{"id":286565,"date":"2017-01-30T07:13:00","date_gmt":"2017-01-30T06:13:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-magasins-hard-discount-aldi-changent-de-look-6394"},"modified":"2017-01-30T07:13:00","modified_gmt":"2019-03-07T16:01:24","slug":"les-magasins-hard-discount-aldi-changent-de-look-6394","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-magasins-hard-discount-aldi-changent-de-look-6394","title":{"rendered":"Les magasins hard discount Aldi changent de look"},"content":{"rendered":"
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L\u2019arriv\u00e9e sur le march\u00e9 fran\u00e7ais des cha\u00eenes allemandes de hard discount \u00e0 la fin des ann\u00e9es 1980 a modifi\u00e9 la .configuration de la distribution \u00bbtraditionnelle \u00abalimentaire. Des enseignes d\u2019outre Rhin dont Aldi se sont \u00e9tendues sur tout le territoire fran\u00e7ais avec un seul credo \u00ab\u00a0le prix le plus bas\u00a0\u00bb<\/b> dans des magasins qui tenaient plus de l\u2019entrep\u00f4t am\u00e9lior\u00e9 que du magasin traditionnel connu en France. <\/p>\n

Le hard discount, apr\u00e8s une ascension fulgurante \u00e0 \u00a0ses d\u00e9buts, a perdu des parts de march\u00e9 face aux r\u00e9seaux de grande distribution qui ont su s\u2019aligner sur les prix <\/b>du hard discount en d\u00e9veloppant une gamme premier prix et des MMD (marque de distributeur). <\/span> Face \u00e0 ce ph\u00e9nom\u00e8ne et pour contrer la concurrence, Aldi \u00a0et d\u2019autres comme Lidl ont int\u00e9gr\u00e9 des marques nationales dans leur r\u00e9f\u00e9rencement et ont opt\u00e9 sur une communication autre que le prix.
Quant aux magasins, certains changent de visage au point de ressembler \u00e0 un supermarch\u00e9 classique. D\u00e9couverte d\u2019un magasin Aldi revu et corrig\u00e9.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un magasin hardiscount avec tous les codes du supermarch\u00e9 classique<\/h3>\n
Situ\u00e9 dans un centre commerciale pr\u00e8s de Munich dans une ville de 10\u00a0000 habitants, ce magasin Aldi de 12OO m2 est tr\u00e8s \u00e9loign\u00e9 du \u00a0concept discount des ann\u00e9es 80 <\/b>avec ses produits en vrac, des all\u00e9es \u00e9troites et un \u00e9clairage minimum.\u00a0 Ici, c\u2019est tout le contraire\u00a0: de larges all\u00e9es, des rayons bien rang\u00e9s et un merchandising bien pens\u00e9. Il offre plus d\u2019espace pour le client avec et une belle hauteur. Tout est bien \u00e9clair\u00e9 et la signal\u00e9tique au top. Bref, tout est fait pour ne pas reconna\u00eetre les codes du hard discount\u00a0!
En plus\u00a0l\u2019offre commerciale fait la part belle aux grandes marques<\/b> -ce qui avait \u00e9t\u00e9 amorc\u00e9 depuis quelques ann\u00e9es avec Coca-Cola-. <\/span> On peut trouver aujourd\u2019hui dans presque tous les rayons au moins une marque nationale connue m\u00eame si le nombre de r\u00e9f\u00e9rences est bien plus limit\u00e9 que dans un supermarch\u00e9 traditionnel. <\/p>\n

Mais ce n\u2019est pas tout\u00a0:\u00a0 On peut d\u00e9couvrir aussi une offre snack avec hamburger, salades, saucisses, boissons\u2026 apr\u00e8s les caisses, un distributeur de caf\u00e9, des toilettes et une table \u00e0 langer. Tout ce qu\u2019il faut pour que le client se sente bien. En bref, \u00e0 s\u2019y m\u00e9prendre, un supermarch\u00e9 comme on les conna\u00eet depuis 30 ans. C\u2019est donc, un nouveau virage pour ces entreprises, qui certes continuent \u00e0 progresser mais cherchent aussi \u00e0 \u00e9voluer sur un cr\u00e9neau moins bas de gamme afin d\u2019attirer une client\u00e8le qui n\u2019avait jamais mis les pieds dans un magasin \u00ab\u00a0hard discount !<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une strat\u00e9gie qui semble des plus payantes <\/h3>\n
Cette nouvelle direction, Aldi l\u2019a d\u00e9j\u00e0 commerc\u00e9 avec la r\u00e9novation d\u2019une partie de ses 5\u00a0000 magasins en Europe et les Aldi \u00ab\u00a0new Look\u00a0\u00bb enregistrent des progressions de chiffres d\u2019affaires jusqu\u2019\u00e0 30% selon le magazine \u00e9conomique Wirtschaft Woche.<\/b>
Une strat\u00e9gie payante puisque toujours selon des informations du magazine de d\u00e9cembre, Aldi a battu tous ses records de chiffres d\u2019affaires au premier semestre 2016<\/b>. <\/span> Des tests donc probants et qui assurent encore un bel avenir au hard discount nouvelle version surtout en Allemagne et au Royaume Uni o\u00f9 son implantation est en plein essor.<\/p>\n

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Le hard discount a perdu des parts de march\u00e9. Pour contrer la concurrence, Aldi et d\u2019autres comme Lidl ont int\u00e9gr\u00e9 des marques nationales ont opt\u00e9 pour une communication autre que le prix. Quant aux magasins, certains changent de visage au point de ressembler \u00e0 un supermarch\u00e9 classique.<\/p>\n","protected":false},"author":42,"featured_media":286563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-286565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes magasins hard discount Aldi changent de look<\/title>\n<meta name=\"description\" content=\"Le hard discount a perdu des parts de march\u00e9. 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