{"id":286389,"date":"2017-02-21T12:29:00","date_gmt":"2017-02-21T11:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-la-compagnie-des-petits-plus-de-25-ans-dhistoire-9860"},"modified":"2017-02-21T12:29:00","modified_gmt":"2019-03-07T16:01:22","slug":"franchise-la-compagnie-des-petits-plus-de-25-ans-dhistoire-9860","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-la-compagnie-des-petits-plus-de-25-ans-dhistoire-9860","title":{"rendered":"Franchise La Compagnie des Petits, plus de 25 ans d&rsquo;Histoire"},"content":{"rendered":"<div id=\"696579\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"696579\" data-url=\"\/crezeo_widgets\/696579\/update_parameter\"          data-name=\"text\">\n<p>Depuis plus de 25 ans , la franchise La Compagnie des Petits est sp\u00e9cialis\u00e9e dans le pr\u00eat \u00e0 porter pour les enfants de 0 \u00e0 12 ans. L&rsquo;enseigne se positionne sur des produits moyen de gamme +. Elle compte aujourd&rsquo;hui pr\u00e8s de\u00a0125 magasins en Europe dont pr\u00e8s de 50% de franchis\u00e9s\/affili\u00e9s. Forte d&rsquo;un concept qui a largement prouv\u00e9 son efficacit\u00e9,\u00a0La Compagnie des Petits poursuit son maillage territorial. Voici des cartes d\u00e9taill\u00e9es de ses magasins europ\u00e9ens.\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"696582\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"696582\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/02\/21\/20170221122101-2a02c14eabc5d27b51113cc0431a1473.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/02\/21\/20170221122101-2a02c14eabc5d27b51113cc0431a1473.jpg\" title=\"Univers La Compagnie des Petits \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"696582\" data-url=\"\/crezeo_widgets\/696582\/update_parameter\"             data-name=\"title\">Un d\u00e9veloppement progressif et ma\u00eetris\u00e9 pour la franchise de pr\u00eat-\u00e0-porter enfants <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"696582\" data-url=\"\/crezeo_widgets\/696582\/update_parameter\"            data-name=\"text\"><span>En 1991, la soci\u00e9t\u00e9 H3M et la marque la Compagnie des Petits sont cr\u00e9\u00e9es. L&rsquo;ann\u00e9e suivante, l&rsquo;enseigne ouvre la premi\u00e8re succursale, rue Paradis \u00e0 Marseille. En 1994, le r\u00e9seau compte d\u00e9j\u00e0 21 points de vente en propre et d\u00e9cide de lancer le d\u00e9veloppement en franchise. La m\u00eame ann\u00e9e, elle adh\u00e8re \u00e0 la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise.<br \/><\/span><br \/>La franchise de pr\u00eat \u00e0 porter enfant grandit et commence son d\u00e9veloppement \u00e0 l&rsquo;\u00e9tranger en 1996, avec l&rsquo;ouverture du premier magasin belge \u00e0 Li\u00e8ge, puis en 2001 \u00e0 Tunis, en 2006 en Espagne (plusieurs points de vente), et\u00a0en 2008 au Canada.\u00a0<\/p>\n<p>Consciente des enjeux du digital, La Compagnie des petits a lanc\u00e9 sa\u00a0nouvelle e-boutique en 2012.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"696585\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"696585\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/01\/09\/20170109211651-4eb1a476ec30a86b9774019b0d623f3a.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/01\/09\/20170109211651-4eb1a476ec30a86b9774019b0d623f3a.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"696585\" data-url=\"\/crezeo_widgets\/696585\/update_parameter\"             data-name=\"title\">Lancement du nouveau concept La Compagnie des Petits<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"696585\" data-url=\"\/crezeo_widgets\/696585\/update_parameter\"              data-name=\"text\"><span>Lanc\u00e9 en 2010, le nouveau concept boutique La Compagnie des Petits mise sur un merchandising optimis\u00e9 afin de mettre en valeur les collections ludiques et color\u00e9es de l\u2019enseigne. <\/p>\n<p>Ce nouveau concept est caract\u00e9ris\u00e9 par\u00a0: <\/span> <\/p>\n<ul>\n<li>Une      fa\u00e7ade blanche rehauss\u00e9e par l\u2019enseigne color\u00e9e,<\/li>\n<li>Des      vitrines aux fonds semi-ouverts pour plus de luminosit\u00e9,<\/li>\n<li>L\u2019attraction      du magasin: la petite voiture rouge embl\u00e9matique de La Compagnie des      Petits et qui fait le bonheur des enfants,<\/li>\n<li>Un      mobilier modulable,<\/li>\n<li>Un      \u00e9clairage \u00e9tudi\u00e9 pour s\u2019adapter \u00e0 l\u2019ambiance conviviale des boutiques de l\u2019enseigne.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"696588\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"696588\" data-url=\"\/crezeo_widgets\/696588\/update_parameter\" data-name=\"title\">Une parfaite ma\u00eetrise de la logistique et de la communication <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"696588\" data-url=\"\/crezeo_widgets\/696588\/update_parameter\" data-name=\"text\"><span>Les partenaires de la franchise La Compagnie des Petits peuvent compter sur une strat\u00e9gie marketing et communication particuli\u00e8rement efficace qui g\u00e9n\u00e8re un important trafic \u00e0 tout le r\u00e9seau. <\/p>\n<p>Pour ce faire, l\u2019enseigne a mis en place une large gamme d&rsquo;outils visant \u00e0 attirer et fid\u00e9liser les clients \u00e0 travers, entre autres,\u00a0: <\/span> <\/p>\n<ul>\n<li>Une      pr\u00e9sence sur les r\u00e9seaux sociaux,<\/li>\n<li>Des      campagnes publicitaires,<\/li>\n<li>Des      partenariats et des jeux-concours,<\/li>\n<li>L\u2019\u00e9dition      d\u2019un catalogue,<\/li>\n<li>Des actions      promotionnelles en magasin avec fourniture de PLV ad\u00e9quate,<\/li>\n<li>Des      actions de communication locale (ouvertures, \u00e9v\u00e9nements sp\u00e9cifiques&#8230;) en      radio, affichage, presse, tracts&#8230;<\/li>\n<\/ul>\n<p>La Compagnie des Petits dispose, en outre,\u00a0d\u2019une plateforme logistique de 6000 m\u00b2 qui lui permet de g\u00e9rer efficacement l\u2019approvisionnement des magasins en France et \u00e0 l\u2019international. Cette efficacit\u00e9 est renforc\u00e9e par \u00a0la ma\u00eetrise et la centralisation de toutes les \u00e9tapes de la cha\u00eene. \u00a0<\/p>\n<p>Envie d\u2019int\u00e9grer ce r\u00e9seau et de b\u00e9n\u00e9ficier des 25 ans d\u2019exp\u00e9rience d&rsquo;un franchiseur s\u00e9rieux et engag\u00e9 ? N\u2019h\u00e9sitez pas \u00e0 <a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-la-compagnie-des-petits\/demande-de-documentation\" rel=\"follow noopener noreferrer\">prendre contact avec la franchise La Compagnie des Petits<\/a> !<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plus de 25 ans , la franchise La Compagnie des Petits est sp\u00e9cialis\u00e9e dans le pr\u00eat \u00e0 porter pour les enfants de 0 \u00e0 10 ans. L&rsquo;enseigne se positionne sur des produits moyen de gamme +. Elle compte aujourd&rsquo;hui pr\u00e8s de 125 magasins en Europe dont pr\u00e8s de 50% de franchis\u00e9s\/affili\u00e9s.<\/p>\n","protected":false},"author":50,"featured_media":286387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-286389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Franchise La Compagnie des Petits, plus de 25 ans d&#039;Histoire<\/title>\n<meta name=\"description\" content=\"Depuis plus de 25 ans , la franchise La Compagnie des Petits est sp\u00e9cialis\u00e9e dans le pr\u00eat \u00e0 porter pour les enfants de 0 \u00e0 10 ans. L&#039;enseigne se positionne sur des produits moyen de gamme +. Elle compte aujourd&#039;hui pr\u00e8s de 125 magasins en Europe dont pr\u00e8s de 50% de franchis\u00e9s\/affili\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/franchise-la-compagnie-des-petits-plus-de-25-ans-dhistoire-9860\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchise La Compagnie des Petits, plus de 25 ans d&#039;Histoire\" \/>\n<meta property=\"og:description\" content=\"Depuis plus de 25 ans , la franchise La Compagnie des Petits est sp\u00e9cialis\u00e9e dans le pr\u00eat \u00e0 porter pour les enfants de 0 \u00e0 10 ans. L&#039;enseigne se positionne sur des produits moyen de gamme +. 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