{"id":286165,"date":"2017-03-30T15:29:00","date_gmt":"2017-03-30T14:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-pointcarre-dans-lescarcelle-du-reseau-zeb-2502"},"modified":"2017-03-30T15:29:00","modified_gmt":"2019-03-07T16:01:18","slug":"la-franchise-pointcarre-dans-lescarcelle-du-reseau-zeb-2502","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-pointcarre-dans-lescarcelle-du-reseau-zeb-2502","title":{"rendered":"La franchise PointCarr\u00e9 dans l\u2019escarcelle du r\u00e9seau ZEB"},"content":{"rendered":"
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L\u2019enseigne ZEB, r\u00e9seau de magasin sp\u00e9cialis\u00e9 dans la mode multimarque<\/b>, se porte acqu\u00e9reur du r\u00e9seau belge Point Carr\u00e9 sp\u00e9cialis\u00e9 lui aussi dans la vente de v\u00eatements multimarque. \u00a0Les deux enseignes poursuivront leur d\u00e9veloppement chacune de leur c\u00f4t\u00e9 tout en b\u00e9n\u00e9ficiant des synergies du rapprochement en termes de logistique, marketing et autres.\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rapprochement de ZEB et PointCarr\u00e9<\/h3>\n
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62 magasins sont au compteur de l\u2019enseigne ZEB<\/b> cr\u00e9\u00e9e par Luc Van Mol en 1992. Il \u00a0souhaite par se rapprochement faire face aux pressions des groupes internationaux. \u00a0Les 62 boutiques sont r\u00e9parties pour une grande partie en r\u00e9gion flamande m\u00eame si l\u2019on compte quelques magasins en Wallonie. \u00a0Durant ces ann\u00e9es, ZEB affirme avoir forg\u00e9 une solide exp\u00e9rience dans \u00a0l\u2019omni canal, dans la communication personnalis\u00e9e avec les clients, dans le marketing et dans le\u00a0d\u00e9veloppement de collaborations avec \u00a0des designers belges.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Xavier Goebels a fond\u00e9 la <\/b>franchise\u00a0PointCarr\u00e9<\/a>. Il\u00a0<\/b>a d\u00e9velopper son concept en franchise<\/b> pour amener la mode et les v\u00eatements de marque l\u00e0 o\u00f9 elles n’\u00e9taient pas encore pr\u00e9sentes c’est-\u00e0-dire dans les villes de petites tailles et en p\u00e9riph\u00e9rie des grandes villes. Aujourd\u2019hui le r\u00e9seau compte 28 points de vente implant\u00e9s en Wallonie.
Xavier Goebels conserve son poste CEO de PointCarr\u00e9 et devient \u00e9galement actionnaire et administrateur du groupe ZEB \u2013 PointCarr\u00e9. <\/p>\n

Les franchis\u00e9s PointCarr\u00e9\u00a0b\u00e9n\u00e9ficieront donc de l\u2019exp\u00e9rience<\/b> et du savoir-faire de l\u2019enseigne ZEB dans tous les domaines. \u00a0Cette marque\u00a0poursuivra son d\u00e9veloppement en franchise. Elle\u00a0vise en priorit\u00e9 la r\u00e9gion flamande. Le concept s\u2019adresse aussi bien aux nouveaux candidats qu\u2019aux professionnels d\u00e9j\u00e0 en activit\u00e9.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L\u2019enseigne ZEB, r\u00e9seau de magasin sp\u00e9cialis\u00e9 dans la mode multimarque, se porte acqu\u00e9reur du r\u00e9seau belge Point Carr\u00e9 sp\u00e9cialis\u00e9 lui aussi dans la vente de v\u00eatements multimarque. Les deux enseignes poursuivront leur d\u00e9veloppement chacune de leur c\u00f4t\u00e9 tout en b\u00e9n\u00e9ficiant des synergies du rapprochement en termes de logistique, marketing et autres.<\/p>\n","protected":false},"author":48,"featured_media":286163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise PointCarr\u00e9 dans l\u2019escarcelle du r\u00e9seau ZEB<\/title>\n<meta name=\"description\" content=\"L\u2019enseigne ZEB, r\u00e9seau de magasin sp\u00e9cialis\u00e9 dans la mode multimarque, se porte acqu\u00e9reur du r\u00e9seau belge Point Carr\u00e9 sp\u00e9cialis\u00e9 lui aussi dans la vente de v\u00eatements multimarque. 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