{"id":286281,"date":"2017-03-13T07:21:00","date_gmt":"2017-03-13T06:21:00","guid":{"rendered":"https:\/\/ac-franchise.be\/larea-developpeur-en-franchise-9947"},"modified":"2017-03-13T07:21:00","modified_gmt":"2019-03-07T16:01:20","slug":"larea-developpeur-en-franchise-9947","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/larea-developpeur-en-franchise-9947","title":{"rendered":"L’Area d\u00e9veloppeur en franchise"},"content":{"rendered":"
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Ma\u00eetre Jean-Baptiste Gouache nous sonne ici sa vision de l'Area D\u00e9veloppeur <\/div>\n<\/p><\/div>\n
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Le franchiseur exerce des m\u00e9tiers sp\u00e9cifiques<\/b>. Parmi ceux-ci, il lui revient notamment de d\u00e9velopper le r\u00e9seau des franchis\u00e9s en d’en assurer l’animation et le contr\u00f4le. <\/p>\n

Certains franchiseurs anglo-saxons ont impliqu\u00e9 des franchis\u00e9s s\u00e9lectionn\u00e9s pour contribuer \u00e0 se rapprocher de candidats \u00e0 l’enseigne et \u00e0 animer le r\u00e9seau, \u00e0 une \u00e9chelle g\u00e9ographique restreinte.
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Le m\u00e9tier de d\u00e9veloppeur<\/h3>\n
Ces franchis\u00e9s sont d\u00e9nomm\u00e9s AREA DEVELOPPEURS. Il s’agit de jouer la proximit\u00e9, l’implication du franchis\u00e9 volontaire et agr\u00e9\u00e9 pour renforcer le maillage du territoire par les d\u00e9veloppeurs et animateurs de l’enseigne et ainsi acc\u00e9l\u00e9rer le d\u00e9veloppement et accro\u00eetre la qualit\u00e9 de l’animation, tout en r\u00e9duisant ou \u00e0 tout le moins en contenant les co\u00fbts fixes de la fonction d\u00e9veloppement et de la fonction animation. <\/p>\n

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Le contrat d\u2019AREA Developpeur<\/h3>\n
Le contrat d’AREA DEVELOPPEUR ne peut \u00eatre propos\u00e9 \u00e0 tous les franchis\u00e9s. Il s’agit d’une marque de confiance du franchiseur qui s’appuie sur ses franchis\u00e9s en partageant son savoir de franchiseur et ses outils.<\/p>\n

\u00a0L’AREA DEVELOPPEUR ne peut donc qu’\u00eatre volontaire et motiv\u00e9 pour \u00eatre un ambassadeur et un pr\u00e9fet du franchiseur dans sa r\u00e9gion, mais il doit aussi \u00eatre agr\u00e9\u00e9 par le franchiseur: il doit ma\u00eetriser parfaitement le savoir-faire pour convaincre les futurs franchis\u00e9s de rejoindre l’enseigne et les assister ensuite efficacement dans la mise en \u0153uvre de celui-ci. Il doit \u00e9galement respecter le contrat de franchise et son anciennet\u00e9 dans le r\u00e9seau doit \u00eatre suffisante, comme sa loyaut\u00e9 doit \u00eatre sans faille. La relation avec le franchiseur est organis\u00e9e par un contrat sp\u00e9cifique, innom\u00e9, devant formaliser par le menu l’intervention de l’Area d\u00e9veloppeur. Ce contrat constitue une innovation en France, r\u00e9cente et peu r\u00e9pandue. Le r\u00e9gime juridique est \u00e0 fixer contractuellement, le contrat \u00e9tant inconnu des juges comme de la loi. Il est notamment recouru aux techniques du courtage, \u00e0 celles du mandat et\/ou \u00e0 celles du contrat d’entreprise pour le qualifier et en assurer l’efficacit\u00e9.<\/p>\n

Le contrat doit clairement \u00e9noncer les fonctions de l’AREA DEVELOPPEUR et fixer tant les termes que les objectifs de sa mission de d\u00e9veloppement et de son r\u00f4le d’animateur.<\/b> Il est imp\u00e9ratif qu’il organise un contr\u00f4le de l’activit\u00e9 de d\u00e9veloppement et permette la ma\u00eetrise des risques juridiques associ\u00e9s au d\u00e9veloppement (respect de la proc\u00e9dure de d\u00e9veloppement, conservation des \u00e9changes pr\u00e9contractuels) et en particulier pour pr\u00e9venir le risque de vice du consentement, comme de ceux associ\u00e9s \u00e0 l’ex\u00e9cution des prestations d’assistance permanente.
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R\u00e9mun\u00e9ration de l\u2019AREA d\u00e9veloppeur<\/h3>\n
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L’AREA DEVELOPPEUR est r\u00e9mun\u00e9r\u00e9 de mani\u00e8re variable, ce qui en constitue un int\u00e9r\u00eat, son co\u00fbt \u00e9tant essentiellement variable. Il per\u00e7oit d’une part des commissions sur les droits d’entr\u00e9e encaiss\u00e9s gr\u00e2ce \u00e0 lui, un partage des redevances des franchis\u00e9s qu’il assiste localement et \u00e9ventuellement une prime de performances.<\/p>\n

Il est \u00e0 noter que la possibilit\u00e9 de rompre le lien cr\u00e9\u00e9 entre l’AREA DEVELOPPEUR et son filleul doit \u00eatre organis\u00e9e : insuffisance de r\u00e9sultats du filleul, d\u00e9faut d’application du savoir-faire par celui-ci, d\u00e9faut d’application du contrat de franchise, d\u00e9faut de respect des proc\u00e9dures du franchiseur, simple demande du filleul ou du parrain.<\/p>\n

En dernier lieu, si cette technique peut para\u00eetre s\u00e9duisante pour acc\u00e9l\u00e9rer le d\u00e9veloppement du r\u00e9seau, sa mise en \u0153uvre requiert une grande attention du franchiseur, qui doit conserver un \u0153il attentif aux relations entretenues entre l’AREA DEVELOPPEUR et ses candidats et franchis\u00e9s, de mani\u00e8re \u00e0 ce que le franchiseur soit le garant de l’image de la marque, de son savoir-faire et du respect de ses proc\u00e9dures et contrats. Il doit aussi se pr\u00e9munir d’un d\u00e9tournement de son savoir-franchiser par l’AREA DEVELOPPEUR. Cette technique repr\u00e9sente en tous les cas une opportunit\u00e9 que les franchiseurs devraient examiner pour mieux se d\u00e9velopper et animer leur r\u00e9seau.<\/span> <\/p>\n

Ma\u00eetre Jean-Baptiste Gouache <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Jean-Baptiste Gouache est un avocat expert en franchise<\/i><\/a>. Il est membre du coll\u00e8ge des experts de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise.<\/p>\n

<\/i>Le cabinet Gouache Avocats conseille exclusivement des enseignes, des r\u00e9seaux de distribution et des industriels dans leurs op\u00e9rations de distribution. Son \u00e9quipe, traite des techniques contractuelles de la distribution (franchise, licence, concession, commission, etc.) et de leurs implications en droit de la concurrence (pratiques restrictives notamment), comme les relations clients \/ fournisseurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le franchiseur exerce des m\u00e9tiers sp\u00e9cifiques. Parmi ceux-ci, il lui revient notamment de d\u00e9velopper le r\u00e9seau des franchis\u00e9s en d’en assurer l’animation et le contr\u00f4le.<\/p>\n

Certains franchiseurs anglo-saxons ont impliqu\u00e9 des franchis\u00e9s s\u00e9lectionn\u00e9s pour contribuer \u00e0 se rapprocher de candidats \u00e0 l’enseigne et \u00e0 animer le r\u00e9seau, \u00e0 une \u00e9chelle g\u00e9ographique restreinte.<\/p>\n","protected":false},"author":1,"featured_media":286280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-286281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nL'Area d\u00e9veloppeur en franchise<\/title>\n<meta name=\"description\" content=\"Le franchiseur exerce des m\u00e9tiers sp\u00e9cifiques. 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