{"id":286451,"date":"2017-02-16T07:14:00","date_gmt":"2017-02-16T06:14:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-contrats-de-franchise-pour-le-developpement-international-8233"},"modified":"2017-02-16T07:14:00","modified_gmt":"2019-03-07T16:01:23","slug":"les-contrats-de-franchise-pour-le-developpement-international-8233","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-contrats-de-franchise-pour-le-developpement-international-8233","title":{"rendered":"Les contrats de franchise pour le d\u00e9veloppement international"},"content":{"rendered":"
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Le contrat de franchise est complexe. Le droit international aussi. Les contrats de franchise internationaux sont donc \u00e0 pr\u00e9parer avec soin et m\u00e9thode. Ma\u00eetre J\u00e9r\u00f4me Le Hec nous donne les bases \u00e0 respecter pour parvenir \u00e0 un contrat fid\u00e8le aux objectifs des parties et tenant compte de nombreux \u00e9l\u00e9ments p\u00e9riph\u00e9riques. Cet article a 3 ans , il est toujours valide et nous le republions suite \u00e0 des questions que nous avons re\u00e7ues.<\/p>\n

Un contrat se d\u00e9finit comme un \u00ab accord de volont\u00e9 cr\u00e9ateur d’obligations ou ayant pour objet de transf\u00e9rer la propri\u00e9t\u00e9 \u00bb, qui, en mati\u00e8re internationale, devra \u00eatre mis en uvre dans plusieurs environnements juridiques et r\u00e9glementaires nationaux. De plus un contrat n’est pas une finalit\u00e9 mais constitue un outil. Une pr\u00e9paration minutieuse est donc fondamentale.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Comment pr\u00e9parer le contrat ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout d’abord, il est important de r\u00e9pondre \u00e0 un certain nombre de questions telles que, notamment, que veut-on faire ? Dans quels d\u00e9lais ? Dans quel(s) lieu(x) ? Avec quels moyens ? Avec qui ? etc. A ces \u00e9l\u00e9ments il est important de confronter les contraintes auxquelles on peut devoir faire face, qu’il s’agisse de contraintes techniques, logistiques, financi\u00e8res, humaines ou juridiques. A partir des r\u00e9ponses \u00e0 ces questions il sera possible de d\u00e9terminer une forme juridique d’exercice de l’activit\u00e9 envisag\u00e9e (ou au minimum une limitation des choix), ainsi que la d\u00e9finition de flux (mat\u00e9riels, humains, financiers notamment) dont les cons\u00e9quences devront \u00eatre anticip\u00e9es et qui devront \u00eatre organis\u00e9s.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cela permettra de d\u00e9finir le ou les contrats requis, leur nature ou qualification juridique ainsi que leur contenu. Par exemple, si la r\u00e9ponse aux questions ci-dessus est : \u00ab nous souhaitons trouver rapidement des distributeurs dans un grand nombre de pays pour \u00e9couler nos produits mais sans nous engager \u00e0 leur fournir un savoir faire et\/ou une assistance car nous n’en avons pas les moyens \u00bb, un contrat de licence de marque pourra \u00eatre suffisant tandis qu’un contrat de franchise ou de master franchise<\/b> ne sera pas adapt\u00e9 car g\u00e9n\u00e9rant trop d’obligations, que l’enseigne ne sera pas en mesure d’honorer, au risque donc d’engager sa responsabilit\u00e9 vis-\u00e0-vis de son cocontractant.
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Il est important \u00e9galement de ne pas oublier les contrats \u00ab annexes \u00bb qui peuvent devoir \u00eatre mis en place : ainsi par exemple des garanties ou des pactes d’actionnaires en cas de partenariat sous forme de joint venture.
En mati\u00e8re de contrats internationaux il existe un certain nombre de points d’attention qu’il convient d’\u00e9tudier et de s\u00e9curiser, dans la r\u00e9daction des contrats eux-m\u00eames mais \u00e9galement en dehors d’eux. Sans vouloir \u00eatre exhaustif il est possible de citer le choix de la langue du contrat : on ne s’engage pas dans une langue qu’on ne maitrise pas et il convient de s’assurer \u00e9galement que son cocontractant s’engage en connaissance de cause, pour \u00e9viter toute annulation ult\u00e9rieure du contrat. La d\u00e9finition du droit applicable et de la juridiction comp\u00e9tente sont des points fondamentaux. La d\u00e9finition de la garantie de paiement est \u00e9galement importante.<\/p>\n

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Quel droit appliquer ? Quelles subtilit\u00e9s locales ?<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est n\u00e9cessaire par ailleurs de tenir compte, quand bien m\u00eame on choisirait d’appliquer le droit fran\u00e7ais, de tenir compte des notions de lois de police et d’ordre public. Malgr\u00e9 le choix d’un droit particulier<\/strong>, certaines dispositions d’ordre public issue d’un autre droit positif national peuvent devoir s’appliquer au contrat. De m\u00eame, des dispositions l\u00e9gales ou r\u00e9glementaires locales peuvent rendre difficiles l’ex\u00e9cution d’obligations pr\u00e9vues au contrat si elles n’ont pas \u00e9t\u00e9 anticip\u00e9es. A titre d’exemple il est possible de citer la r\u00e9glementation des changes qui peut toujours \u00eatre en vigueur dans un grand nombre de pays en dehors de l’Union europ\u00e9enne. Quand bien m\u00eame le contrat est soumis au droit fran\u00e7ais, les paiements qui seront r\u00e9alis\u00e9s par le distributeur local sont soumis \u00e0 des r\u00e8gles locales particuli\u00e8res (clauses particuli\u00e8res dans le contrat ou autorisation pr\u00e9alable par exemple) dont le non-respect peut entra\u00eener l’impossibilit\u00e9 de payer l’enseigne. Les r\u00e8gles fiscales<\/strong> doivent \u00e9galement \u00eatre anticip\u00e9es, pour \u00e9viter par exemple qu’une retenue \u00e0 la source dans le pays du distributeur ne vienne r\u00e9duire voire an\u00e9antir la marge initialement esp\u00e9r\u00e9e.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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En mati\u00e8re de contrats internationaux il convient donc d’avoir une d\u00e9marche pragmatique en amont, accompagn\u00e9e notamment par des avocats et des fiscalistes car un sch\u00e9ma et un contrat pertinents dans un pays peuvent ne plus l’\u00eatre du tout dans un autre.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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J\u00e9r\u00f4me Le Hec
Avocat \u00e0 la Cour, sp\u00e9cialiste de la franchise internationale<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le contrat de franchise est complexe. Le droit international aussi. Les contrats de franchise internationaux sont donc \u00e0 pr\u00e9parer avec soin et m\u00e9thode. 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