{"id":286260,"date":"2017-03-14T08:21:00","date_gmt":"2017-03-14T07:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-marque-espagnole-de-pret-a-porter-zara-se-developpe-uniquement-en-succursales-8047"},"modified":"2017-03-14T08:21:00","modified_gmt":"2019-03-07T16:01:20","slug":"la-marque-espagnole-de-pret-a-porter-zara-se-developpe-uniquement-en-succursales-8047","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-marque-espagnole-de-pret-a-porter-zara-se-developpe-uniquement-en-succursales-8047","title":{"rendered":"La marque espagnole de pr\u00eat \u00e0 porter Zara se d\u00e9veloppe uniquement en succursales"},"content":{"rendered":"
Depuis sa cr\u00e9ation, l’enseigne a opt\u00e9 pour un d\u00e9veloppement en succursales ce qui signifie que la maison m\u00e8re est propri\u00e9taire de tous ses magasins et que ces derniers sont g\u00e9r\u00e9s par des directeurs salari\u00e9s. A l’instar de certains de ses concurrents dont notamment H&M, Zara ne souhaite pas se d\u00e9velopper en franchise. Son mod\u00e8le de d\u00e9veloppement lui garantit selon son cr\u00e9ateur, l’application du concept et de la politique commerciale du groupe. Un concept qui se distingue par la diversit\u00e9, la r\u00e9activit\u00e9\u00a0et l’innovation. Des collections renouvel\u00e9es r\u00e9guli\u00e8rement en fonction des tendances, des chiffres r\u00e9alis\u00e9s et des attentes des clients et propos\u00e9es dans des magasins d’environ 300 m\u00b2, implant\u00e9s dans des emplacements strat\u00e9giques. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
N\u00e9e en 1975 \u00e0 Coru\u00f1a en Espagne, Zara est la marque phare du Groupe Inditex, leader mondial de la confection textile. Elle compte aujourd’hui plus de 2100 magasins implant\u00e9s dans 88 pays. L’enseigne espagnole de pr\u00eat-\u00e0-porter jouit d’une tr\u00e8s grande notori\u00e9t\u00e9 aussi bien sur le plan national que sur le plan international. Sa premi\u00e8re ouverture \u00e0 l’\u00e9tranger fut au Portugal \u00e0 Porto en 1988 puis aux Pays-Bas, en France et aux USA. Depuis la marque s’est implant\u00e9e un peu partout dans le monde…<\/p>\n","protected":false},"author":54,"featured_media":286261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,137],"class_list":["post-286260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\n