{"id":286348,"date":"2017-02-27T10:50:00","date_gmt":"2017-02-27T09:50:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-maroc-un-marche-attractif-pour-les-investisseurs-et-franchiseurs-etrangers-6919"},"modified":"2017-02-27T10:50:00","modified_gmt":"2019-03-07T16:01:21","slug":"le-maroc-un-marche-attractif-pour-les-investisseurs-et-franchiseurs-etrangers-6919","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-maroc-un-marche-attractif-pour-les-investisseurs-et-franchiseurs-etrangers-6919","title":{"rendered":"Le Maroc, un march\u00e9 attractif pour les investisseurs et franchiseurs \u00e9trangers"},"content":{"rendered":"
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Gr\u00e2ce \u00e0 ses atouts g\u00e9ographiques, \u00e0 sa politique dynamique et \u00e0 son environnement \u00e9conomique stable, le Maroc conna\u00eet une dynamique qui ne cesse de cro\u00eetre et les franchiseurs \u00e9tran gers, notamment, fran\u00e7ais devraient en profiter davantage et de mani\u00e8re plus planifi\u00e9e, donc moins opportuniste. \u00a0Le pays dispose de nombreux atouts \u00e9conomiques et offre de r\u00e9elles opportunit\u00e9s d’investissement aux investisseurs, porteurs de projets et entrepreneurs gr\u00e2ce notamment \u00e0 la transformation profonde de ses structures et aux diff\u00e9rentes r\u00e9formes engag\u00e9es ces derni\u00e8res ann\u00e9es.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parmi les strat\u00e9gies mises en place par le Maroc en vue de cr\u00e9er des opportunit\u00e9s d\u2019emplois, soutenir la modernisation du commerce de proximit\u00e9<\/b>, am\u00e9liorer la formation professionnelle, attirer les investissements ext\u00e9rieurs ou encore d\u00e9velopper les m\u00e9tiers mondiaux , \u00a0il y a le programme de d\u00e9veloppement du commerce et de la distribution, baptis\u00e9 \u00ab Rawaj 2020 \u00bb qui est ouvert \u00e0 la franchise marocaine pour faire \u00e9merger des champions nationaux capables d’exporter, il y a \u00e9galement le contrat programme : Pacte national pour l\u2019\u00e9mergence industrielle, \u00a0la strat\u00e9gie volontariste visant \u00e0 promouvoir les exportations : Maroc Export Plus\u2026 <\/div>\n
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Tous ces efforts entrepris en faveur de l\u2019ouverture et de la lib\u00e9ralisation de l\u2019\u00e9conomie, les diff\u00e9rentes politiques sectorielles volontaristes et les strat\u00e9gies ambitieuses adopt\u00e9es, les accords sign\u00e9s ces derni\u00e8res ann\u00e9es ont pour objectif d\u2019attirer les investisseurs \u00e9trangers et d\u2019encourager l\u2019arriv\u00e9e des enseignes europ\u00e9ennes, moyennes orientales et anglo-saxonnes sur le march\u00e9 marocain. Et parmi ces enseignes les franchises sont bienvenues puisqu’elles partagent les recettes avec les entrepreneurs marocains.<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels sont les secteurs propices pour la franchise ?<\/h3>\n
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La franchise a fait son apparition au Maroc, tr\u00e8s t\u00f4t, dans les ann\u00e9es 60 m\u00eame si ce fut de mani\u00e8re modeste \u00e0 l’\u00e9poque. Aujourd\u2019hui, cette forme de collaboration entre deux entrepreneurs ind\u00e9pendants : le franchiseur et le franchis\u00e9, a permis le d\u00e9ploiement de nombreuses enseignes internationales particuli\u00e8rement, pendant deux d\u00e9cennies, dans le secteur du pr\u00eat-\u00e0-porter<\/b>. Ce dernier compte plus de 25 % des r\u00e9seaux suivi de la restauration, de la cosm\u00e9tique et de la coiffure. L’optique et les articles de cadeaux pr\u00e9sentent quant \u00e0 eux 3 % des r\u00e9seaux. La majorit\u00e9 des enseignes internationales de pr\u00eat-\u00e0-porter au Maroc sont d\u00e9di\u00e9es \u00e0 la femme et \u00e0 l\u2019enfant.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les nouveaux modes de consommation ont favoris\u00e9\u00a0l\u2019essor d\u2019autres secteurs d\u2019activit\u00e9 tels que la t\u00e9l\u00e9phonie, la remise en forme et la beaut\u00e9 ou encore la restauration rapide<\/b>\u00a0qui reste tr\u00e8s dynamique et concurrentielle dans le Royaume. Une multitude de nouveaux concepts ont fait leur apparition en franchise pour r\u00e9pondre aux changements de comportement des Marocains. Les \u00e9piceries fines, les bars \u00e0 salades, les burgers gourmets, les Wraps\u2026 se sont r\u00e9pandus afin de r\u00e9pondre \u00e0 une forte demande locale particuli\u00e8rement dans les grandes villes : Casablanca, Rabat et Marrakech o\u00f9 l\u2019on trouve les 2\/3 des franchises. Tout comme en France le secteur des\u00a0services \u00e0 la personne –\u00a0la garde d\u2019enfants, la livraison de repas \u00e0 domicile, les cours de soutien, entretien de la maison, bricolage, repassage\u00a0– conna\u00eet une forte demande au Maroc et devrait avoir de beaux jours devant lui.\u00a0D’autres secteurs tels que l’automobile,\u00a0le jouet, la\u00a0lunetterie\u00a0et le pressing ont \u00e9galement\u00a0\u00e9merg\u00e9.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La construction de nouveaux centres commerciaux<\/b> dont le Morocco Mall qui occupe la premi\u00e8re place du classement en Afrique – a favoris\u00e9 le d\u00e9veloppement de nouvelles franchises<\/b> dans le Royaume. Si les grandes villes telles que Casablanca, Rabat ou encore Marrakech concentrent le plus grand nombre d’enseignes \u00e9trang\u00e8res, les autres villes telles que F\u00e8s, Agadir, Mekn\u00e8s et Tanger\u00a0pr\u00e9sentent quant \u00e0 elles de belles opportunit\u00e9s d’avenir et ambitionnent d’attirer davantage d’investisseurs.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les sp\u00e9cificit\u00e9s de la franchise au Maroc <\/h3>\n
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De nombreux facteurs sont \u00e0 l’origine du d\u00e9veloppement de la franchise au Maroc. Le plus important serait sans doute l’implication de\u00a0l\u2019\u00c9tat marocain<\/b>. Ce dernier a adopt\u00e9 diff\u00e9rentes mesures dont les facilit\u00e9s douani\u00e8res, les accords de libre-\u00e9change, la modernisation des infrastructures et la r\u00e9novation de l’immobilier commercial afin de\u00a0promouvoir la franchise et encourager les enseignes internationales \u00e0 s’implanter dans le pays. Conscient des enjeux, le Maroc\u00a0s’est inscrit dans un processus d’ouverture<\/b> et s’est dot\u00e9 de divers outils d’enqu\u00eates et de suivis pour analyser, \u00e9tudier et r\u00e9pondre aux besoins des franchiseurs et franchis\u00e9s en termes d’accompagnement, d’information et de conseil.<\/div>\n
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Cependant, il importe de souligner que le Maroc ne dispose pas \u00e0 ce jour d\u2019une r\u00e9glementation sp\u00e9cifique \u00e0 la franchise, ce qui ne semble pas \u00eatre un probl\u00e8me, ni\u00a0de r\u00e8gles imp\u00e9ratives relatives \u00e0 l\u2019information pr\u00e9contractuelle ce qui est dommage. La p\u00e9nurie fonci\u00e8re et la frilosit\u00e9 des banques\u00a0demeurent les principaux freins \u00e0 l’investissement. N’oubliez pas cependant de d\u00e9clarer votre contrat de franchise au minist\u00e8re du commerce pour pouvoir exporter vos redevances si vous \u00eates un franchiseur \u00e9tranger et si elles sont \u00e9lev\u00e9es pensez \u00e0 les justifier lors de votre d\u00e9claration. <\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 ses atouts g\u00e9ographiques, \u00e0 sa politique dynamique et \u00e0 son environnement \u00e9conomique stable, le Maroc conna\u00eet une dynamique qui ne cesse de cro\u00eetre et les franchiseurs fran\u00e7ais devraient en profiter davantage<\/p>\n","protected":false},"author":54,"featured_media":286349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-286348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nLe 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