{"id":286607,"date":"2017-01-19T14:54:00","date_gmt":"2017-01-19T13:54:00","guid":{"rendered":"https:\/\/ac-franchise.be\/retour-sur-lhistoire-de-la-franchise-quick-9068"},"modified":"2017-01-19T14:54:00","modified_gmt":"2019-03-07T16:01:25","slug":"retour-sur-lhistoire-de-la-franchise-quick-9068","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/retour-sur-lhistoire-de-la-franchise-quick-9068","title":{"rendered":"Retour sur l’histoire de la franchise Quick"},"content":{"rendered":"
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L\u2019histoire de Quick a commenc\u00e9 en 1970, lorsque Maurice Cauwe, Pr\u00e9sident du groupe belge GIB (Grand Bazar, Innovation, Bon March\u00e9), et Jacques Dopchie, qui le seconde dans l’entreprise, inspir\u00e9s des cha\u00eenes de restauration rapide outre-Atlantique, d\u00e9cident de lancer le concept en Belgique<\/b>. Ils commencent par ouvrir deux restaurants sur les parkings des supermarch\u00e9s GIB. Le premier est situ\u00e9 pr\u00e8s d’Anvers et le second \u00e0 Waterloo,\u00a0au sud de Bruxelles.<\/div>\n
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Quatre ann\u00e9es plus tard, d\u2019autres restaurants Quick ouvrent leurs portes dans les grandes villes belges. L\u2019enseigne se lance en franchise<\/b>\u00a0en 1978 et entame son d\u00e9veloppement \u00e0 l\u2019international. Elle implante son premier restaurant en France le 19 juillet 1980<\/b> \u00e0 Aix-en-Provence. D\u2019autres ouvertures suivront au Luxembourg, en Italie, aux Pays-Bas, en Hongrie, au Royaume-Uni, en Allemagne et en Slov\u00e9nie.\u00a0<\/div>\n
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En 1992, le groupe qui \u00e9tait jusque l\u00e0 d\u00e9tenu en Belgique par le groupe GIB et en France par France Quick (50-50 Casino et GIB) passe sous contr\u00f4le belge<\/b>. Un an plus tard, il fait son entr\u00e9e en bourse. Les actions propos\u00e9es ont \u00e9t\u00e9 vendues comme des petits pains. Un ph\u00e9nom\u00e8ne qui pourrait \u00eatre expliqu\u00e9 par le retrait du principal actionnaire fran\u00e7ais\u00a0: le groupe Casino, et l\u2019entr\u00e9e dans le groupe d\u2019une trentaine d’investisseurs institutionnels.\u00a0<\/div>\n
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L’enseigne de restauration rapide poursuit son expansion en France en rachetant les restaurants O’Kitch (20 restaurants), Free Time (46 restaurants), What a Burger et Burger King (5 restaurants). Des acquisitions qui renforcent la pr\u00e9sence de la franchise dans l’Hexagone. A partir des ann\u00e9es 1990, cette derni\u00e8re investit les centres commerciaux, les gares, les a\u00e9roports et les aires d’autoroutes gr\u00e2ce notamment \u00e0 la concession.\u00a0<\/div>\n<\/p><\/div>\n<\/div>\n
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En mai 1996, la cha\u00eene annonce l\u2019ouverture de 10 restaurants et la cr\u00e9ation de 500 emplois. Seulement voil\u00e0, quelques mois plus tard, la crise de la vache folle sinistre plusieurs secteurs dont celui du hamburger.<\/b> En septembre de la m\u00eame ann\u00e9e, les actions Quick (GIB) s’effondrent. Le groupe qui d\u00e9tient 441 restaurants dont 106 implant\u00e9s en Belgique,\u00a0annonce une perte de 25 millions d\u2019euros. Il est contraint de fermer une trentaine de ses restaurants dont la moiti\u00e9 est dans son pays d’origine.\u00a0<\/div>\n

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En 2006, la cha\u00eene\u00a0Quick qui a affich\u00e9 un chiffre d`affaires de 760,5 millions d`euros en 2005, change \u00e0 nouveau de main et devient fran\u00e7aise<\/b>. Le groupe belge GIB c\u00e8de la soci\u00e9t\u00e9 \u00e0 CDC Capital Investissement, filiale de la Caisse des d\u00e9p\u00f4ts fran\u00e7aise, aujourd’hui Qualium. Co\u00fbt de l’acquisition : entre 750 et 800 millions d’euros.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quick prend une nouvelle dimension<\/h3>\n
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Nouveau logo, nouveau concept, nouveaux produits et nouvelles recettes font leur apparition. L’enseigne se veut dynamique, moderne et innovante<\/b>. La fra\u00eecheur envahit la carte avec des salades-compos\u00e9es et la salade de fruits frais.\u00a0Quick \u00e9largit sa cible aux familles\u00a0en cr\u00e9ant la 1\u00e8re aire de jeux sp\u00e9cialement d\u00e9di\u00e9e aux plus petits et en lan\u00e7ant la Magic Box, un menu pour enfants avec des jouets \u00e0 collectionner.\u00a0<\/div>\n
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La cha\u00eene\u00a0change de logo en 1991, puis en 1993, en 2009 et encore en 2015. Nouvelle communication,\u00a0nouvelles offres et nouveau\u00a0concept pour une image plus simple et plus moderne qui met en avant les valeurs de convivialit\u00e9 et de proximit\u00e9<\/b>.\u00a0Une nouvelle signature de marque revendiqu\u00e9e \u00ab\u00a0Le go\u00fbt d\u2019en faire plus\u00a0\u00bb illustre l’ambition de la franchise de devenir \u00ab\u00a0LA destination burgers\u00a0\u00bb.\u00a0<\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 environnement et d\u00e9veloppement durable\u00a0plusieurs mesures ont \u00e9t\u00e9 adopt\u00e9es. En 1993, un service d\u00e9di\u00e9 \u00e0 la Qualit\u00e9 et \u00e0 l\u2019Environnement a \u00e9t\u00e9 cr\u00e9\u00e9 en vue de r\u00e9duire l’empreinte environnementale des restaurants Quick. En 1996, le polystyr\u00e8ne a \u00e9t\u00e9 remplac\u00e9 par un emballage en carton biod\u00e9gradable, compostable et recyclable. 100 % des huiles de friture usag\u00e9es sont recycl\u00e9es. L’enseigne a m\u00eame construit un restaurant pilote en ossature bois \u00e0 Dammarie-les-Lys<\/b> en Seine-et-Marne qui servira de r\u00e9f\u00e9rence pour la construction des nouveaux restaurants de la marque. C’est un b\u00e2timent haute qualit\u00e9 environnementale<\/b> (HQE) qui s’inscrit dans la d\u00e9marche de\u00a0la cha\u00eene de fast-food pour r\u00e9duire ses d\u00e9penses \u00e9nerg\u00e9tiques.\u00a0<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les restaurants Quick passent sous pavillon Burger King <\/h3>\n
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Le 10 d\u00e9cembre 2015, l’Autorit\u00e9 de la concurrence a autoris\u00e9 le rachat de l’enseigne de restauration rapide Quick par Burger King France,<\/b> d\u00e9tenu principalement par le groupe Olivier Bertrand. Les restaurants Quick passeront donc progressivement sous la banni\u00e8re am\u00e9ricaine. Une op\u00e9ration qui a d\u00e9but\u00e9 en 2016 et qui devra se poursuivre jusqu’\u00e0\u00a02020.\u00a0Le rachat de l’enseigne num\u00e9ro 2 de la restauration rapide en France aupr\u00e8s de Qualium Investissement devra permettre \u00e0 Burger King de renforcer sa pr\u00e9sence en France.\u00a0<\/div>\n
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Le groupe compte actuellement 84 restaurants et vise les 600 restaurants d’ici 2020<\/b> essentiellement gr\u00e2ce \u00e0 cette op\u00e9ration.\u00a0La conversion co\u00fbterait 1,4 millions d’euros par restaurant selon le groupe. Des frais qui devraient \u00eatre partag\u00e9s moiti\u00e9-moiti\u00e9 avec les franchis\u00e9s.<\/div>\n<\/p><\/div>\n
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Les quelques 92 restaurants Quick implant\u00e9s en Belgique et les 9 qui se trouvent au Luxembourg passeront progressivement sous pavillon du g\u00e9ant am\u00e9ricain du fast-food. Les franchis\u00e9s et les 3500 collaborateurs de Quick dans les deux pays du Benelux esp\u00e8rent que cette nouvelle mutation apporte un r\u00e9el b\u00e9n\u00e9fice au r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L\u2019histoire de Quick a commenc\u00e9 en 1970, lorsque Maurice Cauwe, Pr\u00e9sident du groupe belge GIB (Grand Bazar, Innovation, Bon March\u00e9), et Jacques Dopchie, qui le seconde dans l’entreprise, inspir\u00e9s des cha\u00eenes de restauration rapide outre-Atlantique, d\u00e9cident de lancer le concept en Belgique. En 2016, la franchise Quick est N\u00b01 en Belgique, au Luxembourg et N\u00b02 en France o\u00f9 elle compte 400 restaurants…<\/p>\n","protected":false},"author":54,"featured_media":286608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nRetour sur l'histoire de la franchise Quick<\/title>\n<meta name=\"description\" content=\"L\u2019histoire de Quick a commenc\u00e9 en 1970, lorsque Maurice Cauwe, Pr\u00e9sident du groupe belge GIB (Grand Bazar, Innovation, Bon March\u00e9), et Jacques Dopchie, qui le seconde dans l'entreprise, inspir\u00e9s des cha\u00eenes de restauration rapide outre-Atlantique, d\u00e9cident de lancer le concept en Belgique. 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