9 difficile alors qu’il est un support vital pour baliser le projet \u00e9conomique et pour prendre vos propres d\u00e9cisions, servir de support aux discussions avec vos conseils et pr\u00e9parer votre plan d’action. Le franchiseur n’est pas charg\u00e9 de faire votre business plan…<\/p>\n","protected":false},"author":52,"featured_media":286151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-286150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nLe business plan : une aide pour le cr\u00e9ateur<\/title>\n<meta name=\"description\" content=\"Le business plan est souvent consid\u00e9r\u00e9 comme une formalit\u00e9 difficile alors qu'il est un support vital pour baliser le projet \u00e9conomique et pour prendre vos propres d\u00e9cisions, servir de support aux discussions avec vos conseils et pr\u00e9parer votre plan d'action. 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