{"id":286319,"date":"2017-03-01T23:47:00","date_gmt":"2017-03-01T22:47:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946"},"modified":"2017-03-01T23:47:00","modified_gmt":"2019-03-07T16:01:21","slug":"franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946","title":{"rendered":"Franchises du groupe Fournier : r\u00e9sultats de 2016 et objectifs de 2017"},"content":{"rendered":"
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Les franchises Mobalpa, Perene et SoCoo\u2019c, appartenant au groupe Fournier, ont totalis\u00e9 un chiffre d\u2019affaires de 672 millions d\u2019euros en 2016. L\u2019ann\u00e9e pr\u00e9c\u00e9dente a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par de nombreuses ouvertures, des actions de communication et des r\u00e9compenses.<\/b><\/div>\n
Fortes de ces excellents r\u00e9sultats, les enseignes sp\u00e9cialistes de la cuisine \u00e9quip\u00e9e entament l\u2019ann\u00e9e 2017 avec des objectifs encore plus ambitieux.<\/div>\n
Les franchises Mobalpa, Perene et SoCoo\u2019c comptent, entre autres, d\u00e9velopper leur r\u00e9seau et seront notamment pr\u00e9sentes au Salon Franchise Expo de \u00a0Paris (Stand E23-F24) pour rencontrer les porteurs de projets.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Cuisine Mobalpa Ambiance Fabrik <\/div>\n<\/p><\/div>\n
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2016 : l\u2019ann\u00e9e de tous les succ\u00e8s<\/h3>\n
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La franchise Mobalpa <\/a>a enregistr\u00e9 une hausse de 4,5% de son chiffre d\u2019affaires pour atteindre 470 M\u20ac<\/b>. Le march\u00e9 fran\u00e7ais a repr\u00e9sent\u00e9 85% des ventes.\u00a0 <\/div>\n
L\u2019enseigne a \u00e9galement d\u00e9velopp\u00e9 son r\u00e9seau en France pour atteindre 248 magasins avec 14 ouvertures (Vert-Saint-Denis, Chasseneuil-du-Poitou, Valenton, Savigneux, Niort, Levallois-Perret, Vertou, Monswiller, Bastia, Cabestany, Mont-de-Marsan, Olonne-sur-Mer, Osny, Paris 17\u00e8me).\u00a0<\/div>\n
L\u2019ann\u00e9e 2016 a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par le d\u00e9ploiement du service Mieux Mobalpa qui donne aux clients de l\u2019enseigne acc\u00e8s \u00e0 une assistance avant, pendant et apr\u00e8s tout projet, via un num\u00e9ro unique et non surtax\u00e9.<\/div>\n
Autre nouveaut\u00e9 qui fait le bonheur des clients de l\u2019enseigne : le partenariat d\u2019exclusivit\u00e9 sign\u00e9 avec Arthur Martin. A la cl\u00e9, des produits \u00e9lectrom\u00e9nagers aussi fiables que fonctionnels.<\/div>\n
La franchise Mobalpa a termin\u00e9 l\u2019ann\u00e9e en beaut\u00e9 avec une nouvelle gamme riche de 49 nouveaux mod\u00e8les et coloris (cuisine, salle de bains et rangement).<\/div>\n
La franchise Perene<\/a> a, elle aussi, pass\u00e9 une excellente ann\u00e9e 2016 avec une progression de 85% de son chiffre d\u2019affaires.<\/b> L\u2019enseigne, a \u00e9galement pu d\u00e9velopper son r\u00e9seau avec 7 ouvertures (Levallois-Perret, Orange, Saint-Cloud, Saint-Jean-de-Luz, Nantes, Cannes, Lyon Croix-Rousse). La marque premium du groupe Fournier poursuit en parall\u00e8le le d\u00e9ploiement de son nouveau concept magasin qui allie modernit\u00e9 et \u00a0attractivit\u00e9.<\/div>\n
La franchise SoCoo\u2019c<\/a>, benjamine du groupe, a pour sa part enregistr\u00e9 un chiffre d\u2019affaires de 125 M\u20ac<\/b>, notamment suite au rachat du r\u00e9seau Hygena. L\u2019enseigne, qui compte actuellement 130 points de vente, a en outre obtenu le label Observeur du Design pour le flexible de tiroir So\u2019Flex. \u00a0En 2016, les franchis\u00e9s SoCoo\u2019c ont \u00e9galement profit\u00e9 des retomb\u00e9es d\u2019une pr\u00e9sence t\u00e9l\u00e9vis\u00e9e \u00a0\u00e0 travers le sponsoring de la s\u00e9rie Sc\u00e8nes de M\u00e9nages sur M6.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Cuisine Perene Epure & Sophistication <\/div>\n<\/p><\/div>\n
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Les objectifs de 2017<\/h3>\n
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Avec un objectif affich\u00e9 de 42 nouvelles ouvertures en France et \u00e0 l\u2019\u00e9tranger<\/b>, le groupe Fournier compte bien poursuivre son d\u00e9veloppement en 2017.<\/div>\n
Dans le d\u00e9tail, la franchise Mobalpa demeure prioritaire avec un objectif de 18 ouvertures<\/b>. Notons dans ce sens que l\u2019enseigne offre de nouvelles opportunit\u00e9s dans une trentaine de zones dont notamment Anglos, Strasbourg, Auxerre, Creil, La Seyne-sur-Mer, Saint-Brieuc, Toulouse, Bourges, Albi, Angoul\u00eame ou encore Ile de France.\u00a0<\/div>\n
Du c\u00f4t\u00e9 de la franchise Perene, les objectifs portent sur le chiffre d\u2019affaires que le groupe souhaite faire progresser de 8%. <\/b>L\u2019enseigne a en outre 8 ouvertures pr\u00e9vues pour l\u2019ann\u00e9e en cours et continue de rechercher des adh\u00e9rents qui partagent son esprit de cr\u00e9ativit\u00e9 et son sens aigu de l\u2019esth\u00e9tique.\u00a0<\/div>\n
Pour ce qui est de la franchise SoCoo\u2019c, le groupe ambitionne de faire progresser son chiffre d\u2019affaires de 24% en plus d\u2019enrichir le r\u00e9seau de l\u2019enseigne d\u2019une dizaine de magasins.<\/b> SoCoo\u2019c continue parall\u00e8lement de faire progresser sa notori\u00e9t\u00e9 \u00e0 travers une premi\u00e8re campagne publicitaire t\u00e9l\u00e9vis\u00e9e du 5 au 26 f\u00e9vrier et le renouvellement de son partenariat avec Sc\u00e8nes de M\u00e9nages en mars.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les franchises Mobalpa, Perene et SoCoo\u2019c, appartenant au groupe Fournier, ont totalis\u00e9 un chiffre d\u2019affaires de 672 millions d\u2019euros en 2016. L\u2019ann\u00e9e pr\u00e9c\u00e9dente a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par de nombreuses ouvertures, des actions de communication et des r\u00e9compenses.
\nFortes de ces excellents r\u00e9sultats, les enseignes sp\u00e9cialistes de la cuisine \u00e9quip\u00e9e entament l\u2019ann\u00e9e 2017 avec des objectifs encore plus ambitieux.<\/p>\n","protected":false},"author":7779,"featured_media":286317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nFranchises du groupe Fournier : r\u00e9sultats de 2016 et objectifs de 2017<\/title>\n<meta name=\"description\" content=\"Les franchises Mobalpa, Perene et SoCoo\u2019c, appartenant au groupe Fournier, ont totalis\u00e9 un chiffre d\u2019affaires de 672 millions d\u2019euros en 2016. L\u2019ann\u00e9e pr\u00e9c\u00e9dente a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par de nombreuses ouvertures, des actions de communication et des r\u00e9compenses. Fortes de ces excellents r\u00e9sultats, les enseignes sp\u00e9cialistes de la cuisine \u00e9quip\u00e9e entament l\u2019ann\u00e9e 2017 avec des objectifs encore plus ambitieux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchises du groupe Fournier : r\u00e9sultats de 2016 et objectifs de 2017\" \/>\n<meta property=\"og:description\" content=\"Les franchises Mobalpa, Perene et SoCoo\u2019c, appartenant au groupe Fournier, ont totalis\u00e9 un chiffre d\u2019affaires de 672 millions d\u2019euros en 2016. L\u2019ann\u00e9e pr\u00e9c\u00e9dente a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par de nombreuses ouvertures, des actions de communication et des r\u00e9compenses. Fortes de ces excellents r\u00e9sultats, les enseignes sp\u00e9cialistes de la cuisine \u00e9quip\u00e9e entament l\u2019ann\u00e9e 2017 avec des objectifs encore plus ambitieux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-01T22:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/03\/03\/20170303135817-b766e22f163184c0c8dbad4dac90b839.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"233\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hajer Kacem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hajer Kacem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/792273426e93b0b6de4af21db8006f81\"},\"headline\":\"Franchises du groupe Fournier : r\u00e9sultats de 2016 et objectifs de 2017\",\"datePublished\":\"2017-03-01T22:47:00+00:00\",\"dateModified\":\"2019-03-07T16:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946\"},\"wordCount\":641,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/03\/03\/20170303135817-b766e22f163184c0c8dbad4dac90b839.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946\",\"url\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946\",\"name\":\"Franchises du groupe Fournier : r\u00e9sultats de 2016 et objectifs de 2017\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/franchises-du-groupe-fournier-resultats-de-2016-et-objectifs-de-2017-4946#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/03\/03\/20170303135817-b766e22f163184c0c8dbad4dac90b839.jpg\",\"datePublished\":\"2017-03-01T22:47:00+00:00\",\"dateModified\":\"2019-03-07T16:01:21+00:00\",\"description\":\"Les franchises Mobalpa, Perene et SoCoo\u2019c, appartenant au groupe Fournier, ont totalis\u00e9 un chiffre d\u2019affaires de 672 millions d\u2019euros en 2016. 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