{"id":286531,"date":"2017-01-31T17:42:00","date_gmt":"2017-01-31T16:42:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-clement-thonon-marketing-manager-de-la-franchise-steak-n-shake-quoi-de-neuf-en-2017-8515"},"modified":"2017-01-31T17:42:00","modified_gmt":"2019-03-07T16:01:24","slug":"interview-clement-thonon-marketing-manager-de-la-franchise-steak-n-shake-quoi-de-neuf-en-2017-8515","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-clement-thonon-marketing-manager-de-la-franchise-steak-n-shake-quoi-de-neuf-en-2017-8515","title":{"rendered":"Interview Cl\u00e9ment Thonon, Marketing Manager de la franchise Steak ‘n Shake : quoi de neuf en 2017 ?"},"content":{"rendered":"
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Forte de ses excellents r\u00e9sultats en 2016, la franchise Steak ‘n Shake<\/a>\u00a0entame l\u2019ann\u00e9e 2017 dans les meilleures dispositions avec des objectifs de d\u00e9veloppement en France comme \u00e0 l\u2019international. Le point avec Cl\u00e9ment Thonon, Marketing Manager de l\u2019enseigne.\u00a0<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cl\u00e9ment Thonon, Marketing Manager de la franchise Steak 'n Shake <\/div>\n<\/p><\/div>\n
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ACF : Quel bilan tirez-vous de l’ann\u00e9e 2016 en France ?<\/h3>\n
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Cl\u00e9ment Thonon<\/b>\u00a0:\u00a0\u00ab\u00a0L\u2019ann\u00e9e 2016 nous a permis de quadrupler le nombre de nos restaurants en France \u00a0pour atteindre 8 unit\u00e9s. Le r\u00e9seau a d\u2019ailleurs pass\u00e9 une excellente ann\u00e9e avec une croissance de 400% de son chiffre d\u2019affaires. Un r\u00e9sultat obtenu gr\u00e2ce au concept Steak ‘n Shake misant sur des ingr\u00e9dients d\u2019excellente qualit\u00e9, des plats pr\u00e9par\u00e9s sous les yeux du client et des prix adapt\u00e9s (le ticket moyen est de 10,5\u20ac).\u00bb<\/i> <\/div>\n
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ACF : Quels sont vos objectifs de d\u00e9veloppement en France et \u00e0 l’international pour 2017 ?<\/h3>\n
Cl\u00e9ment Thonon<\/b>\u00a0:\u00a0\u00ab Nous visons une dizaine d\u2019ouvertures minimum cette ann\u00e9e, avec une acc\u00e9l\u00e9ration du d\u00e9veloppement de Steak \u2018n Shake en France o\u00f9 nos produits s\u00e9duisent particuli\u00e8rement les clients. Nous allons \u00e9galement continuer \u00e0 nous d\u00e9velopper au Portugal o\u00f9 nous venons d\u2019ouvrir notre flagship sur 4 niveaux \u00e0 Porto avec notamment une gigantesque fresque r\u00e9alis\u00e9e par une artiste portugaise sur toute la face du restaurant.\u00bb <\/i><\/p>\n
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ACF : Quelles actions pr\u00e9voyez-vous dans les prochains mois ?<\/h3>\n
Cl\u00e9ment Thonon<\/b>\u00a0:\u00a0\u00ab Avec l\u2019arriv\u00e9e de Fran\u00e7ois CHARPY aux commandes de la division Europe de Steak \u2018n Shake, nous allons acc\u00e9l\u00e9rer notre d\u00e9veloppement et travailler sur la notori\u00e9t\u00e9 de Steak \u2018n Shake en France, avec notamment l\u2019ouverture de notre premier restaurant \u00e0 Paris fin mars.\u00bb<\/i><\/p>\n
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Forte de ses excellents r\u00e9sultats en 2016, la franchise Steak ‘n Shake entame l\u2019ann\u00e9e 2017 dans les meilleures dispositions avec des objectifs de d\u00e9veloppement en France comme \u00e0 l\u2019international. Le point avec Cl\u00e9ment Thonon, Marketing Manager de l\u2019enseigne.<\/p>\n","protected":false},"author":7779,"featured_media":286530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-286531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview Cl\u00e9ment Thonon, Marketing Manager de la franchise Steak 'n Shake : quoi de neuf en 2017 ?<\/title>\n<meta name=\"description\" content=\"Forte de ses excellents r\u00e9sultats en 2016, la franchise Steak 'n Shake entame l\u2019ann\u00e9e 2017 dans les meilleures dispositions avec des objectifs de d\u00e9veloppement en France comme \u00e0 l\u2019international. 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